The Strategic Communications and Storytelling Summit
CONFERENCE

The Strategic Communications and Storytelling Summit

Oct. 19-20, 2015
Dallas
Price: $1095
Member Price: $845

Pre-Conference Workshops: Oct. 19
Main Conference: Oct. 20

  • Enrich your communications with stories that stir emotion and spur action
  • Collaborate with other disciplines to align and improve strategic communications
  • Use your internal audience's stories to connect your brand to and engage customers
  • Get a seat at the table by proving communications value to senior leaders

Twitter hashtag: #RaganStorytelling

Presented by: Hosted by:
Ragan Communications, Inc. BaylorScott & White Health

Can't attend in person? Sign up for our live webcast.

Product Code: Y5CQ0TX
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  • FEATURING PRESENTATIONS FROM:
    Craig Civale BAYLOR SCOTT & WHITE HEALTH
    Craig Civale, manager, media relations
    How to transform your editorial process and develop your own brand narrative
    Deke JonesBAYLOR SCOTT & WHITE HEALTH

    Deke Jones, manager, media relations
    How to transform your editorial process and develop your own brand narrative
    Rob FriedmanELI LILLY AND CO. (FORMERLY)
    Rob Friedman, former senior director of executive communications
    How to turn your leaders into thought leaders—and propel your organization forward
    Kirsten ChialaCISCO
    Kirsten Chiala, digital content manager
    Storytelling: How to create content that counts
    Torod NeptuneVERIZON WIRELESS, INC.
    Torod Neptune, corporate vice president corporate communications
    The trusted advisor: How to be indispensable to your C-suite
    Lynn LoignonKOHL'S
    Lynn Loignon, vice president of internal communication
    How to connect to and energize a distributed workforce with digital technology
    Amanda TodorovichCLEVELAND CLINIC
    Amanda Todorovich, director, content marketing
    Measure your storytelling: How to use data-secure resources and leadership support
    Marianne ShipleyBAYLOR SCOTT & WHITE HEALTH
    Marianne Shipley, director corporate communications
    The value of communicating from an outside-in perspective
    Jessica NielsenLOCKHEED MARTIN (FORMERLY)
    Jessica Nielsen, former vice president, communications
    How to prepare for and respond to data breaches
    Holly SivecCOMMONWEALTH FINANCIAL NETWORK 
    Holly Sivec, HR communications manager
    How to revive your employee publication and why it matters
    Jacob Sloan BAYLOR SCOTT & WHITE HEALTH
    Jacob Sloan, director of external digital communications and social media
    Opening your heart: Inspire your audience with strategic emotional storytelling
    Mike O'LenickFLORIDA HOSPITAL
    Mike O'Lenick, director of internal communications
    Winning webcasts: How to use video as an essential tool for strategic communication
    Tara HerberthKAISER PERMANENTE
    Tara Herberth, senior director for national PR & communications
    From integration to syndication: How to make the most of your resources
    Steve CrescenzoCRESCENZO COMMUNICATIONS
    Steve Crescenzo, CEO
    When worlds collide: Tap your internal audience to tell your best stories to the world
    Todd JohnsonKONTIKI
    Todd Johnson, president
    A different point of view: Know your employees' perspective to increase engagement
    Krisleigh HoermannAMERICAN HEART ASSOCIATION
    Krisleigh Hoermann, director of operations and digital and social media consultant
    From like to love: How to build a powerful brand-advocate program in your organization

Storytelling has been a part of our culture since the beginning. Its role in our development is undeniable; it's been used for community building, teaching, preserving history. And we know that powerful narratives have moved entire nations, even changed the course of history! Think of Winston Churchill, Sojourner Truth, Martin Luther King, Jr., Abraham Lincoln.

No wonder a well-crafted story can be your organization's best sales pitch, its best brand ambassador. Done right, stories transform your entire company. It's the communicator's job to define the strategy that gets to those stories, disseminates them, ties them to your brand and propels your company to new heights. The role of the communicator is changing and these challenges are palpable.

The good news?

The Strategic Communications and Storytelling Summit will give you the power to build the best communications strategies, and find, and tell the best stories that make you and your company the thought leaders in your industry.

You'll hear top practitioners from respected brands and organizations like Cisco, Verizon Wireless, Lockheed Martin, Baylor Scott & White Health, Cleveland Clinic, Kohl's, and many more.

You will learn how to:

  • Be a talent scout: Find people in your organization who best represent the company to external audiences
  • Match your communication tasks to your organization's goals
  • Be a leading storyteller within your organization
  • Identify storytelling measurement tools and techniques
  • Connect powerfully to audiences with rich narratives woven from proven story-telling devices
  • Build trust with senior execs and cross-functional leaders like never before
  • Weave your company's strategy and brand into stories your employees tell
  • Blast through organizational silos to integrate multimedia content
  • Develop a communication strategy for non-wired and remote employees
  • Become a trusted advisor and strategic partner for your senior leaders

You will benefit from this conference if you are a director, manager or executive in the following areas:

checkmark Corporate Communications
checkmark Public Relations
checkmark Internal Communications
checkmark Digital Content
checkmark Employee Communications
checkmark Social Media
checkmark Strategic Communications
checkmark Brand Communications
checkmark Media Relations
checkmark Change Management
checkmark Global Communications
checkmark Digital Communications
checkmark Brand Journalism
checkmark Content Marketing


Presented by: Hosted by:
Ragan Communications, Inc. BaylorScott & White Health

Sponsored by:
 
Kollective