Plan events that entertain, inspire and engage employees

Plan events that entertain, inspire and engage employees

Tuesday, May 23, 2017
Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Join experts Staci Barrett, Karen Clay and Alison Davis for more than three hours of virtual training in events planning.

Three virtual workshops featuring events experts that will help you increase your employee engagement during your corporate events.

Top four reasons to attend this virtual summit:

  • You'll receive all presentations and handouts
  • You'll get access to an on-demand recording of the entire event for six months
  • You're guaranteed hands-on, how-to instruction and techniques you can use as soon as this virtual summit is over
  • You'll attend this immersive summit without leaving work or your desk!

Product Code: Z17VC07
Ragan Insider Members. Remember to login to secure your member price.


Noon to 1:10 p.m.
Session One:
How to create brand-building events
Stacie BarrettOne of the best ways to connect with your team members is face to face. Learn how Domino's Pizza, one of the fastest-growing restaurant brands in the world, connects its team members with the organization's larger mission and purpose through frequent, educational and fun events.

In this session you'll learn how to:

  • Develop the right schedule for small and large events
  • Align leadership and create meaningful content for your audience
  • Connect all events—from strategic meetings to workplace celebrations—into your larger corporate strategy
Stacie Barrett oversees Domino's internal communications and global events and is responsible for digital and in-person communication to franchisees and organizational team members worldwide.

1:10-2:20 p.m.
Session Two:
Oh, no, it's another employee town hall meeting!
Alison DavisTown halls, leadership conferences and quarterly manager huddles can be energizing and memorable—or boring, time-wasting debacles.

How do you ensure your employee meetings reach their goals and make a big return on investment?

In her session, Alison Davis will share practical techniques to make meetings interesting, even compelling. Employees will return to work buzzing about your meeting, ready to take action.

You'll learn how to:

  • Use staff feedback to make the case for a meeting change
  • Set meeting goals that spell out practical, real outcomes
  • Create a meeting format that gets participation & learning
  • Reset the clock to create a more dynamic meeting
  • Change the room setup to create lively interaction
  • Communicate complex information to create interest
  • Coach leaders to be less scripted, more engaging
  • Give Q&A an extreme makeover
  • Measure each meeting's effectiveness
Alison Davis is founder and CEO of Davis & Company, the award-winning employee communication firm that for more than 30 years has helped leading companies—such as Johnson & Johnson, Motorola Solutions, Nestlé, Roche and Rogers Communications—reach, engage and motivate their employees.

2:20-3:30 p.m.
Session Three:
Creating events that matter
Karen B. ClayIncreasingly, internal communications teams are challenged to produce organizational events that go beyond the standard PowerPoint and talking-heads presentations to experiences that inspire, engage, inform and entertain. Today's internal events landscape presents both a challenge and an opportunity for internal communication professionals—whether you lead a small in-house team, manage an outside agency partner or both. Done well, effective events can transform the bottom line in measurable ways.

In this highly informative session, you will gain actionable ideas and insight into how Popeye's Louisiana Kitchen plans and executes experience-driven events that will help make your brand messages stick and shift behavior.

You'll learn how to:

  • Connect your organization's mission to every event you manage
  • Borrow and adapt tradeshow techniques to create memorable experiences for internal events, large and small
  • Use storytelling to capture employees' attention, hearts and minds
  • Develop creative ways to measure impact and keep stakeholders informed
Karen B. Clay is a passionate marketing and communications leader for Popeye's Louisiana Kitchen.