PR & Media Relations Best Practices Summit

PR & Media Relations Best Practices Summit

April 9-11, 2014
New York City, NY
Price: $1195
Member Price: $945
  • Use Facebook ads to deliver perfectly-targeted social pitches
  • 3 ways news-oriented videos solve PR problems
  • Fundamentals of a crisis communication plan for prevention and response
  • Get a concise, consistent message out early and often in a crisis

Presented by Ragan Communications and PRSA: An event hosted by Con Edison

Twitter hashtag: #RaganMedRel | Facebook


Product Code: Y4CM0NY
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  • Presentations with:
    Tim McIntyreDOMINO'S PIZZA
    Tim McIntyre
    Find out how Domino's Pizza broke all of the rules of traditional marketing to turn its brand around
    Andrew Davis BRANDSCAPING
    Andrew Davis
    5 secrets that will inspire the media to pick up your pitch
    Ian Greenleigh Olapic
    Ian Greenleigh
    You are a source: How to reach and influence journalists on social media
    Andy Blum
    How to create a memorable press event that lands big coverage
    Andrea Brunais VIRGINIA TECH
    Andrea Brunais
    Build a newsy YouTube channel: Punch up your content with stories
    Daniel N. Lewis SESAME STREET
    Daniel N. Lewis
    How (and why) puppets play on social media
    Laura Howe American Red Cross
    Laura Howe
    Prove your worth: How to measure the effectiveness of your communications
    Ed James Cornerstone Agency
    Ed James
    How to create a memorable press event that lands big coverage
    Kate Lowery Whole Foods
    Kate Lowery
    Big brand results on a small budget: How to tell better stories outside the walls of the store

Build strong working relationships with the media: editors, reporters and producers.

Write creative content that TV, radio and print can't resist.

Use social media to build your reputation and get your message into places it's never been.

We've gathered the best and brightest PR and media relations professionals to present the hottest issues facing the industry. From rebranding campaigns to social media to traditional pitching—we'll cover everything that's important to your career right now!

Proven strategies, tactics and best practices.
No theory. Just hard facts and practical ideas.

During this PR and Media Relations Summit, you'll learn how to:

  • Craft a powerful social media pitch journalists can't ignore
  • Become a journalist's best resource: Win coverage in the digital age
  • Use powerful storytelling to help squash a crisis
  • Bring numbers to life: Create reports that dazzle the C-suite
  • Get a concise, consistent message out early and often in a crisis
  • Master the secret to writing creative content people can't help sharing
  • Manage expectations through honest, clear communications
  • Avoid common pitfalls in measurement and reporting
  • Grab the attention of journalists using Twitter and Facebook
  • Work with bloggers—without frustrating either them or you
  • Reach your audience when time is of the essence

Need to convince the boss to send you? Tell him or her you will:

1. Brainstorm with 200+ PR and media relations professionals
2. Bring your session notes—there'll be a lot of them!—back to the office to share with your colleagues
3. Connect with the VP of Domino's Pizza to get the secrets of their brilliant rebranding campaign
4. Get a one-on-one opportunity to pick Mark Ragan's brain on what PR and media relations will look like in 3-5 years

Who should attend?

checkmark Media relations managers
checkmark Social media managers and specialists
checkmark Public relations professionals
checkmark Crisis team communicators
checkmark Brand managers
checkmark Content managers
checkmark Marketing directors
checkmark Digital media strategists

Presented by:   Hosted by:
Ragan Communications, Inc. PRSA Con Edison