Crisis Communications Virtual Summit
PR DAILY'S PR UNIVERSITY VIRTUAL SUMMIT

Crisis Communications Virtual Summit

Friday, Oct. 13, 2017

Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Absorb more than three hours of virtual workshop training featuring crisis communicators Jim Lukaszewski (America's Crisis Guru®), Jon Drummond (Discover Financial Services) and Elizabeth Penniman (American Red Cross). Don't miss this event, even if you're already poised to update your crisis plan—so you're never caught unprepared again.

Top five reasons to attend this virtual summit:

  1. You'll hear and interact with the nation's leading crisis experts.
  2. You'll receive all presentations and handouts.
  3. You'll get access to an on-demand recording of the entire event for six months.
  4. You're guaranteed hands-on, how-to instruction and techniques you can use immediately.
  5. You can attend this immersive summit without leaving your desk.
PR Daily's PR University PR Daily Ragan PRSA: Public Relations Society of America
Product Code: Z17VC17
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Nearly 70 percent of businesses are unprepared for a crisis. If you haven't revamped your crisis playbook recently, now's the time join this virtual summit.

Noon-1 p.m.
Session 1: Crisis Planning

When all hell breaks loose: How to create a plan in 10 steps
Jim LukaszewskiThis session integrates the best practices of traditional crisis planning with new requirements for incorporating digital crisis communications into your planning efforts. You'll learn how to create and execute a workable, digital-ready crisis plan to successfully manage and minimize the adverse effects of any crisis situation—including product recalls, layoffs, natural disasters, activist and social media attacks, or worse.

You'll discover:

  • How to earn leaders' respect by creating a fail-proof crisis plan
  • Traits bosses expect from communicators in bad times
  • Crisis plan development in 10 steps—from developing scenario worksheets to implementing drills and crafting crisis messaging
  • The S.M.A.R.T. process: Creating a Social Media Attack Response Team
  • How to add social media contingencies to outdated crisis plans
Jim Lukaszewski is America's Crisis Guru® and president of The Lukaszewski Group.

1:15-2:15 p.m.
Session 2: Implementation


Rapid response: How to manage a crisis in the first hours
Jon DrummondJust having a formal crisis plan won't prevent your reputation from being ruined. Every crisis is different for every organization, and you can't prepare for them all. Join to learn about dealing with a real-world crisis and find out what you can do in the early hours that can help steer your actions toward a better result. You'll walk away with insights for working with internal and external stakeholders when bad news breaks, as well as ideas to guide your own strategies to protect your reputation when it matters most.

You'll learn:

  • The anatomy of early crisis stages and step-by-step actions to take
  • How to earn a seat at the table before bad news breaks
  • How to build trust capital with journalists before issues arise
  • The keys to running an effective crisis briefing
  • Mastering the Three R's of Response: regret, reason, remedy
Jon Drummond is the director of external relations for Discover Financial Services.

2:30-3:30 p.m.

Session 3: Real World Applications


Crisis communications and social media: Lessons from the front lines
Elizabeth PennimenNow that you've learned how to create a digital-ready crisis plan and respond quickly to bad news, it's time to hear how the nation's top disaster relief organization does it. You'll discover best practices drawn from high-profile crises—and how the Red Cross harnesses social media and mobile tools in its daily work so you can do the same.

You'll learn:
 

  • Emerging threats to anticipate, as well as the latest crisis tools
  • Lessons from severe crises the American Red Cross faced in 2017
  • Social media as a "canary in the coal mine"—how to track online conversations before they explode
  • American Red Cross Social Heroes: How to empower social communities in crises using Facebook groups
  • How organizations' blogs can correct misinformation, debunk myths, share stories, photographs, infographics and more
Elizabeth Penniman is vice president of communications at The American Red Cross.

Register for this Oct. 13 virtual summit to arm your team with the latest crisis communications strategies and tools.