5th Annual Employee Communications, PR and Social Media Summit

5th Annual Employee Communications, PR and Social Media Summit

October 9-11
Microsoft World Headquarters
Redmond, WA
Standard Price: $
Price: $1295
Member Price: $1045
  • Write stories and features employees can't resist reading!
  • Mine employee survey insights to get more powerful communications
  • Sizzling branding campaigns that sell your company's mission
  • Infiltrate the employee underground with blogs and focus groups

Presented by Ragan Communications: An event hosted by Microsoft Corporation

Twitter hashtag: #RaganMSFT | Facebook

Can't make the date? Take a virtual seat at the summit webcast!

Product Code: Y3CP0RW
Ragan Insider Members. Remember to login to secure your member price.
  • Keynotes with:
    Ashley BrownAshley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
    Mark PennMark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
    Mary FlowersMary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication.
    Jenifer Bice
    Breakout sessions with:
    Jon Bird American Airlines 
    Jon Bird
    Standing up for the #newAmerican: How we use digital crisis management to defend our changing American Airlines brand
    David Higdon NASCAR 
    David Higdon
    How NASCAR ignited its communications through unprecedented fan and media engagement
    Mary Sojka Hyatt
    Mary Sojka
    Rethink a "one size fits all" intranet
    Norman B. Rice The Seattle Foundation
    Norman B. Rice
    What NGOs can learn about engagement from a government champion of civic debate and dialogue
    Michael Aaron Bepko Whole Foods Market
    Michael Aaron Bepko
    "Pin It!" Understand social networking around personal interests
    Steve Clayton Microsoft
    Steve Clayton
    Lessons from Microsoft's investigative journalist
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Take the "corporate" out of corporate communications
    Kimberly Ovitt St. Jude Children’s Research Hospital
    Kimberly Ovitt
    To know you is to love you: How demystifying your organization can help make it a great workplace
    Karan Chandler Federal Reserve Bank of Chicago
    Karan Chandler
    Extreme makeover: How the Federal Reserve Bank of Chicago changed its (pin) stripes
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    Speechwriters: It's not just about the writing
    Hoyt Finnamore Mayo Clinic
    Hoyt Finnamore
    Boost employee engagement with storytelling, compelling content and a social intranet
    Sam Hosenkamp Raytheon
    Stephanie Schierholz
    Surround-Sound: The convergence of paid, owned and earned media at Raytheon


Don't miss these in-depth workshops the day before the main conference. You'll learn everything you need to know from shooting mobile video to writing a great speech to creating content your audience will want to share! Attend one or all three of these workshops to get up to speed before the main summit begins. *Extra fee to attend pre-conference workshops.

Wednesday, October 9

9:30 a.m.-11:30 a.m.
How to shoot, edit and distribute smartphone videos: Connecting with employees, customers and the media on a shoestring budget
Drew KellerPaolo TosoliniThe best camera is the one that you have with you, tucked in your pocket or purse: your smartphone. Today's phones shoot great video if you follow a few simple yet fundamental shooting techniques. This workshop will take you from start-to-finish through the process of shooting video, editing it on the spot and getting it ready to be distributed to your audience.

You will learn:

  • Tips and tricks to properly light your scene
  • Affordable accessories to supersize your phone and capture better audio
  • The top 5 video apps that you always want to have with you
  • Video storytelling through simple, yet powerful production techniques

*While this workshop will cover video creation and editing principles suitable to all mobile platforms, the applications used will be emphasizing iPhone / iPad technology.

Drew Keller is an award-winning television producer, editor, Web developer and educator. 

Paolo Tosolini is Director of Digital and Emerging Media at Run Studios, a major video production agency in Seattle, WA.

12:30 p.m.-2:30 p.m.
The 6 thorniest problems for executive communicators (actually any writer) and how to solve them
Fletcher DeanWe all have them. Tough problems that crop up again and again. Sometimes they're minor nuisance, a buzzing fly you can't shoo away; other times they create so much stress you keep your favorite recruiter on speed dial. Don't despair. Veteran speechwriter Fletcher Dean, author of "10 Steps to Writing a Vital Speech" and winner of four Gold Cicero Awards, has answers. He's been there, done that, and has lived to tell the tales he is pleased to share. Come to ask questions and discuss solutions in this session open to all communicators.

Learn how to:

  • Find (and use) stories that are compelling
  • Bring numbers and statistics to life with great storytelling and imagery
  • Write a great speech in the least amount of time
  • Do research when you don't have time to do research
  • Survive the approval process with your words (and pride) intact
  • Write when you have limited time with your subject
  • And more. So much more....
Fletcher Dean is Director of Leadership Communication at The Dow Chemical Company and author of the new book "10 Steps to Writing a Vital Speech."

3 p.m.-5 p.m.
Content marketing boot camp

Mark RaganYou've heard it before: Content is The NEW Marketing...The NEW Public Relations... And the NEW way to create impassioned fans for your brand.

PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.

Learn how to:

  • Create content so useful that people will share it over and over again
  • Become the #1 destination for customers and potential customers—and do this on a tiny budget
  • Integrate social media and content to boost your website traffic
  • Generate sales leads by writing must-read white papers for customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back
  • Use content curation to build a rich editorial strategy on a small budget
  • Measure the success of your content strategy
Mark Ragan is the CEO of Ragan Communications and publisher of PR Daily and Ragan.com in Chicago.

5 p.m.-7 p.m.
Meet and greet cocktail party at Spitfire