The Visual Communications and Infographics Summit

The Visual Communications and Infographics Summit

March 2-3, 2015
Chicago, IL
Price: $1195
Member Price: $945

Pre-Conference Workshops: March 2
Conference: March 3

  • Create infographics to organize complex data into compelling narratives
  • Make images a vital part of your content marketing and communications
  • Engage your audience with visual storytelling
  • Digital-signage best practices for internal and external communications
Presented by Ragan Communications and Public Relations Society of America

Twitter hashtag: #raganvisual
PRSA: Public Relations Society of America

Can't attend in person? Sign up for our live webcast.

Product Code: Y5CV0CH
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  • Sessions with:
    Julie Roehm SAP
    Julie Roehm
    Krisleigh Hoermann
    Tyler Litchenberger McDONALD'S USA
    Tyler Litchenberger

    How to go from speaking at customers to engagement and conversation
    Amanda TodorovichCleveland Clinic 
    Amanda Todorovich

    How to develop an infographics strategy: Key lessons from Cleveland Clinic
    Kevin DandoPBS 
    Kevin Dando

    Top resources for visual storytelling: What they do, how to manage them and what they cost
    Jess HaneburyTHREADLESS 
    Jess Hanebury

    Pin it to win it: How to tell your brand story on Pinterest
    Graham RobertsThe New York Times 
    Graham Roberts

    What corporate communicators must know about graphic design
    Kim DwyerNationwide Children's 
    Kim Dwyer

    Digital signage strategies for corporate message building
  • Keynotes with:
    Jay MoyeCoca-Cola Company 
    Jay Moye
    Karl GudeMichigan State University 
    Karl Gude
    Breakout sessions with:
    David Murray
    Laura Nathan-Garner
    Amanda Todorovich CLEVELAND CLINIC
    Amanda Todorovich
    Bernhard Mors MASTERCARD
    Bernhard Mors
    Brian Wallace NowSourcing
    Brian Wallace
    Tyler LitchenbergerMcDONALD'S USA
    Tyler Litchenberger
    Shel Holtz
    Megan Berry
    Drew KellerSTORYGUIDE
    Drew Keller
    Brian CamenGOLIN
    Brian Camen


Kevin Dando Kevin Dando is PBS' Director of Digital Marketing and Communications. He oversees the public broadcaster's social media strategies for its broadcast and online programming. Dando also coordinates social media for PBS' prime-time and online-only programs, ranging from MASTERPIECE's "Downton Abbey," which broke on-air, online and social media records for PBS, to PBS Digital Studios' production, "Mister Rogers Remixed," which was the most shared and viewed video on YouTube in early June, 2012. He was recently featured in the book "Get Seen: Online Video Secrets to Building Your Business" (John Wiley & Sons, Inc.) and has been a speaker at Digital East, the Internet Summit, the Digital Strategy Innovation Summit and South by Southwest (SXSW).
Kim Dwyer Kim Dwyer is Corporate Communications Account Manager of Marketing and PR at Nationwide Children's.
Jess Hanebury Jess Hanebury started at Threadless in 2011. In her role as Community and Brand producer, she manages Threadless' creative community that makes, supports and buys great art. Thousands of people worldwide submit their designs online, and the Threadless community picks the ones that get made into t-shirts, bags, wall art, and more. Prior to Threadless, Jess was the Art Director at Element79, a Chicago-based advertising agency. Jess received her bachelor's at James Madison University in media arts and design and completed an art direction certification with The Creative Circus.
Krisleigh Hoermann Krisleigh Hoermann, is the Social Media Strategist for, and the voice of, the American Heart Association online. She connects the Association's brand with online audiences, creates its communities and builds the nonprofit online. She also leads the digital communications strategy for the AHA. Before the AHA, Krisleigh provided public relations and social media strategy for several industries, including nonprofit, healthcare, event, retail, energy and finance. She also speaks at industry conferences and webinars. If you can't find her on the AHA blog, national Facebook page or @American_Heart, she will most likely be tweeting from @KrisleighH.
Shel Holtz Shel Holtz, ABC, (@shelholtz) is Principal of Holtz Communication + Technology, consulting with organizations on content and communication strategies. He has written or co-written six communication books, and is a regular speaker on social media and other communication topics. Shel is co-host of the first and longest-running PR podcast, For Immediate Release. He is an IABC Fellow and a founding fellow of the Society for New Communication Research.
Drew Keller Drew Keller is an award-winning television producer, editor, web developer and educator. His production experience ranges from international documentaries to prime-time specials; community events to national advertising; multimedia and children's programming to home movies of his kids. Drew recently developed an internal media portal for Microsoft, is the developer and host of StoryGuide, a video storytelling blog, writes for and produces the PBS series "BizKids," and serves on the faculty at the University of Washington's Masters of Communication in Digital Media program. His research and lectures include Web-based storytelling, production best practices, video syndication models and the effects of Web video on social networks.
Tyler Litchenberger Tyler Litchenberger is a Communications Manager on the External PR team for McDonald's USA, where she develops strategies that support McDonald's national marketing and Plan to Win campaign. She works on communications for new menu introductions and brand building campaigns for McDonald's burger and fries, chicken and salads, and value business categories, as well as for McDonald's marketing partnerships with the NFL, World Cup, and Olympics. Before joining McDonald's in 2012, Tyler worked for Golin PR on McDonald's local franchisees' account in the Maryland-DC area. She graduated from Johns Hopkins University with a bachelor's degree in International Relations.
Graham Roberts Graham Roberts is a Senior Editor in Graphics at The New York Times. He creates work for both print and digital editions, along with a team of highly talented and creative individuals.

His work has been recognized by the Emmy's, the Society of News Design, Malofiej, the Online News Association, the Webby's, the Cooper Hewitt National Design Awards, the Peabody Awards, the Scripps Howard Awards and the Pulitzer Awards.

He studied in the Digital Media Design program at the University of Pennsylvania, where he earned a Bachelors Degree in Science and Engineering.
Julie Roehm Julie Roehm is currently SAP's Chief Storyteller and SVP of Marketing. She earned this title as a result of nearly two decades of growing and cultivating her passion for marketing which she sees as a perfect blend of science, art and psychology. Her expertise has been nurtured at companies including Ford Motor Company where she spent 6+ years and is best remembered for the much lauded and innovative U.S. launch of the Ford Focus. From there, Julie ran global marketing communications for the Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep® and Dodge brands. Roehm's responsibilities included media planning, purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media, digital strategy and gaming, customer relationship management, lead generation, merchandising and licensing, and dealer advertising association communications. From here, she went on to Walmart as a SVP of Marketing that segued into the launch of her own marketing consulting firm. Her client list included, Credit Suisse, Time Inc., Whirlpool, Acxiom, ad agencies, and others including multiple startups in the technology and new media spaces.
Clint Schaff Clint Schaff is a digital marketing strategist, educator and entrepreneur with experience in social media marketing, publicity, branding, online communities, strategic creative communications and real-time marketing. Clint currently is Head of US operations (LA & NYC) for Dare, the internationally recognized digital creative agency. In 13 years, Clint has built and led local digital teams for global agencies such as Edelman, GolinHarris, Firestation Agency/Roll Global and M80. Since 2008, Clint has taught as an adjunct professor at USC's Annenberg School for Communication & Journalism.
Amanda Todorovich Amanda Todorovich is Director of Content Marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country ( as well as social media channel management, email marketing strategy, print production, content syndication, as well as brand guidelines and architecture. In 2014, her team produced 150 infographics. Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity Media, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces. Follow Amanda on Twitter: @amandatodo.