Executive Communications and Speechwriting Workshop

Executive Communications and Speechwriting Workshop

Oct. 14, 2015
Washington, DC
Price: $845
Member Price: $695
  • Use storytelling techniques that best fit your speaker and audience
  • 4 ways to organize your speech structure
  • Proven techniques to open and close your speech
  • Write with language your audiences will understand and remember

Twitter hashtag: #RaganSpeechwriting

Presented by:



Product Code: YZSW
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  • Rob Friedman is one of Ragan's top-rated speakers. Here's what past attendees have said about his workshops:
    Rob Friedman Eli Lilly and Company 
    Rob Friedman
    Retired senior director of Executive Communications
    Rob is a great presenter. He was clear, articulate, interesting and funny!

    He demonstrated a high level of comfort with his topic and his audience. His material was excellent and his sense of humor made his sessions memorable. Would love to work with Rob. Where do I apply?

    This is an extremely valuable workshop! I learned a great deal from Rob, and hope he stays on your roster of presenters for many years to come.

    The information presented was very helpful; I'll refer back to this information for a long time to come.

    Wonderful session! Engaging, funny and practical all in one. Friedman is great.

Speeches still remain by far the most powerful communications tool.

In this interactive workshop, veteran speechwriter and executive communications director Rob Friedman will teach you everything you need to write effective speeches, including how to use the rhetoric of persuasion to further your goals; get your audience on your side; write with style; and extend the effect of your speeches beyond the auditorium walls. You'll walk away knowing how to get your speakers to tell the stories that touch people's hearts—and get action.

You will learn:

  • Strategy and purpose: how to discover the topics best-suited to further your organization's—and speaker's—goals
  • The tools of persuasion: how to make your case and support it with compelling evidence
  • Writing for the ear: language that will lead your audiences to understand and remember
  • The importance of storytelling: how to find the stories that best fit your speaker, your argument, and your audience—and how to tell them
  • How to open and close your speech: proven techniques for getting people's attention, holding it, and moving them to action
  • Strong speech structures: four ways to organize your material and make it easier for your audience to follow
  • Beyond the hall's four walls: how to work with speakers; analyze audiences; research your topics; publicize your speeches; and measure your results
  • Get results: the secrets to move and inspire people to respond with the action you want

Who should attend?

checkmark New speechwriters
checkmark Executive communicators
checkmark Communications managers
checkmark Internal communicators
checkmark PR professionals
checkmark Corporate speechwriters
checkmark Government speechwriters
checkmark Freelance speechwriters
checkmark Veteran speechwriters

Presented by:
Ragan Communications, Inc.