PR Best Practices Summit
CONFERENCE

PR Best Practices Summit

September 25-27, 2013
Washington, D.C.
Price: $1195
Member Price: $945
  • How to become a reporter's best friend and go-to resource
  • 4 ways to create a newsworthy story when you don't have any news
  • Metrics & measurements that matter to the C-suite and how to use them
  • Two steps to grab a journalist's or blogger's attention every time

Presented by Ragan Communications

Twitter hashtag: #RaganPRBest

 


Product Code: Y3CP0DC
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  • Keynotes with:
    Andrew DavisAndrew Davis, bleeding-edge marketing futurist and author, shares insights on how to brand your content, your staff and your vision.
    Peter LaMottePeter LaMotte, Senior Vice President and Chair, Digital Practice at LEVICK, reveals how to measure your brand reputation during and after a crisis.
    Mark RaganMark Ragan, CEO of Ragan Communications will present an extended keynote discuss the role of the content producer in the age of social media.
    Breakout sessions with:
    Tomas Kellner GE
    Tomas Kellner
    Transform your external corporate blog from a press release aggregator into a content factory
    Victor Reiss Fedex 
    Victor Reiss
    How to curate and create visual content
    Michael Smart MICHAELSMARTPR
    Michael Smart
    7 secrets of the new media relations superstars
    Krisleigh Hoermann AMERICAN HEART ASSOCIATION
    Krisleigh Hoermann
    How to get media attention on Facebook, Twitter and LinkedIn
    Murali HILL+KNOWLTON
    Murali
    How to prove the value of PR to your company: It's all about measurement
    Jerry Berger BETH ISRAEL DEACONESS MEDICAL CENTER
    Jerry Berger
    The dos and don'ts of crisis management
    Won Ha Kaiser Permanente
    Won Ha
    The dos and don'ts of crisis management
    Lee Gordon 180 COMMUNICATIONS
    Lee Gordon
    Did you really just say that to a reporter? How to treat every interview as a business opportunity
    Chris Brooks Hilton Worldwide
    Chris Brooks
    How to get media attention on Facebook, Twitter and LinkedIn
    Sarah Skerik PR Newswire
    Sarah Skerik
    How to prove the value of PR to your organization
    Elizabeth Sorrell National Audubon Society
    Elizabeth Sorrell
    How to curate and create visual content

This conference will make you a PR superstar. You'll spin, twirl, spiral and torque the most difficult stories into must-read, must-share pieces!

Some things you might hear from peers when you return from this summit:

  • "You are amazing! What a brilliant idea."
  • "You deserve a promotion."
  • "You must have worked all weekend to create this masterpiece of a strategy."
  • "You are a PR goddess/god."

Sound intense? Prepare to get used to praise.

During this summit you will learn:

  • How to become a reporter's best friend and go-to resource
  • How to woo online influencers—and leverage what they say about you
  • 4 ways to create a newsworthy story when you don't have any news
  • How to use your blog for crisis communications
  • Two steps to grab a journalist's or blogger's attention every time
  • Prove the value of your work to your managers and executives
  • Why a company blog is critical to your bottom line
  • How to stop and re-start an interview when you say something wrong
  • How to dig deep into data metrics to get unique insights and act on them
  • Share content (articles) easily and instantly on many social media sites
  • Create disciplined content integration that avoids "build it and ignore it"
  • How your blog boosts your brand exposure and loyalty
  • Tips for using your blog to make your messages credible and consistent
  • Use social media to build relationships with journalists and pitch stories
  • Build online credibility as a communicator and thought leader in your field
  • How to become a curator of stunning visual content
  • Why you should NEVER say "No Comment"  

Who should attend?

checkmark PR strategists
checkmark Social media managers
checkmark Media relations directors
checkmark Communications specialists
checkmark Corporate spokespersons
checkmark Digital media managers
checkmark Senior media analysts
checkmark Directors of corporate communications
checkmark External affairs managers

BONUS! You will receive a certificate of completion for attending this event. This document recognizes your participation in Ragan's event and acknowledges successful completion of the training. Certified

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