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  • Featuring:
    Shel Holtz HOLTZ COMMUNICATIONS + TECHNOLOGY
    Shel Holtz, Principal
    Earned Social Media: Online's Holy Grail
    Jenina Nunez MCDONALD'S
    Jenina Nuñez, U.S. Communications Manager
    Influencer marketing: How to engage and capitalize on the voices that affect your brand
    Dan Hindin Ketchum Global Research & Analytics
    Dan Hindin, Vice President, Global Digital Research & Analytics
    The consumer journey: How to measure digital at five key moments in the customer lifecycle
    Peter Ternes GENERAL MOTORS
    Peter Ternes, Social Media Strategist
    How to match your measurement strategies to your budget and organizational goals
    Andrew Bowins MASTERCARD
    Andrew Bowins, Senior Vice President, Corporate & Digital Communications
    The war on content pollution and the fight for relevance in the Digital Age
    David Herbert UNITED STATES GEOLOGICAL SURVEY
    David Hebert, Internal and Audio-Visual Communications Chief
    Keep the C-suite sane: The art and science of goal-setting and measurement
    Shashi Bellamkonda BOZZUTO.COM
    Shashi Bellamkonda, Vice President, Digital Marketing
    How to match your measurement strategies to your budget and organizational goals
    Sandra Fathi AFFECT
    Sandra Fathi, President
    Payback: The ROI of social media measurement