5th Annual Employee Communications, PR and Social Media Summit

5th Annual Employee Communications, PR and Social Media Summit

October 9-11
Microsoft World Headquarters
Redmond, WA
Standard Price: $
Price: $1295
Member Price: $1045
  • Write stories and features employees can't resist reading!
  • Mine employee survey insights to get more powerful communications
  • Sizzling branding campaigns that sell your company's mission
  • Infiltrate the employee underground with blogs and focus groups

Presented by Ragan Communications: An event hosted by Microsoft Corporation

Twitter hashtag: #RaganMSFT | Facebook

Can't make the date? Take a virtual seat at the summit webcast!

Product Code: Y3CP0RW
Ragan Insider Members. Remember to login to secure your member price.
  • Keynotes with:
    Ashley BrownAshley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
    Mark PennMark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
    Mary FlowersMary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication.
    Jenifer Bice
    Breakout sessions with:
    Jon Bird American Airlines 
    Jon Bird
    Standing up for the #newAmerican: How we use digital crisis management to defend our changing American Airlines brand
    David Higdon NASCAR 
    David Higdon
    How NASCAR ignited its communications through unprecedented fan and media engagement
    Mary Sojka Hyatt
    Mary Sojka
    Rethink a "one size fits all" intranet
    Norman B. Rice The Seattle Foundation
    Norman B. Rice
    What NGOs can learn about engagement from a government champion of civic debate and dialogue
    Michael Aaron Bepko Whole Foods Market
    Michael Aaron Bepko
    "Pin It!" Understand social networking around personal interests
    Steve Clayton Microsoft
    Steve Clayton
    Lessons from Microsoft's investigative journalist
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Take the "corporate" out of corporate communications
    Kimberly Ovitt St. Jude Children’s Research Hospital
    Kimberly Ovitt
    To know you is to love you: How demystifying your organization can help make it a great workplace
    Karan Chandler Federal Reserve Bank of Chicago
    Karan Chandler
    Extreme makeover: How the Federal Reserve Bank of Chicago changed its (pin) stripes
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    Speechwriters: It's not just about the writing
    Hoyt Finnamore Mayo Clinic
    Hoyt Finnamore
    Boost employee engagement with storytelling, compelling content and a social intranet
    Sam Hosenkamp Raytheon
    Stephanie Schierholz
    Surround-Sound: The convergence of paid, owned and earned media at Raytheon

This year's BIG themes:

  • Content marketing: You as content producer
  • Storytelling: Tell your corporate story from the inside out
  • Employee engagement: Break through the noise with targeted messages

This year's event: Bring engaging, adaptable, transparent, humanizing and above all else, riveting communications to your organization!

Hear tips and best practices from: NASCAR, Microsoft, Walmart, American Airlines, Whole Foods Market, Hyatt, Raytheon, The Coca-Cola Company, Mayo Clinic, Qualcomm, Esurance, Federal Reserve Bank of Chicago and more.

You will learn how to:

  • Find and tell stories that zap rampant information clutter in your company
  • Sell executives on using blogs, Twitter, Facebook, and other social media
  • Market your company's mission with sizzling internal branding campaigns
  • Write zippy content employees actually enjoy reading
  • Inject new life into town halls and other employee forums
  • Use blogs and focus groups to infiltrate the employee underground
  • Follow these tips and techniques to find and tell great stories
  • Invest in content that fuels rapid social channel growth
  • Think and act like a newsroom in your communications department
  • Tell stories that bring your organization's mission to life
  • Use humor and personality to create engaging content
  • Create a social intranet that lures employees to converse
  • Segment communication to give employees important targeted information
  • Eliminate your speaker's performance fear: Match delivery style to content
  • Coax stories from execs that show who they are and what they stand for
  • Help your execs define their personal mission and leadership style
  • Develop a content strategy for Pinterest
  • Create and manage an editorial content calendar for owned media
  • Work with PR and Marketing to mount a "surround sound" campaign
  • Optimize real-time content for maximum PR and marketing effect  

Who should attend?

checkmark Media relations managers
checkmark Employee communicators
checkmark Social media managers and specialists
checkmark Public relations professionals
checkmark Crisis team communicators
checkmark Speechwriters
checkmark Executive communicators
checkmark Brand managers
checkmark Intranet specialists
checkmark Content managers
checkmark Marketing director
checkmark Digital media strategist

You will also have these great networking opportunities:

Thursday, October 10-12:30 p.m.-1:30 p.m.: Networking lunch:
Catch up with attendees you met during a session, or meet new ones!
Thursday, October 10- 5:30 p.m.-7:30 p.m.: Conference Cocktail Party, courtesy of Microsoft:
Mix and mingle after day one of the main conference.


Presented by: Hosted by: