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Mark Ragan, CEO of Ragan Communication, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
Jim Ylisela has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
We've crisscrossed the country with this workshop and are pleased to share some rave reviews from your peers:
I loved all of the interaction that we had for this workshop. It really helped that Mark and Jim were constantly asking us questions and keeping us on our toes about problems in our workplace and finding ways to cure common problems in our writing.
I really enjoyed this workshop and felt that it provided applicable business writing advice/tips.
I always go into a writing workshop thinking I already know everything that will be taught. I was pleasantly surprised at this one, using tips quite literally every day.
It was a great fresher as well as learning some new tips and tools. Best writing workshop I have taken in a long time.
It was an excellent workshop. There were a lot of helpful tips, and it was nice to address the fundamentals. There was a good balance of addressing external and internal communications.
Excellent content. Enthusiastic, knowledgeable speakers, great energy.
It was very relevant, entertaining and interesting. Some of it was a refresher. But truly of the tips and tricks you forget as you begin to drown in corporate-speak. This was an exceptional class.
Important messages get printed, streamed, e-mailed and Tweeted. Whether internal or external your audiences are reading, watching, listening—talking back. Even the bosses have discovered the power of storytelling! Your words, and how you present them, are more important than ever.
In our one-day edition of Advanced Writing & Editing, you'll learn how to:
Follow the Rules of the Road. Embrace these writing principles and spread them throughout your organization.
Find good stories. Where are they? Hint: They're not sitting on your desk or in your e-mail. We'll show you how to be the best reporter in your organization.
Get your readers' attention. Take your best shot through headlines that grab, leads that pull us in and quotes that convey an engaging human presence.
Layer your online content. Summarize your story for the skimmers and scanners, then let readers choose how deep they want to go.
Package your print. Use all the tricks to craft a compelling story and keep readers on the page, in publications, brochures and marketing materials.
Match words with sound and pictures. Enhance your audio, video, images and infographics with tight and engaging narrative.
Who should attend Advanced Writing & Editing?
Print or online writers and editors
Directors of internal communications
PR and media relations writers
Web site content producers
If you work with words, you should be here!
What skill level do you need for AWE?
If you're new to corporate communications, this seminar will boost your skills and give you new ideas
If you're a veteran communicator, we'll recharge your batteries and correct a few bad habits
If you're struggling with communications of any kind, AWE is the place to meet communicators dealing with the same issues!