6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort (Webcast)

6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort (Webcast)

February 7-8, 2013
Price: $1195
Member Price: $945
  • Persuade skeptical senior execs that social media pays off big
  • Turn "likes" into "leads" into conversions on your Facebook page
  • Learn why you must shoot great videos to survive the next five years
  • Discover the storytelling devices that grab and move audiences

Presented by Ragan Communications: An event sponsored by Disney Parks' Social Media Team

Twitter hashtag: #ragandisney | Facebook page


Product Code: Y3CF0FLWC
Ragan Insider Members. Remember to login to secure your member price.


William Amurgis William Amurgis is the Director of Internal Communications at American Electric Power, an electric utility company serving over 5.3 million customers with 19,000 employees. He has worked on corporate intranets since 1995—before the term "intranet" even existed—and has spoken about intranets in webinars and at conferences across North America, Europe and Australia.
William Amurgis Better known in social spheres as @Bepkoboy, Michael Aaron Bepko is the Global Online Community Manager for Whole Foods Market who lives behind the logo that resides among a social community of 3.7 million friends, followers and fans. Michael by himself manages the @WholeFoods Twitter handle: He monitors Twitter, publishes all tweets, and engages with more than 2.6 million followers. Michael also finds time to identify new online spaces where Whole Foods is relevant and quickly learns to communicate in the native language. 
Kim Bratanata Kim Bratanata is the Social Media Manager at SWIFT, the global provider of secure, financial messaging services. She built the social media programs for SWIFT and Sibos, the world's premier financial services event. She is responsible for the company's social media and digital content strategy, the engagement policy, and the day-to-day management of multiple social media accounts, including Twitter, YouTube and Slideshare. While providing regular internal and external training and consultancy, Kim also runs social media campaigns for various business initiatives.

Based in Brussels, Kim previously held roles in Marketing Communications and Public Relations.
Adam Brown Adam Brown, currently President of Marketing Consultancy adMAGINATION, has led social media for some of the world's biggest brands. Most recently, Adam was Executive Director of Social Media at Dell, where he led the company's consumer strategy around social media marketing, engagement and social commerce initiatives. During his tenure, fan acquisition increased 225%, social sentiment improved 90% and funded programs delivered a 7X ROI via attributable sales through an unwavering commitment to his PEOS (Paid Earned Owned Shared) social media strategy.

Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company. While at Coke, Adam developed its 4R social media strategy (review, respond, record, redirect), established the company's social media presences and spearheaded the development of the company's social media guidelines, often seen as a standard for other CPG companies considering their foray into the digital space.
Karan Chandler Karan Chandler is the Assistant Vice President of Internal Communication at the Federal Reserve Bank of Chicago. Karan has over twenty years of combined HR & Communication experience with a focus on employee engagement and transparency. Her experience in diverse industries including Ski, Pet and Financial markets helped set the stage for engaging Fed employees via branding, marketing and social media campaigns.
Justina Chen Justina Chen is the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft. Her speeches were lauded as "almost single-handedly changing the way we think about executive communications at Microsoft. Her work has been a staggering reminder of the power of exquisite storytelling." Justina's distinct and effective storytelling style draws from her experience as an award-winning novelist. Most recently, her novel, North of Beautiful, was named a Best Book of the Year by Kirkus Reviews and Barnes & Noble.
John Cirone John Cirone is Director of Employee Communications at Microsoft, managing Microsoft's efforts to drive pride, confidence and advocacy among its worldwide workforce of 91,000 employees.
Steve Crescenzo Steve Crescenzo, the CEO of Crescenzo Communications, is a highly sought-after consultant, writer and seminar leader. One of the nation's leading experts in employee communications, he has helped thousands of communicators improve their print and electronic communication. Steve was voted the No. 1 seminar leader for the IABC Global Conference for three years in a row (2008, 2009 and 2010), and has spoken in IABCs "All Star Track" for the past five years.
Kevin Dando Kevin Dando is PBS' Director of Digital Marketing and Communications and oversees the public broadcaster's social media initiatives and strategies for both its broadcast and online programming, including, for example, its Twitter and Facebook pages, which together have nearly 2.5 million followers, and are growing rapidly.
BJ Emerson BJ Emerson is an award winning social technology executive and author who has a long and consistent track record of innovation and leadership within the organizations he serves. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable's Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011. BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.
Paul Flanigan Paul Flaningan is a spokesperson for Southwest Airlines, the nation's largest airline in terms of domestic Customer boarded. Paul specializes in Labor and Employee relations communications (Southwest is the most unionized airline in the country with more than 85 percent of its workforce under contract), crisis communications, reputation management, and story placement in national and regional publications.
Sara Folkerts Sara Folkerts is passionate about sharing, communicating, transparency and being open-minded. This has led her to her current job as a Community Manager and Social Media Evangelist at Sprint. In addition to her role as Community Manager, Sara leads the Ninjas program at Sprint. The Sprint Social Media Ninjas is a group of empowered employees who want to connect with customers and spread the "gospel" of Sprint in social media. Sara has presented on internal social media strategies at several conferences and at other companies. Where can you find her? On Twitter, of course! @saramiller.
Maggie Fox Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006. It is one of the world's most highly respected independent agencies helping businesses navigate the social Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Fast Company, Inc. Magazine, The Washington Post, The Globe and Mail, CBC News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine's 100th Anniversary Edition, and in 2011 The National Post named her one of Canada's Top Innovators.
Josh Hallett Josh Hallett is currently Senior Vice President at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and has the pleasure of working with brands like Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms. For more than 17 years, Josh has been working with emerging Internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization's public and media relations strategies.
Catherine Hernandez Catherine Hernandez is vice president of National Corporate Communications for Kaiser Permanente. She is responsible for national internal communications, working closely with regional communicators, labor partners, and leaders to develop and implement focused communications strategies, tools, and programs that support the organization's national objectives. This includes setting the strategic communications agenda, ensuring coordinated corporate communications messages, providing internal communications counsel and interacting with Kaiser Permanente's National Leadership Team, Regional Presidents' Group, The Permanente Federation, Medical Directors, union/labor partners and the interregional Strategic Communications Leadership Team.
Shel Holtz Shel Holtz is Principal of Holtz Communication + Technology. He brings more than 35 years of experience to his engagements, as well as to his blog and podcast. The author or co-author of six books, Shel is a founding fellow of the Society for New Communications Research and a Fellow of the International Association of Business Communicators.
Drew Keller As the founder and president of StoryGuide.net, Drew Keller drives thought leadership on digital and social media, coaching enterprise customers on successful media strategies. He has more than 15 years of experience in web video production and delivery. A sought-after speaker and writer, he trains and consults with companies on how to survive the digital media revolution. Since 2006 he has been sharing best practices in social media and user engagement. Drew leverages extensive experience as an award-winning international television producer, video editor, web developer and educator. His work with StoryGuide focuses on bringing great storytelling skills to content creators, working with Fortune 100 clients to develop strategies for effective audience identification and retention.
Amy Ravit Korin Amy Ravit Korin joined Google as the Midwest Community Manager for Google+ Local in 2011. With over a dozen years of experience in social and emerging media, Amy founded interactiveAmy.com in 2009 and served on the Board of the Chicago Social Media Club from 2008-2012 and Social Media Week Advisory Board in 2012. Amy earned her MBA from Loyola University's Graduate School of Business with a concentration in Marketing and Human Resources and studied Communications at the University of Michigan in Ann Arbor. Amy lives and breathes social media personally and professionally; and is even an online dating success story—reconnecting with the first boy she ever kissed and marrying him! You can follow Amy online at @interactiveAmy or @GoogleLocalCHI.
Karen Lee Karen Lee joined SAS in 1984 as a technical marketing representative. In the past 27 years, Karen has successfully merged her technical savvy with her communications know-how to foster trust and engagement among SAS' 12,000 global employees. As Senior Director of Internal Communications, Karen has embraced social media to find new ways to connect employees with one another and with company leadership. She did this by challenging SAS executives to communicate with employees on blogs and live virtual chats. In 2011, her team spearheaded the formation of an internal social media network known as the Hub, which has created virtual communities for best-practice sharing, idea generation and work/life balance. Within two weeks of its launch, the site had more than 3,000 registrants. It continues to grow rapidly.
Jeramie McPeek Jeramie McPeek is Vice President of Digital for the Phoenix Suns. Entering his 21st season in the NBA in 2012-13, @jmcpeek oversees the organization's digital, mobile and social media initiatives. Under his direction, Suns.com has twice been named the top team site in the NBA by the Sports Business Journal (2002, 2004) and received the inaugural Website of the Year Award from the NBA in 2007. McPeek was also recognized with two Rocky Mountain Emmy Awards in 2008 for the Suns' interactive platforms. McPeek oversees five in-house websites, as well as the organization's mobile and social media initiatives, which include Facebook, Twitter, Google+, FourSquare and YouTube. The NBA's most engaged team on Twitter, the Suns (@PhoenixSuns) have more than 40 employees tweeting on behalf of the organization as brand ambassadors.
Jamie Naughton Jamie Naughton joined Zappos.com, Inc. in 2004 right after the company relocated from the Bay Area to Las Vegas. As Speaker of the House, Jamie works directly with CEO Tony Hsieh, focusing on the culture for which the company has become known. Her role is essential in creating and driving the architecture of the dynamic culture as well as focusing on culture R&D to ensure Zappos.com always stays relevant to both the employees and their customers. Jamie travels the country to work with world renowned companies, authors, researchers and business leaders to help spread the concept that by focusing on your employees and customers, good companies can become legendary companies.
Gabby Nelson Gabby Nelson is the Director of Internal and External Communications for Select Comfort Corporation—the company responsible for creating and bringing the revolutionary Sleep Number brand to consumers through its innovative and individualized line of Sleep Number beds and bedding. The company offers these products exclusively through its national, multichannel distribution network, which includes approximately 400 company-owned Sleep Number stores across the United States.
Ryan Penagos Ryan Penagos is the Executive Editorial Director for Marvel Entertainment's Digital Media Group. With a background in journalism, he worked as an editor for the pop-culture magazine Wizard where he forged a relationship with Marvel Comics. In 2006, he was brought on to create an editorial voice and direction for Marvel.com that would support the brand's numerous lines of business as well as entertain, educate and inform the company's millions of fans.
Mark Ragan Mark Ragan is the CEO of Ragan Communications in Chicago. He arrived at Ragan after working for 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan's landslide victory over Jimmy Carter in 1980. Today, Mark is back into the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor-in-chief for the daily Ragan.com news site, the MyRaganTV video platform and the MyRagan social network.
Theron Skees Theron Skees is the Walt Disney Imagineering Director of Creative Development currently working on the Walt Disney World Resort. In this role, Theron oversees the day-to-day direction and operation of the WDI-Florida Creative team by functionally managing the art direction disciplines, such as art directors, production designers, character plaster, character paint and props. Theron is also working as the Executive Creative Director on a large, unannounced capital project for Walt Disney World involving multiple disciplines.
Thomas Smith Thomas Smith is Social Media Director at Disney Destinations, overseeing the U.S. teams that manage content and engagement for the popular Disney Parks Blog, the flagship Twitter accounts @DisneyParks, @WaltDisneyWorld and @Disneyland as well as content appearing daily on several of the company's other highly-trafficked channels, including Facebook and YouTube.
Patrick Stiegman Patrick Stiegman is the Vice President and Editor-in-Chief of ESPN.com. He is responsible for day-to-day content planning and management of an award-winning team of more than 250 editors, writers and producers, and his role includes strategic planning and cross-platform content development for ESPN Digital Media. He is responsible for daily news, analysis, enterprise, features, commentary, multimedia, editorial quality, digital design and programming for the world's leading sports site.
Paolo Tosolini Paolo Tosolini is Director of Digital and Emerging Media at Run Studios, a major video production agency in Seattle, Wash. In this role, he consults with organizations looking to embrace social media, online video and mobility as parts of their internal communications and knowledge-sharing strategy. In his former job as New Media Business Manager at Microsoft, Paolo launched and managed the company internal YouTube platform, "Academy Mobile," which now hosts more than 35,000 employee-generated videos.