The 6th Annual Health Care Social Media Summit at the Mayo Clinic

The 6th Annual Health Care Social Media Summit at the Mayo Clinic

October 21-23, 2014
Mayo Clinic
Rochester, MN

Pre-Conference Workshops: October 21
Conference: October 22-23
Price: $1295
Member Price: $1045
  • Create a social media program that is HIPAA compliant
  • Prove the value of social media to senior leaders
  • Break down the silos to create a powerful social media strategy
  • Use social media to share the patient experience and raise awareness for your organization

Presented by Ragan Communications, PR Daily and Health Care Communication News: An event hosted by Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan

Can’t attend in person? Sign up for our live webcast. Click here for details.

Product Code: Y4CH0MN
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  • Featuring:
    krisleigh hoermann American Heart Association
    Krisleigh Hoermann
    Powerful tools for visual storytelling
    Ann Andrews Morris AndMore Communications
    Ann Andrews Morris
    Effective strategies to prevent and manage a digital crisis
    David Oarr APCO Worldwide
    David Oarr
    Measure the value of internal communications
    Ashley Howland Baylor Scott & White Health
    Ashley Howland
    How to build a social media program that's ethical and compliant
    Alice Ackerman Carilion Clinic
    Alice Ackerman, MD
    Get your leadership to sign off on social media
    Jake Jacobson Children’s Mercy Hospital
    Jake Jacobson
    What to do when you work with really, really smart people
    Therese Lockemy Johns Hopkins Medicine
    Therese Lockemy
    Connecting the people of the world with the people of Johns Hopkins Medicine
    Elizabeth Harty Mayo Clinic
    Elizabeth Harty 
    Give employees a voice with Yammer
    Karl W. Oestreich Mayo Clinic
    Karl W. Oestreich, ABC
    Create and launch a brand journalism site
    Greg Matthews MDigitalLife
    Greg Matthews
    Reunited and it feels so good: How hospitals and doctors use online channels to communicate in partnership
    Lisa Arledge Powell MediaSource
    Lisa Arledge Powell
    Use brand journalism for earned media
    Michael J. Sacopulos Medical Risk Institute
    Michael J. Sacopulos
    Online reviews: Why you should care and what you need to know about them
    Sue Klein Nebraska Methodist Health System
    Sue Klein
    Audience participation: The power of letting your patients own your brand
    Tracey Christensen Piedmont HealthCare
    Tracey Christensen
    Powerful tools for visual storytelling
    Susan Krieger Spectrum Health
    Susan Krieger
    Google+ Hangout: Not your grandmother’s press conference
    Brian Gresh University of Utah Health Care
    Brian Gresh
    Breaking down the silos to create an integrated content strategy
    Ryan D. Madanick University of North Carolina School of Medicine
    Ryan D. Madanick
    Break down the barrier: Get your physicians to see the upside of social media
    Heather Gjerde Scripps Health
    Heather Gjerde
    Social storytelling that engages and involves your employees


Aase Lee Lee Aase is Director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care. The Center builds on Mayo Clinic's leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. Mayo Clinic is a pioneer in hospital blogging, and last year launched an online community for patients at and a heart health awareness campaign. By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
Sarah Bramblette Sarah Bramblette (@Sarah Bramblette) is a Lipedema and Lymphedema patient who combines her experiences as a patient and healthcare administrative professional in her advocacy efforts. She writes about her life experiences on her blog, and uses multiple social media platforms to share awareness and advocate for improved diagnosis, treatment, and insurance coverage. She also advocates against weight bias and stigma, specifically in healthcare and the workplace.
Cindy Chmielewski Cindy Chmielewski (@Cindy Chmielewski) is a Rutgers University graduate who, upon graduation, secured a job as an educator and has been teaching ever since. She was diagnosed with Multiple Myeloma in 2008 and began treatment immediately. When induction therapy stopped working after only a few cycles, she opted for a stem cell transplant, retiring from education when the stem cell transplant failed to put her into remission. Now that consolidation therapy has resulted in a remission, she uses her skills as an educator to teach a new group of "students"—myeloma patients.
Tracey Christensen Tracey Christensen is the Social Media Specialist at Piedmont Healthcare in Atlanta, where she manages 20 social media channels covering five hospitals, 50 doctors' offices, Piedmont Transplant Institute and Piedmont Heart Institute. She started her career in television news, working as a News Producer at ABC and NBC affiliates in Florida before moving to Atlanta to serve as Producer and then Executive Producer at NBC affiliate WXIA-TV. She switched to digital news gathering by managing Web content for WXIA-TV for a decade before launching and managing a social networking site for moms called MomsLikeMe. In May 2012, she switched to health care when she joined the growing marketing team at Piedmont. Tracey is the recipient of seven Emmy awards, four AP Broadcasters Association Awards, two Edward R. Murrow awards and most recently received the Target Gold Award for Social Media Marketing by the Georgia Society for Healthcare Marketing and Public Relations.
David Ellenbogen David Ellenbogen's bio coming soon . . .
Heather Gjerde Heather Gjerde is a social media marketing professional committed to adapting in the ever changing digital landscape while remaining grounded in tried-and-true marketing strategy. She began her career at a full-service marketing and brand development firm in Madison, Wisconsin where she practiced public relations and social media for a variety of regional and national consumer brands.

Since 2012, Heather has managed the social media program for Scripps Health, the largest not-for-profit health care organization in San Diego, California. Scripps treats a half-million patients annually through the dedication of 2,600 affiliated physicians and 13,500+ employees.

When she’s not on the clock, you can find Heather walking her dog Izzie along the beach, globetrotting or Instagramming her latest food obsession.

Connect with her just about everywhere social: @LilMsSociable.

Twitter | LinkedIn | Pinterest | Tumblr | Google+
Brian Gresh Brian Gresh is the Senior Director of Interactive Marketing & Web at University of Utah Health Care in Salt Lake City, Utah. Brian is a health care marketing and digital strategist who thrives on building creative and collaborative teams that bring new ideas and value to the organization. Brian's responsibilities include managing a team of Web and digital marketing professionals who support the development and maintenance of all clinical and academic websites as well as the Health Sciences Intranet portal. Brian has a master's in Public Administration from the University of Utah and received his bachelor's in Political Science from Central Connecticut State University.
Elizabeth Harty Elizabeth Harty is a Public Affairs Specialist at Mayo Clinic. She coordinates internal social media strategy and tactics to engage and motivate the Clinic's 60,000+ employees, shoots and edits videos, writes for internal publications and is part of Mayo's crisis communications team. She is the former Social Media Manager and Marketing Director for Hazelden Foundation, creating an online community for people recovering from addiction. Elizabeth has more than 20 years of experience in public relations, fundraising and special event planning.
krisleigh hoermann Krisleigh Hoermann is Director of Operations/Digital and Social Media Consultant for the American Heart Association | American Stroke Association. The voice of the American Heart Association online, Krisleigh is responsible for connecting the brand with online audiences, creating communities and building the nonprofit online. She leads the emerging digital communications strategy for the organization and is liaison to the field on communications best practices. Krisleigh manages the national social media presences, including listening, content and community engagement for the brand. Prior to joining the AHA/ASA, Krisleigh provided public relations and social media strategy to a variety of industries, including nonprofit, health care, event, retail, energy and finance. If you can't find her on the American Heart Association's social assets like the blog, national Facebook page or @American_Heart, she will most likely be tweeting from @KrisleighH.
Ashley Howland Ashley Howland is the Director of Digital Communications and Social Media for Baylor Scott & White Health (formerly Baylor Health Care System). She has been a member of the marketing/public relations department for 10 years, with a background in news media relations. In 2009, she built a social media program from the ground up and now oversees the strategy and content for Baylor's presence on six different social networking platforms, which has grown into an online community of more than 280,000 people. She also serves as the Editor of Baylor Scott & White Health's "Scrubbing In" blog, which launched in March 2013.
Jake Jacobson Jake Jacobson is rarely—if ever—the smartest person in the room, and he's fine with that. Whether as an Editor at The Kansas City Star, the Social Media Manager for Garmin International or in his current role as National Media Relations Manager for Children's Mercy Hospital in Kansas City, he enjoys being surrounded by and learning from subject matter experts. At Children's Mercy, Jake shares patients' inspiring stories and physicians' innovative care with an ever-growing audience through national editorial coverage and social media. Children's Mercy showcases its doctors and service lines through monthly Twitter chats, and Jake has enjoyed empowering these experts and bolstering the hospital's reputation. When he's not refreshing Twitter or Facebook, Jake enjoys running, biking, hiking, traveling and being a cheerleader for all things KC.
Sue Klein Sue Klein is the Manager of Interactive Strategy for Nebraska Methodist Health System, a multistate, multihospital health care system. With more than 14 years' experience in digital media, Sue has been involved with digital advertising and social media from its infancy. In her current role, Sue brings a passionate belief in the need for authentic conversations with consumers and patients. Her team seeks out stories of patient experience—and encourages these patients to actually put their own thumbprints on Methodist Health System's brand: "The Meaning of Care." Sue's experience includes directing online sales for a regional newspaper group, international product management, and search engine optimization and management.
Susan Krieger Susan (Sue) Krieger has been a public relations professional at Spectrum Health, one of the largest integrated health care systems in Michigan, since 2007. As a member of the media relations team, Sue's current focus is on supporting clinical service lines such as cancer and radiology and assisting with system needs such as crisis communications and media training. She was PR "boots on the ground" in 2008 when an air ambulance crashed on one of Spectrum Health's downtown Grand Rapids hospitals, right above the labor and delivery unit. The event quickly became an international story—with a happy ending. Recently, Sue has enjoyed gently encouraging system leadership to communicate their stories differently, for example, through the use of Google+ Hangouts and exploring Google Glass. Her career also includes many years in school public relations, experiencing everything from bond elections to teacher strikes, school openings and closings, and even 9/11.
Therese Lockemy Therese Lockemy is the Internet Marketing Manager at Johns Hopkins Medicine. She works with colleagues and faculty to develop and execute online strategies that help Johns Hopkins Medicine in meeting their objectives which ladder up to their three-part mission focused on patient care, research and education. Prior to Johns Hopkins Medicine, Therese operated as the Social Media Manager at the Corn Refiners Association; there she worked with team members and agency partners to develop digital and social strategies for a high-profile issues-based campaign, one of which focused on mapping science and nutrition experts to their online influential counterparts, which led to increased share of voice around the message and scale.
Robert (Bob) Mackle Robert (Bob) Mackle is the Director of Public Affairs and Media Relations at The Ohio State University Wexner Medical Center where he leads a team of PR and media relations professionals in identifying and amplifying the brand's message using brand journalism and a variety of other PR tactics. Bob was a featured speaker on brand journalism at 2014's PRSA Health Academy in Washington, D.C. Prior to OSU, he served as Vice President of Public Relations for the Muscular Dystrophy Association National Headquarters for 18 years. He also worked as an award-winning journalist for the Dallas Times Herald.
Ryan D. Madanick Ryan D. Madanick, M.D. is an Assistant Professor of Medicine at University of North Carolina School of Medicine, and serves as Fellowship Director & Vice-Chief for Education for the Division of Gastroenterology & Hepatology. Dr. Madanick provides consultations for patients in the Center for Esophageal Diseases & Swallowing and specializes in refractory esophageal disorders. In 2011, he created the ongoing #meded Twitter chat (Thursdays 9 pm ET), covering topics related to medical education & academic medicine. He has received numerous teaching awards and has been recognized as one of the top influencers in Medicine in Social Media and a Top Medical Professor to follow on Twitter (@RyanMadanickMD).
Greg Matthews Greg Matthews is dedicated to the study and strategic evolution of physicians' online communications and is the creator of MDigitalLife—Understanding, engaging and activating physicians in the digital age.

As a managing director at the W2O Group, Matthews is a strategic advisor to dozens of the largest and most successful healthcare companies in the world, including hospital systems, health insurers, pharma/biotech manufacturers, medical device companies, health IT companies, and consumer health companies. He also does extensive work with physicians to help them to activate their online networks in a safe, responsible and effective way. His ultimate goal is to elevate the dialog between all the players in the health ecosystem, resulting in better health outcomes for patients and populations.
Ann Andrews Morris Ann Andrews Morris runs AndMore Communications, a Washington, D.C.-based firm specializing in nonprofit strategic communications. Clients include: Larta Institute; CS&A, a Belgium-based international crisis and risk management firm; National Geographic Books; Research!America; and The Children's Hospice and Palliative Care Coalition. An award-winning communications professional, Ann has more than 20 years of global experience in news media, corporate and nonprofit communications. She has written articles on subjects including crisis communications and the history of public relations, and she has given numerous presentations in the U.S. and abroad on subjects ranging from LinkedIn to message development to branding to crisis preparedness and response.
Christopher Nelson Christopher Nelson is Assistant Vice President for Public Affairs at University of Utah Health Care. A passionate advocate for clear, consistent and creative approaches to communication, Christopher has more than 18 years of experience creating and executing strategic communication campaigns that achieve results. Since 2005 he has served as chief spokesman for Utah's only academic health system and oversees a 12-member team responsible for strategic communication, media relations, social media and internal communication. As Manager of PR and Marketing for the University of Utah's John A. Moran Eye Center from 2000 to 2004, he coordinated communication efforts in support of a successful $53 million fundraising campaign.
Mary I. O'Connor Mary I. O'Connor, M.D., is Professor of Orthopedic Surgery at the Mayo Clinic College of Medicine in Jacksonville, Fla. Dr. O'Connor received her M.D. from the Medical College of Pennsylvania and completed her residency in orthopedics at the Mayo Clinic in Rochester, Minn., and her fellowship in orthopedic oncology at the same institution. In addition to clinical duties, Dr. O'Connor is the current Program Director of the Adult Reconstructive Fellowship at Mayo Clinic in Florida. She has published extensively on oncology and arthroplasty related topics. She is engaged in knee arthritis research to study both the use of stem cells to prevent arthritis progression and why women have such a higher disease burden.
Lisa Arledge Powell Lisa Arledge Powell is the President of MediaSource, named 2013's Best Health Care PR/Marketing Agency by Ragan Communications. Lisa, a former television news reporter, specializes in brand journalism and works with the nation's top hospitals and brands to get their messages to targeted audiences. Lisa is a sought-after health care communications speaker. She spoke about brand journalism at 2014's PRSA Health Academy in Washington, D.C., as well as at the 2013 Ragan/Mayo Clinic Health Care Social Media Summit. During her presentation, the conference hashtag #MayoRagan was a trending topic on Twitter. From earned news media coverage to direct-to-consumer video, Lisa has delivered exposure worth millions of dollars in advertising value to her health care client partners.
Danielle Ripley-Burgess Danielle Ripley-Burgess is a two-time colon cancer survivor and works as the Director of Communications for Fight Colorectal Cancer. She was diagnosed with colon cancer a few weeks after her 17th birthday in 2001 and again at age 25 in 2009. Through over a decade of survivorship she's gotten involved in the colorectal cancer community to inspire others in the fight. In addition to working full-time for Fight CRC, she was featured as Miss October in the 2009 Colondar, a calendar of young colon cancer survivors, and serves on the board of directors for The Colon Club.
Michael J. Sacopulos Michael J. Sacopulos is the CEO of Medical Risk Institute. Medical Risk Institute provides proactive counsel to the health care community to identify where liability risks originate, and to reduce or remove these risks. Michael won the 2012 Edward B. Stevens Article of the Year Award for MGMA. He has written for The Wall Street Journal, Forbes, Bloomberg and many publications for the medical profession. He is a frequent national speaker. He attended Harvard College, London School of Economics and Indiana University/Purdue University School of Law.
Tanguay Denise Denise Tanguay is the Director of Workforce Communications for Scripps Health in San Diego, one of Fortune magazine's "100 Best Companies to Work For." She has 20 years of experience in a variety of communications and PR roles for nonprofit organizations and specializes in creative campaign development, messaging and publicity to engage audiences toward action. In a unique role that reports to both the corporate HR and marketing functions, Denise is responsible for developing, managing and implementing HR communications projects for 13,700 employees in the San Diego region. Scripps has one of the highest employee satisfaction ratings for pride and special and unique benefits among the Fortune 100 Best Companies.
Farris Timimi Dr. Farris Timimi is an Assistant Professor of Medicine at Mayo Clinic College of Medicine and a consultant in cardiovascular diseases and internal medicine at Mayo Clinic. He serves as Medical Director for the Mayo Clinic Center for Social Media. He also directs the cardiology education clinic, acts as Cardiology Physician Education Coordinator for the internal medicine residency and is the Director of the advanced heart failure and transplant fellowship program. Dr. Timimi is the Physician Lead for the division of cardiovascular disease One Voice initiative, as well as the Institutional Lead for patient-family advisory councils.
Aaron Watkins Aaron Watkins is the Director of Internet Strategy at Johns Hopkins Medicine where he oversees Web and digital strategy. He leads the health system in re-envisioning our web properties to create a cohesive experience that connects the people of the world to the people of Johns Hopkins Medicine. Aaron has led enterprise-wide web and application development projects for several medical non-profits, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore, where his team's work won a 2005 Webby Award. Additionally, Aaron is a Human Factors certified web usability analyst and co-creator of Baltimore Parlay, a local networking group for user experience professionals.
Michael Yoder Michael Yoder is the Social Media Consultant for Spectrum Health. Michael has a broad background in consulting and business development. He has worked with gazelle companies and multibillion dollar corporations in the telecommunications, retail (corporate), IT, scientific, Web marketing/development, health care, and domestic and international nonprofit industries. His fields of expertise include social media, organizational communications, business development, human resources, staffing and contingent workforce management. Michael's current responsibilities include corporate strategy, governance, monitoring, influence marketing, training and education.