PR Measurement Conference
CONFERENCE

PR Measurement Conference

March 12, 2015
Washington, D.C.
Standard Price: $995
Price: $895
Member Price: $745
  • Tie PR to ROI—from driving sales to reducing costs
  • Improve PR results, increase recognition—and earn bigger budgets
  • Pinpoint top C-suite hot buttons—from media hits and leads to social media engagement
  • Master new measurement trends—including big data and mobile

Presented by Ragan Communications and Public Relations Society of America.
Hosted by George Washington University's Graduate School of Political Management.

Twitter hashtag: #RaganMeasure

PRSA: Public Relations Society of America The Graduate School of Political Management - The George Washington University

 
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  • Conference Speakers:
    David RocklandKETCHUM CHANGE 
    David Rockland, Managing Director and CEO
    From Barcelona to integration: Powerful measurement principles for superior PR programs
    Nicole Moreo PEPPERCOMM
    Nicole Moreo, Senior Manager, Research and Analytics
    Achieving PR's "Holy Grail"—Secrets of tying PR to business objectives (and impressing execs)
    Larisa Cioaca LOCKHEED MARTIN
    Larisa Cioaca, Manager, Media Relations
    Advanced analytics for media relations: How to code media coverage and extract real business insights for the C-suite
    Toni DeLanceyUNITED STATES POSTAL SERVICE

    Toni DeLancey, Senior Manager, Public Relations
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Danielle BrigidaUS FISH & WILDLIFE SERVICE
    Danielle Brigida, National Social Media Manager
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Dr. Erica Taylor SoutherlandHOWARD UNIVERSITY
    Dr. Erica Taylor Southerland, Assistant Professor
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Jonathan RickTHE JONATHAN RICK GROUP
    Jonathan Rick, President
    Show me the stories: How to measure and market social media to the C-suite
    Kari D'EliaEMC CORPORATION
    Kari D'Elia, Manager, Social and Business Insights
    Smarter social media programs: How to use social data to shape PR messaging and social strategy
    Catherine SchumPORTER NOVELLI
    Catherine Schum, Executive Vice President, Strategic Planning, Analytics and Research
    The PR guide to mastering big data: How to mine your data for actionable insights
    Bianca PradeSKDKNICKERBOCKER
    Bianca Prade, Vice President
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results

How would you like to be 110% confident that your measurement strategy is giving you all you need to prove your value to the C-suite? How would you like your boss or client to pore over your measurement reports—and respond with compliments and bigger budgets?

If you want to maximize results, respect and ROI for your PR program—not to mention, your career—then this PR Measurement conference is one event you can't afford to miss. Presented by Ragan Communications and hosted by George Washington University, this inspiring and instructive conference will give you the latest measurement strategies, tools, scorecards, techniques and KPIs you need to inspire C-level confidence and help drive business growth.

You'll learn how to:

  • Create a smart RFP to land the perfect measurement provider
  • Save money and streamline the process when selecting the best measurement software and expertise to prove PR value
  • Go beyond the Barcelona Principles and AMEC standards when structuring or revamping your measurement program
  • Manage up to transform your boss or client into an ally and partner in your measurement program
  • Set more realistic objectives when planning campaigns
  • Impact the bottom line: Measure outcomes instead of outputs by tying measurement objectives to business goals
  • Address the ROI question with management
  • Master C-suite hot buttons and the KPIs execs expect now
  • Create measurement scorecards and dashboards that best present results—and frame them in financial terms that impress execs
  • Measure real-time results in crisis situations
  • Integrate social media into existing traditional measurement
  • Track and show how social media move the PR needle
  • Identify the best tools for traditional and social media measurement—from free dashboards to paid, custom solutions
  • Sift through data quickly to identify key social media metrics
  • Successfully measure across the paid-earned-shared-owned spectrum of channels
  • Refine your social strategy to achieve better business results
  • Practice data-driven PR for optimal influence and impact
  • Launch traditional and social media measurement programs on a shoe-string budget
  • And much, much more . . .

Measure the power and influence of your PR during this one-day summit for:

checkmark Corporate Communicators
checkmark Digital and Social Media Managers
checkmark Public Relations Managers
checkmark Employee Communications Directors
checkmark Marketing Managers
checkmark Media Relations Specialists
checkmark Community Relations Managers


Presented by Ragan Communications and Public Relations Society of America.
Hosted by George Washington University's Graduate School of Political Management.

The Graduate School of Political Management, The George Washington University

The Strategic Public Relations master's degree at George Washington University's Graduate School of Political Management trains students to master the practical skills, big-picture thinking, and real-world PR approaches needed to succeed in this challenging profession. Our students learn from a diverse field of experts working in everything from Fortune 500 companies and non-profits to the highest reaches of journalism, government relations, issues management, and global public relations. The program is designed for the 21st Century media universe, and provides students with an understanding of how politics, government, and society impact business, technology, and communications. Students work at PR firms or in communications roles with non-profits, associations, or corporations, and some work on Capitol Hill or in the executive branch. Our program is offered both on-campus and fully online. For more information visit us at http://gspm.gwu.edu/strategic-public-relations.