Hit PR Home Runs Every Time: Best practices from Major League Baseball's ''Fan Cave'' to Corning's ''Day Made of Glass''—and more

Tuesday, Jan. 29, 2013
11 a.m. to 2 p.m. Central

Price: $395
Member Price: $295

Have you ever wished you could gather some of the most creative minds in PR and tap into their thinking?

Invite six of them into your office through this webcast from Ragan's PR Best Practices Summit at the Newseum in Washington, D.C.

You'll learn:

How Major League Baseball reaped publicity—both social and mainstream media coverage—by sitting two dudes in a "Fan Cave" to watch every single game in a season
What PR Newswire can teach you about avoiding avoid the 5 common mistakes in a press release—so that yours will be remembered, shared, and picked up by reporters
What Liberty the Flightless Bald Eagle (and Southwest Airlines) can teach you about developing a corporate newsroom that generates big-media stories
How Corning repositioned itself in the public eye from a casserole dish maker into a cutting-edge technology leader—with a single viral video.

Product Code: Y3WC02

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You've tried cajoling reporters by phone. Tweeting them. Harassing them with emails. Sending and resending press releases.

Now try doing it right—and learn to fall in love once again with the fun, savvy, and wacky creativity that is PR done right.

Think big. Major League Baseball's "Fan Cave" began as a novel idea with the goals of engaging younger fans via social media while increasing the profiles of star players and placing baseball at the nexus of pop culture. It became what CNBC called “perhaps the craziest, most ambitious, yet perfect idea a sports league has ever come up with.” Matt Bourne and Tyler Hissey tell you how they did it.

Think smart. You know how the gurus keep saying the press release is dead? Well, here's a for-immediate-release announcement from PR Newswire: they're dead wrong. Find out how to get press releases not just to lure reporters, but win blog mentions, draw tweets, and influence decision-makers. It will make your press releases a success, even when reporters don't write about them. Sarah Skerik and Ruth Sarfaty will let you in on Google and SEO secrets you'd better not miss.

Think content. For almost five years, Southwest Airlines has trail-blazed uncharted territories of social media. First it won fans through its award-winning corporate blog, Nuts About Southwest. Later it launched tools such as Twitter, YouTube and Facebook. Most recently, it created SWALife, its employee blog. Brooks Thomas will show you how to create and maintain online communities.

Think clearly. Every day, we're subjected to an onslaught of advertisements and brand messaging. With so much out there, it's hard to get attention. So what's a marketer, communicator, advertiser or brand owner to do? Michael Litchfield of Doremus, the force behind Corning's “A Day Made of Glass” video sensation—fills you in. He offers concrete examples of how Corning and other winners made it happen.