PR & Media Relations Summit
CONFERENCE

PR & Media Relations Summit

April 8-10, 2015
New York City, NY
Price: $1195
Member Price: $945

Pre-conference workshops: April 8
Main conference: April 9-10

  • Increase ROI for your PR and media relations programs
  • Improve reputation, increase recognition and earn bigger budgets
  • Create compelling news and sexy social media pitches that build brand, buzz and the bottom line every single time
  • Ignite social media engagement, reach millennials and boost SEO with stellar content marketing and Hollywood-quality blockbuster videos

An event presented by Ragan Communications and PRSA

Ragan PRSA

Twitter hashtag: #raganPR


Product Code: Y5CM0NY
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  • Keynotes with:
    Raymond F. Kerins, Jr.BAYER CORPORATION 
    Raymond F. Kerins, Jr., Senior Vice President, Head of Communications & Government Relations
    Achieving the Nirvana of Communications: How Bayer hit the "C-suite spot," boosted budgets and tied media relations to reputation
    Tammy Gordon AARP
    Tammy Gordon, President, Social Communications & Strategy; Vice President, AARP Studios
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Jay Hamilton MARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sara DunajPRINCESS CRUISES

    Sara Dunaj, Manager, Social Media
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Mark RaganRAGAN COMMUNICATIONS
    Mark Ragan, CEO, Editor-in-Chief
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sessions with:
    Elina KazanMACY'S
    Elina Kazan, Vice President, Media Relations & Cause Marketing
    Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
    Kevin MartinezESPN
    Kevin Martinez, Vice President of Corporate Outreach
    Reinventing reputation amid media cynicism: How corporate citizenship can transform your coverage and reputation
    Jay HamiltonMARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Revitalizing your media relations strategy: How to reach millennials, engage boomers and skyrocket social media results
    Tammy GordonAARP
    Tammy Gordon, President of Social Communications & Strategy, Vice President of AARP Studios
    Lights, camera, action! Think like Hollywood studios to create kick-ass videos that woo the press and break the Internet
    Bob VarettoniVERIZON COMMUNICATIONS
    Bob Varettoni, Executive Director, Corporate Communications
    Face the press with confidence: Timeless media training techniques for turning execs into media darlings
    Sarah ShepardBUSINESS WIRE
    Sarah Shepard, Vice President, New York
    Press release (r)evolution: 7 secrets of wowing the press and public in the age of selfies
    Susan GetgoodBLOGHER NETWORK /
    SHE-KNOWS MEDIA

    Susan Getgood, Senior Vice President of Integrated Marketing
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Jill SeimanGLAMAMOM
    Jill Seiman, Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Lance SomerfeldCITY DADS GROUP
    Lance Somerfeld, Co-Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Pre-conference workshops with:
    Katie CreaserAFFECT
    Katie Creaser, Vice President
    Next-gen social media relations: Proven methods for placing stories and building journalist relationships beyond Twitter
    Michael SmartMICHAEL SMARTPR
    Michael Smart, Principal
    From snooze to news: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
    Katie Delahaye PainePAINE PUBLISHING
    Katie Delahaye Paine, Founder
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
    Mary S. MillerABBVIE (FORMERLY)
    Mary Miller
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard

"Lead. Follow. Or get out of the way." ~ Thomas Paine.

We created this conference for PR leaders. Are you in?

Do you want to get ahead? Does your career or department need a boost? Do you need to demonstrate more ROI? Looking for the latest, greatest PR ideas?

Good news: We've gathered the brightest PR and media relations pros to present on the hottest issues facing the industry—and groundbreaking best practices with the power to supercharge your results, maximize your job security and take your career to the next level.

From closely guarded measurement methods, next-gen social media relations regimens and breakthrough brand journalism strategies to surprising media pitching tactics, innovative press release techniques and inspiring viral video tricks—it's all here. We'll cover everything that's important to your career right now!

Our promise to you is big and bold:

  • We will uncover the latest, most innovative PR techniques.
  • We will ban esoteric theory and present hard facts and practical ideas.
  • We will give you access to journalists and bloggers who pull no punches.
  • We will inform and inspire you to higher levels of performance.
  • We will guarantee greater results for your department—and career.

If you want to maximize results, respect and ROI for your PR program—then this is one event you can't afford to miss. Presented by Ragan Communications, this inspiring and instructive conference will give you the latest media relations strategies you need to inspire C-level confidence and help drive reputation, reach and media results (yes, that means you'll score more ink).

You'll learn how to:

  • Build, protect and promote your brand reputation to skeptical media
  • Transform your coverage and reputation with corporate citizenship
  • Find and successfully pitch journalists on Twitter, LinkedIn and more
  • Use social networks to fuel buzz and turn small stories into big ones
  • Reach elusive millennials and Boomers with amazing content
  • Prepare for "big data" and mobile's impact on measurement
  • Create a "Kick Butt" measurement index that boost budgets
  • Impress execs and prove ROI with the latest KPIs
  • Master 8 proven formulas for turning routine announcements into big news
  • Practice "predictable newsjacking" to piggyback national headlines
  • Apply 4 proven formulas for writing winning email pitch subject lines
  • Sell your story in 60 seconds—whether via phone, email or social media
  • Use 10 "story boosters" to turn ordinary news into stories journalists crave
  • Turn your online newsroom into a media magnet
  • Revitalize your media relations strategy for greater success
  • Produce Hollywood-quality brand videos with the potential to go viral
  • Cross promote content with A-list media outlets for greater reach
  • Work with YouTube Talent for wider video reach
  • Optimize press releases with shareable headlines, punchy body copy, sticky quotes, social media hot buttons and more
  • Embed photos, video and infographics to ensure maximum buzz
  • Improve search rankings with new SEO techniques for press releases
  • Fight "gotcha" journalists—and easily control any media interview
  • Craft, remember and deliver key messages during media opportunities
  • Build a blogger and influencer marketing program that reaches millions
  • Understand what motives bloggers to promote your brand or product
  • Launch low-cast brand journalism programs with amazing reach
  • Organize your communications strategy around a standard newsroom
  • Become the #1 destination for customers and prospects (on the cheap)
  • Integrate social media to increase your website traffic
  • Generate leads and measure the success of your content strategy
  • And much, much more . . .

It's better to lead than be left behind. Learn what's next & what's best in PR.

Who should attend:

checkmark Media Relations Specialists
checkmark Corporate Communicators
checkmark Digital and Social Media Managers
checkmark Public Relations Managers
checkmark Employee Communications Directors
checkmark Marketing Managers
checkmark Community Relations Managers
checkmark And More . . .


Presented by:
 
Ragan Communications, Inc. PRSA