The 6th Annual Health Care Social Media Summit at the Mayo Clinic
CONFERENCE

The 6th Annual Health Care Social Media Summit at the Mayo Clinic

October 21-23, 2014
Mayo Clinic
Rochester, MN

Pre-Conference Workshops: October 21
Conference: October 22-23
Price: $1295
Member Price: $1045
  • Create a social media program that is HIPAA compliant
  • Prove the value of social media to senior leaders
  • Break down the silos to create a powerful social media strategy
  • Use social media to share the patient experience and raise awareness for your organization

Presented by Ragan Communications, PR Daily and Health Care Communication News: An event hosted by Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan

Can’t attend in person? Sign up for our live webcast. Click here for details.

Product Code: Y4CH0MN
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  • Featuring:
    krisleigh hoermann American Heart Association
    Krisleigh Hoermann
    Powerful tools for visual storytelling
    Ann Andrews Morris AndMore Communications
    Ann Andrews Morris
    Effective strategies to prevent and manage a digital crisis
    David Oarr APCO Worldwide
    David Oarr
    Measure the value of internal communications
    Ashley Howland Baylor Scott & White Health
    Ashley Howland
    How to build a social media program that's ethical and compliant
    Alice Ackerman Carilion Clinic
    Alice Ackerman, MD
    Get your leadership to sign off on social media
    Jake Jacobson Children’s Mercy Hospital
    Jake Jacobson
    What to do when you work with really, really smart people
    Therese Lockemy Johns Hopkins Medicine
    Therese Lockemy
    Connecting the people of the world with the people of Johns Hopkins Medicine
    Elizabeth Harty Mayo Clinic
    Elizabeth Harty 
    Give employees a voice with Yammer
    Karl W. Oestreich Mayo Clinic
    Karl W. Oestreich, ABC
    Create and launch a brand journalism site
    Greg Matthews MDigitalLife
    Greg Matthews
    Reunited and it feels so good: How hospitals and doctors use online channels to communicate in partnership
    Lisa Arledge Powell MediaSource
    Lisa Arledge Powell
    Use brand journalism for earned media
    Michael J. Sacopulos Medical Risk Institute
    Michael J. Sacopulos
    Online reviews: Why you should care and what you need to know about them
    Sue Klein Nebraska Methodist Health System
    Sue Klein
    Audience participation: The power of letting your patients own your brand
    Tracey Christensen Piedmont HealthCare
    Tracey Christensen
    Powerful tools for visual storytelling
    Susan Krieger Spectrum Health
    Susan Krieger
    Google+ Hangout: Not your grandmother’s press conference
    Brian Gresh University of Utah Health Care
    Brian Gresh
    Breaking down the silos to create an integrated content strategy
    Ryan D. Madanick University of North Carolina School of Medicine
    Ryan D. Madanick
    Break down the barrier: Get your physicians to see the upside of social media
    Heather Gjerde Scripps Health
    Heather Gjerde
    Social storytelling that engages and involves your employees

LOCATION

The conference is being held at:
The Kahler Grand Hotel
Heritage Ballroom / Windsor Ballroom
20 SW Second Ave.
Rochester, MN 55902

Hotels:
A limited number of rooms are available for attendees at two hotels. Both are connected to the conference ballrooms.

Please register for your hotel room EARLY. The cut-off date for both hotels is September 22, 2014. We cannot guarantee room availability after the cut-off date or once the discounted room block is sold out.

The Kahler Grand Hotel
20 SW Second Ave.
Rochester, MN 55902
507.280.6200
800.533.1655

The conference group rates for The Kahler Grand Hotel include:

  • Executive Room for $162/night plus applicable state and local taxes
  • Standard Room for $99/night plus applicable state and local taxes

Reservations can be made by calling 1.800.533.1655. Request the Social Media Summit event room block to secure the special room rate. To book your stay online at the discounted rate, follow this link.

Rochester Marriott Mayo Clinic Area
101 SW First Ave.
Rochester, MN 55902
507.280.6000
877.623.7775

The conference group rates for The Rochester Marriott Hotel include:

  • Standard Room for $178/night plus applicable state and local taxes

Reservations can be made by calling 1.877.623.7775. Request the Social Media Summit event room block to secure the special room rate. To book your stay online at the discounted rate, follow this link.

Transportation:
Rochester is 80 miles south of Minneapolis/St. Paul, and 370 miles north of Chicago.

Flying into Rochester:
Delta and American Airlines serve the area.

Flying into Minneapolis:
Plan for additional travel time to the Mayo Clinic campus. Rental cars and airport shuttle are available:

  • Minneapolis Airport shuttle service provided by GO Rochester Direct: 800.280.9270
  • Rochester Airport shuttle service provided by Rochester Transportation System: 507.289.1988

For more transportation information, click here.

ABOUT MAYO CLINIC
Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors from every medical specialty work together to care for patients, joined by common systems and a philosophy of "the needs of the patient come first."

Mayo Clinic began with podcasting in 2005 and now has the most popular medical provider channel on YouTube and more than 150,000 followers on Twitter, as well as an active Facebook page. Mayo was a pioneer in hospital blogging, starting with its News Blog, Podcast Blog and "Sharing Mayo Clinic", a blog that enables patients and employees to tell their Mayo Clinic stories. MayoClinic.com hosts a dozen blogs on topics ranging from Alzheimer's to the Mayo Clinic Diet.

Mayo has also used social media tools for internal communications, beginning in 2008 with a blog to promote employee strategic planning, and including innovative use of video and a hybrid insider newsletter/blog. This employee engagement contributes to Mayo Clinic being recognized among Fortune magazine's "Best Places to Work."

The Mayo Clinic Center for Social Mediabuilds on Mayo Clinic's leadership among health care providers in adopting social media tools. Through the global Social Media Health Network, the Center is providing opportunities for collaborative learning and sharing best practices among member organizations.