Visual Communications Conference at Cisco
CONFERENCE

Visual Communications Conference at Cisco

Sept. 21-23, 2016
San Jose, California
Price: $1195
Member Price: $945

Pre-conference workshops: Sept. 21 | Main conference: Sept. 22-23

Video production ∙ Story for brands ∙ Content management ∙ Infographics ∙ YouTube ∙ Instagram ∙ Snapchat ∙ Facebook ∙ LinkedIn ∙ VR ∙ 3D ∙ 360 Video ∙ Creativity training ∙ Millennial and Gen Z marketing ∙ UX

  • Attract and engage audiences with visual storytelling
  • Stand out from the content glut with high-quality images
  • Leverage mobile to reach millennials and Generation Z
  • Script, shoot and share riveting emotional videos
  • Enthrall audiences with the Hero's Journey
  • Master the top social media platforms for visuals

Twitter hashtag: #RaganVisual

Presented by: Hosted by:     Sponsored by:
Ragan Communications, Inc.  Cisco     InCharged

Can't attend in person? Sign up for our live webcast.

Product Code: Y6CV0CA
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    Keynotes with:
    Joie Healy CISCO
    JOIE HEALY
    Corporate Social Media Lead, Global Corporate Communications

     
    Tom Gerace "Storynomics"
    TOM GERACE
    Co-Author with Robert McKee

    Get storified! Use the Hero's Journey to increase revenue and brand loyalty
    Scott Habetz CISCO
    SCOTT HABETZ
    Global Executive Creative Director, Chief Storyteller

    Zag! Six questions to help shape an ordinary idea to a great idea
    Dennis Lim CISCO
    DENNIS LIM
    Global Executive Creative Director, Chief of Design

    Zag! Six questions to help shape an ordinary idea to a great idea
    Gopi Kallayil GOOGLE
    GOPI KALLAYIL
    Chief Evangelist, Brand Marketing

    Break through the digital clutter: Visual, emotional, interactive storytelling
    Breakout sessions with:
    Lou Bortone Lou Bortone Video Marketing
    LOU BORTONE, president
    YouTube channels that rock: How to dominate with Webby-worthy videos
    Ty Stafford Omelet
    TY STAFFORD, senior content strategy manager

    YouTube channels that rock: How to dominate with Webby-worthy videos
    Laura Wilson GEORGETOWN UNIVERSITY
    LAURA WILSON, director of digital engagement and social media
    Snapchat and live video: Join the live storytelling revolution to reach millennials
    Alejandro Franceschi Cisco Systems
    ALEJANDRO FRANCESCHI, design manager, global marketing and corporate communications
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling
    Tim Greenberg world surf league
    TIM GREENBERG, senior vice president, digital
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Vy Spear contiki usa
    VY SPEAR, public relations manager
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Ned Atkins UPLOAD
    NED ATKINS, VR evangelist and marketing producer
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Karl Gude NEWSWEEK, AP (FORMERLY)
    KARL GUDE, former director, information graphics
    Unlock your creativity: Start making inspired infographics that stand out
    Lisa Morton sas institute
    LISA MORTON, senior research and development project manager
    Get graphic! How to visualize information to motivate employees and teams
    Mike Manuel LINKEDIN
    MIKE MANUEL, senior manager of content marketing and social media production
    Display it, don't say it: Stand out with visual storytelling on LinkedIn
    Dan Frommer RECODE
    DAN FROMMER, editor in chief
    Visual storytelling in the media: How multimedia Is reshaping coverage
    Beth Perrell GOODWILL INDUSTRIES
    BETH PERELL, vice president of communications and information management
    Let's break down paid silos! How to boost reach for your visual content
    Chad Pollitt RELEVANCE
    CHAD POLLITT, author, "The Content Promotion Manifesto"
 and adjunct professor, internet marketing, Indiana University Kelley School of Business
    Let's break down paid silos! How to boost reach for your visual content
    Niki Smith drake university
    NIKI SMITH, digital media strategist
    Communication's holy grail: How to speak to Gen Z without using words
    Mimi Young Behavior DESIGN
    MIMI YOUNG, co-founder and managing director
    The Age of the Customer: Tying the user experience into your story
    PLUS! Two-hour workshops with:
    Kirsten Chiala cisco
    KIRSTEN CHIALA, digital content lead, social media communications
    From script to screens: How to stop creating boring corporate video
    John Zissimos SALESFORCE
    JOHN ZISSIMOS, chief creative officer
    Reveal your brand's purpose: Transform your company with the power of storytelling
    Katie Creaser AFFECT
    KATIE CREASER, vice president
    Immersive social media: A deep dive into the top social platforms for visuals
    Andrew Bates AARP
    Andrew Bates, director of enterprise data strategy
    Immersive social media: A deep dive into the top social platforms for visuals

PRE-CONFERENCE WORKSHOPS *extra fee to attend

Wednesday, Sept. 21

9-11 a.m.
PRE-CONFERENCE WORKSHOP 1
From script to screens: How to stop creating boring corporate video
Kirsten ChialaThere's a lot of video out there—but most of it isn't good enough to stand out in today's content glut—and corporate video may be the biggest culprit. This in-depth session presented by one of Cisco's top visual storytellers will give your team the inspiration, creative guidance, video storytelling fundamentals and social media know-how to create higher-quality videos that engage audiences and spark social media. In two hands-on hours, you'll hear how to become a more powerful storyteller, how to quickly script, shoot and share higher-quality videos—and how to increase your value to your organization.

In this session, you'll learn:

  • What's wrong with corporate video today—and how to fix it
  • Guidelines to avoid long, boring, complicated video
  • How to master the "three pillars" of engaging video:
    • The story arc
    • The connection
    • Follow-through
  • How to apply these principles to "run-and-gun" shorter videos
  • Tips for superior scripting, shooting and editing, even on your phone
  • Essential tools: The best mobile devices, cams, mics and software
  • How internal and external brand ambassadors can promote videos
  • How to conduct paid support for your videos across social media
  • Where visual storytelling is going next and how to prepare for it now
Kirsten Chiala is the digital content lead, social media communications at Cisco. @kchiala

11 a.m.-12:30 p.m.
Lunch on your own

12:30-2:30 p.m.
PRE-CONFERENCE WORKSHOP 2
Reveal your brand's purpose:
Transform your company with the power of storytelling

John ZissimosCompanies can no longer be "just about products." They must build brands of purpose if they want to connect to their customers, employees and partners in a whole new way. Visual storytelling has never been more important in this endeavor. It's also never been easier to distribute your films. But much of today's visual communication in business fails to resonate because it lacks the basic building blocks of storytelling. Join the chief creative officer of Salesforce as he takes you on a journey of how the fastest growing software company in the world uses visual storytelling in every aspect of its business. You'll discover the power of letting your customers sell for you, how to bring emotion and empathy into business narratives—and how to transform your communications team into a 21st century data-driven creative agency inside your company.

In this session, you'll learn:

  • The anatomy of an emotional narrative arc
  • Story structure and how to think like a screenwriter
  • How to find beautiful story arcs in customer success stories
  • How to inject empathy and emotion into dry corporate stories
  • How to move hearts through examples of customer testimonials and volunteer work in Haiti and Cambodia
  • How Salesforce built emotive storytelling into the company, including practical insights into:
    • Fostering creativity
    • Running a film team
    • Establishing a data-driven creative model
    • Educating executives on emotional storytelling
    • Securing budget for video
John Zissimos is the chief creative officer at Salesforce. @salesforce

2:45-4:45 p.m.
PRE-CONFERENCE WORKSHOP 3
Immersive social media:
A deep dive into the top social platforms for visuals

Katie CreaserAndrew BatesThe social media ecosystem empowers organizations to provide immersive brand experiences without ever meeting the consumer directly. In fact, many of these platforms allow companies to provide "even better than reality" environments through ideal conditions that showcase extreme customer experiences. Through audio, images, videos, virtual reality, interactive environments and other technologies, marketers and public relations professionals can take their communications strategies to a whole new level. In this workshop, Katie Creaser, vice president of Affect, will share how leading companies are using these platforms and reveal tactics for visual storytelling that you can implement today.

During this session, you'll learn how to:

  • Take your visuals to the next level on LinkedIn, Twitter and Facebook
  • Create a visual strategy for Instagram and Pinterest that will boost ROI
  • Decide if Snapchat is right for your brand
  • Master video streaming on YouTube, Vine and Periscope
  • Use new features on blogging platforms like Tumblr and Medium
  • Experiment with new platforms such as Peach, Yik-Yak, Ello and others
Katie Creaser is vice president of Affect. @ksafrey

Andrew Bates is the director of enterprise data strategy at AARP.