PR and Social Media Measurement Conference
CONFERENCE

PR and Social Media Measurement Conference

February 18-19, 2014
Mayflower Hotel
Washington, D.C.
Price: $895
Member Price: $745
  • Tie social media to the bottom line
  • Measure the metrics that matter most and link them to business objectives
  • Build an effective measurement program for your organization
  • Prove the success of social media initiatives

Presented by Ragan Communications and Public Relations Society of America

Twitter hashtag: #raganmeasure







Product Code: Y4CK0DC
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  • Keynotes with:
    Molly McKenna JandrainMolly McKenna Jandrain is Director of Public Relations for McDonald's USA
    Luke PetersonLuke Peterson is Director of Analytics Products for Burson-Marsteller
    Breakout sessions with:
    Kristina LarsonAARP 
    Jenn Lee Reeves
    Social media reporting made simple
    Debbie O'Brien Informatica
    Debbie O'Brien
    How to measure social media influencers
    Kevin DandoPBS 
    Kevin Dando
    What's on the horizon: New trends and measurement best practices for 2014
    Ashley Callahan The Coca-Cola Company
    Ashley Callahan
    Crafting content that cuts through the noise: Why Coca-Cola embraced the role of storyteller and made content king
    Amy Calhoun Stanton Communications
    Amy Calhoun
    Metrics that matter: Creating a social media measurement strategy for high-impact results
    Mike McDougallMcDougall Communications 
    Mike McDougall
    What's on the horizon: New trends and measurement best practices for 2014
    Danielle Brigida National Wildlife Federation
    Danielle Brigida
    Social media reporting made simple
    Margot Sinclair Savell Hill+Knowlton
    Margot Sinclair Savell
    How to measure social media influencers

You have a powerful social media strategy. You've created powerful content and improved your brand presence. You've built an engaged community of followers and are connecting with customers.

Now, it's time to get the numbers to prove your success.

This conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You'll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.

You will also learn how to:

  • Find new insights on social media measures without having to break the bank
  • Determine which key performance indicators (KPIs) to measure for social media
  • Connect the dots between engagement, reach and traffic to the bottom line
  • Map social media goals to the priorities of senior leaders
  • Use free and paid tools to help you monitor and measure your social media initiatives
  • Measure the impact of influencers on business results
  • Use data to drive your strategy and prove the value of social media to senior leaders
  • Keep up with the latest platforms and build them into benchmarking
  • Create a comprehensive report across multiple teams and departments
  • And so much more!

Who should attend?
From corporations, nonprofits and agencies:

checkmark Public relations professionals
checkmark Corporate communicators
checkmark Social media managers
checkmark Marketing directors
checkmark Online communicators
checkmark Digital communicators
checkmark New media managers


Presented by:  
PRSA: Public Relations Society of America