The 6th Annual Health Care Social Media Summit at the Mayo Clinic

The 6th Annual Health Care Social Media Summit at the Mayo Clinic

October 21-23, 2014
Mayo Clinic
Rochester, MN

Pre-Conference Workshops: October 21
Conference: October 22-23
Price: $1295
Member Price: $1045
  • Create a social media program that is HIPAA compliant
  • Prove the value of social media to senior leaders
  • Break down the silos to create a powerful social media strategy
  • Use social media to share the patient experience and raise awareness for your organization

Presented by Ragan Communications, PR Daily and Health Care Communication News: An event hosted by Mayo Clinic Center for Social Media

Twitter hashtag: #mayoragan

Can’t attend in person? Sign up for our live webcast. Click here for details.

Product Code: Y4CH0MN
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  • Featuring:
    krisleigh hoermann American Heart Association
    Krisleigh Hoermann
    Powerful tools for visual storytelling
    Ann Andrews Morris AndMore Communications
    Ann Andrews Morris
    Effective strategies to prevent and manage a digital crisis
    David Oarr APCO Worldwide
    David Oarr
    Measure the value of internal communications
    Ashley Howland Baylor Scott & White Health
    Ashley Howland
    How to build a social media program that's ethical and compliant
    Alice Ackerman Carilion Clinic
    Alice Ackerman, MD
    Get your leadership to sign off on social media
    Jake Jacobson Children’s Mercy Hospital
    Jake Jacobson
    What to do when you work with really, really smart people
    Therese Lockemy Johns Hopkins Medicine
    Therese Lockemy
    Connecting the people of the world with the people of Johns Hopkins Medicine
    Elizabeth Harty Mayo Clinic
    Elizabeth Harty 
    Give employees a voice with Yammer
    Karl W. Oestreich Mayo Clinic
    Karl W. Oestreich, ABC
    Create and launch a brand journalism site
    Greg Matthews MDigitalLife
    Greg Matthews
    Reunited and it feels so good: How hospitals and doctors use online channels to communicate in partnership
    Lisa Arledge Powell MediaSource
    Lisa Arledge Powell
    Use brand journalism for earned media
    Michael J. Sacopulos Medical Risk Institute
    Michael J. Sacopulos
    Online reviews: Why you should care and what you need to know about them
    Sue Klein Nebraska Methodist Health System
    Sue Klein
    Audience participation: The power of letting your patients own your brand
    Tracey Christensen Piedmont HealthCare
    Tracey Christensen
    Powerful tools for visual storytelling
    Susan Krieger Spectrum Health
    Susan Krieger
    Google+ Hangout: Not your grandmother’s press conference
    Brian Gresh University of Utah Health Care
    Brian Gresh
    Breaking down the silos to create an integrated content strategy
    Ryan D. Madanick University of North Carolina School of Medicine
    Ryan D. Madanick
    Break down the barrier: Get your physicians to see the upside of social media
    Heather Gjerde Scripps Health
    Heather Gjerde
    Social storytelling that engages and involves your employees

Engage and motivate employees using social media.

Prove to the C-suite that you are scoring a big return on your social media investment.

Eliminate any doubts about compliance

Create content that engages readers, customers and patients

Don't miss North America's #1 Social Media Summit for Health Care Marketers and Communicators . . . hosted by the Mayo Clinic.

Learn from leaders in the field, including:

Mayo Clinic
Baylor Scott and White Health
Scripps Health
The American Heart Association
Piedmont Healthcare
Carillion Clinic Children’s Hospital

You will learn how to:

  • Create videos that enlighten, engage, inspire and educate
  • Prevent and manage a digital crisis
  • Create a powerful social media program that is HIPAA compliant
  • Prove the value of social media to your organization
  • Use brand journalism to showcase your organization and its employees
  • Engage and respond to patient feedback on social media channels while staying compliant
  • Work with your health care organization’s legal, compliance and risk management teams
  • Turn “pinners” into patients
  • Attract and engage brand advocates
  • Share patient success stories on social media
  • Attract national news media coverage such as NBC News and The Wall Street Journal
  • Use Google+ to host a press conference
  • Recognize potential risks for patients, providers and employees on social media
  • Break down the silos to build a content marketing team
  • Use internal social media tools to communicate with your employees
  • Measure internal communications and avoid common pitfalls

Who should attend:

  • Hospital PR communicators
  • Marketing directors
  • Health care communicators
  • Corporate communicators
  • Public relations professionals
  • Health care executives
  • Social media managers
  • Employee communicators
  • Health care professionals
  • Online community managers
  • Digital specialists

Sponsored by:
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