Tremendous changes in patient and consumer behavior have transformed health care in community hospitals as well as in the largest urban hospital systems.
Expert insight into these big trends will keep your marketing, PR and communications ahead of your competition.
That expert analysis has arrived at last.
In Ragan's new 75-minute webinar, "2013 consumer trends health communicators MUST capitalize on," Stephen Moegling of Franklin Street Marketing will show how well-known retailers and social channels already capitalize on these attitude shifts—and what that means for hospital marketers.
Your hospital or clinic will meet vital emerging needs like:
Trust is the new black
Help me help myself
During this webinar, you'll learn:
How 6 consumer trends will change health care marketing in 2013
Best practices in communicating to new consumers from Johnson & Johnson, Nike, Toyota and Pandora
Strategies from health systems who get it right
How to deal with attitude and behavior shifts for competitive advantage
One key audience you're probably overlooking
10 ways to apply these trends in your hospital marketing
Don't miss this prophetic look at where health care is headed.