Hit PR Home Runs Every Time: Best practices from Major League Baseball's ''Fan Cave'' to Corning's ''Day Made of Glass''—and more

Hit PR Home Runs Every Time: Best practices from Major League Baseball's ''Fan Cave'' to Corning's ''Day Made of Glass''—and more

Tuesday, Jan. 29, 2013
11 a.m. to 2 p.m. Central
Price: $395
Member Price: $295

Have you ever wished you could gather some of the most creative minds in PR and tap into their thinking?

Invite six of them into your office through this webcast from Ragan's PR Best Practices Summit at the Newseum in Washington, D.C.

You'll learn:

  • How Major League Baseball reaped publicity—both social and mainstream media coverage—by sitting two dudes in a "Fan Cave" to watch every single game in a season
  • What PR Newswire can teach you about avoiding avoid the 5 common mistakes in a press release—so that yours will be remembered, shared, and picked up by reporters
  • What Liberty the Flightless Bald Eagle (and Southwest Airlines) can teach you about developing a corporate newsroom that generates big-media stories
  • How Corning repositioned itself in the public eye from a casserole dish maker into a cutting-edge technology leader—with a single viral video.
Product Code: Y3WC02
Ragan Insider Members. Remember to login to secure your member price.


Matt Bourne Matt Bourne is vice president of business public relations for Major League Baseball. He handles public relations for MLB's business activities, community initiatives, player promotion, special events and social media efforts. Bourne has overseen the publicity for some of the sports world's most innovative promotions and high-profile events including the MLB Fan Cave, the inclusion of social media during the MLB All-Star Game, the launch of MLB Network, the World Series, and MLB All-Star Game. Bourne joined Major League Baseball from the National Basketball Association, where he worked for eight years.
Tyler Hissey Tyler Hissey, of Hill Holliday, oversees Major League Baseball's content strategy and social media. He directs social media for the award-winning MLB Fan Cave marketing platform. Since its launch in 2011, the MLB Fan Cave social media channels have amassed a highly engaged audience of more than 775,000 followers across Facebook, Instagram and Twitter. Additionally, Tyler specializes in identifying online trends, assists in earned media distribution for MLB Fan Cave player videos and is the editor of the MLBFanCave.com blog. Prior to Hill Holliday, Tyler was a trends editor at the start-up content creation agency Tauntr Media in Boston.
Sarah Skerik Sarah Skerik is vice president of social media for PR Newswire. Her responsibilities include product development, managing PR Newswire's social media programs and blogging for the Beyond PR blog, where she writes about digital PR, social media, and SEO. Previously, she has managed the core wire service, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products. Sarah is a frequent speaker on the subjects of social media, search engine optimization, and PR measurement.
Ruth Sarfaty Ruth Sarfaty, managing director of Sparkpr's New York office, is a senior communications strategist with extensive marketing communications experience. At Spark, Ruth is focused on leading PR campaigns for digital clients large and small and building a roster of New York-based business. Areas of focus include advertising, ad/tech, ecommerce, travel, education, and entertainment.
Brooks Thomas Brooks Thomas, a refugee from the news industry, manages Southwest Airlines' award-winning blog, Nuts about Southwest. His mission is to tell the company's stories in an interesting and timely manner. He graduated from Southern Methodist University in broadcast journalism, and produced and reported news for FOX 4 News in Dallas, where he built the station's social media effort.
Michael Litchfield Michael Litchfield is creative director at Doremus, a global advertising agency. He creates campaigns that build awareness and advocacy for high-tech global brands (Intel, HP, Corning, Logitech, etc.). He is a New Zealand native who came to the U.S. some 12 years ago for a quick look around and got horribly distracted. He describes himself as a storyteller, a brand strategist, a technologist and espresso addict.