The 6th Annual Employee Communications, PR and Social Media Summit
CONFERENCE

The 6th Annual Employee Communications, PR and Social Media Summit

October 28-30, 2014
Microsoft World Headquarters
Redmond, WA

Pre-Conference Workshops: October 28
Conference: October 29-30
Price: $1295
Member Price: $1045
  • Prove communications ROI: stop counting activity and start measuring results
  • Breathe life back into your writing! How to create irresistible content
  • Empower brand champions with an effective social media strategy
  • Turn technology disruption into a plus with open communications

Presented by Ragan Communications: An event hosted by Microsoft Corporation

Twitter hashtag: #RaganMSFT

Can't make the date? Sign up for our live webcast. 

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  • Featuring:
    Adam Pisoni YAMMER
    Adam Pisoni
    Turn disruption into an organizational plus: The power of open communication
    Adam Brown SALESFORCE
    Adam Brown
    It's just a sandwich: How to remember what effective communications is all about
    Larry Emond GALLUP
    Larry Emond
    The global state of engagement²
    Katherine HallenMICROSOFT 
    Katherine Hallen
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Carol SorianoMICROSOFT 
    Carol Soriano
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Kenton OlsonSEATTLE SEAHAWKS 
    Kenton Olson
    Put the social back in social media: Build a scalable response strategy
    Tina DavisCOMCAST 
    Tina Davis
    How to influence executives to get a truly social enterprise
    Therese Van RyneMOTOROLA SOLUTIONS 
    Therese Van Ryne
    Strengthen your PR to project a global voice for your company
    Robin FarrWESTJET AIRLINES
    Robin Farr
    Strategies for communicating with a distributed workforce
    Daniel Orme-Doutre MICROSOFT
    Daniel Orme-Doutre
    Digital signage and employee comms: Key lessons from Microsoft
    Paolo Tosolini RUN STUDIOS
    Paolo Tosolini
    Digital signage and employee comms: Key lessons from Microsoft
    Mary Viola CDW
    Mary Viola
    Build the perfect partnership: own employee engagement with your CEO
    Joie Healy CISCO 
    Joie Healy
    Brand journalism: Beyond the buzz
    Jami Hahn HOME INSTEAD SENIOR CARE®
    Jami Hahn
    How to communicate big ideas on a beer budget
    Drew Keller STORYGUIDE
    Drew Keller
    How to create a video production process that optimizes your time and your organization's resources
    Doug Thomas OFFICE.COM, MICROSOFT
    Doug Thomas
    Grass-roots video marketing inside billion-dollar companies
    Dani Townsend KAISER PERMANENTE
    Dani Townsend
    Measure communications effectiveness: Stop counting activity and start measuring results
    Cory Edwards ADOBE
    Cory Edwards
    Rethink your business to be social-by-design: Build a social media Center of Excellence
    Allison Fitzpatrick DAVIS & GILBERT
    Allison Fitzpatrick
    How to manage the legal and PR risks in social media
    Aaron Hunt UNION PACIFIC RAILROAD
    Aaron Hunt
    How Union Pacific uses its history to engage media, employees and rail fans
    Danielle Brigida NATIONAL WILDLIFE FEDERATION
    Danielle Brigida
    How to match social media strategy to your organization's goals
    Mindy Mizell INTERNATIONAL JUSTICE MISSION
    Mindy Mizell
    Think like a journalist: Use breaking news for real-time PR & crisis management
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Breathe life back into your writing! Create irresistible content that engages stakeholders and builds your brand
    Jordan Reese LEHIGH UNIVERSITY
    Jordan Reese
    Do the right thing: Preserving reputation through a year-long crisis
    Kristin Graham EXPEDIA, INC.
    Kristin Graham
    Do's and don'ts learned from dot-com employee communications
    Carolyn Shelby THE TRIBUNE COMPANY
    Carolyn Shelby
    How to demonstrate hard ROI through social media measurement

It's not just about doing more with less; it's about being much smarter with less. At our 6th Annual Employee Communications, PR and Social Media Summit, communicators will explore innovative strategies to cut through information overload on tighter budgets.

Discover how to turn technology disruption to your organization's advantage, how to create a social media strategy that fits your business, how to set up a video production process that brings inspiring stories to light faster, and how to communicate better with a distributed workforce.

Hear tips and best practices from: Adobe, Microsoft, Union Pacific Railway, Motorola, National Wildlife Federation, Gallup, salesforce.com, Cisco, Comcast, The Seattle Seahawks, and more.

You will learn how to:

  • Communicate the hard ROI of communications to senior executives
  • Match your communications measurement to your organization's goals
  • Develop a video production process that maximizes your resources
  • Practice ‘refrigerator journalism' to make your content indispensable to stakeholders
  • Apply the fundamentals of good writing to any medium: blogs, podcasts, CEO letters
  • Turn technology business disruptions into a plus with open communications
  • Build better partnerships with the most senior, time-constrained leaders
  • Understand the real relationship between employee and customer engagement and increase both
  • Engage employees by injecting emotion, passion and enthusiasm into your communications
  • Explore new methods for visual storytelling
  • How to find, reproduce and share published content
  • Do great brand journalism: The importance of building a separate, unique content team
  • Move beyond PR basics to demonstrate PR's positive influence on sales
  • Make news events your ally in building stronger PR campaigns and managing crises
  • Shoot a successful no-budget video—in your office!
  • Recognize the most important engagement lever any organization can pull
  • Construct a Social Business Center of Excellence
  • Create social media policies that protect your company from liability  

Who should attend?

  • Internal Communications
  • Corporate Communications
  • Employee Engagement
  • Brand Communications
  • Strategic Communications
  • Public Relations
  • Public Affairs
  • Global Communications
  • Digital Communications
  • Brand Journalism
  • Content Marketing
  • Employee Relations
  • Media Relations
  • Crisis Communications
  • Social Media

Photo Credit: Microsoft News Center