5th Annual  Social Media for PR and Corporate Communications Conference
CONFERENCE

5th Annual Social Media for PR and Corporate Communications Conference

February 14–16, 2012
MGM Grand Hotel
Las Vegas, NV
Price: $1195
Member Price: $945

  • Measure sentiment for your brand on social media
  • Learn how to build an engaged, interactive online community
  • Define measurable social media goals better than ever before
  • Create a social media policy that protects all your stakeholders

Presented by Ragan Communications

Twitter hashtag: #raganSocMed

Visit our conference Facebook page.

Can't attend in person?  Sign up for our live Webcast.

Product Code: Y2CF0LV
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  • Keynotes with leading social media gurus:
    Brian Solis Brian Solis will share new ways to combine social media into a powerful form of engagement and leadership.
    Chris BroganChris Brogan will show you social media small business solutions that will build your business and increase sales.
    Graham KahrZappos
    Graham Kahr
    Sessions led by:
    Elliott PesutAlaska Airlines
    Elliott Pesut
    Justin Fong Citibank
    Frank Eliason
    Gayle WeiswasserDiscovery Communications
    Gayle Weiswasser
    Ronnie RamosNCAA
    Ronnie Ramos
    Rebecca L. Harris General Motors
    Rebecca L. Harris
    Sarah Lumbard NPR
    Sarah Lumbard
    Marcus NelsonSalesforce.com
    Marcus Nelson
    Conz Preti Univision
    Conz Preti
    Laurel Moffat Southwest Airlines
    Laurel Moffat
    Kirsten Hamstra SAS
    Kirsten Hamstra
    Jill Okawa Fletcher Virgin America
    Jill Okawa Fletcher

If you work in PR, Internal Communications, Media Relations, Marketing or Advertising, this is the conference to attend!

Social media has grown up in the last three years. Social media is not only your job, it's everybody's life.

It defines how you work, communicate with employees, contact the media, interact with customers and sell your products.

And we're only at the beginning of the Social Media Era.

At this event, you will hear about all the startling new media developments from the leading social media practitioners. You'll walk away with the tools you need to put your organization ahead of the competition.

You will learn how to:

  • Make an unanswerable case for social media to your C-suite 
  • Build a big social media team on a small budget
  • Get out lots of quality content on several social media platforms
  • Do social media assessment that measures goals and fits your budget
  • Spotlight your fans without losing (total) control of your brand
  • Get employees to humanize your brand through Social Customer Service
  • Write your content to increase "findability" by search engines
  • Teach employees your social media policy—don't just lay down the law
  • Engage influencers and customers in your brand
  • Curate your content to lure the right audiences to your communications

Communicators from top organizations share practical tips:

  • An integrated approach to social media:
    How Alaska Airlines collaborates using social media–in an emergency or in a marketing campaign
  • How to go from zero to one million engaged fans in one year:
    Tactics from the NCAA that worked—and those that didn't
  • Secrets of a stellar corporate blog:
    Determine who should blog, who has the time, how much it will cost—lessons from salesforce.com
  • You built it, they came:
    How to keep your fans engaged once you have them from Discovery Communications.

You will learn best practices in social media from communicators at these top organizations:

  • Alaska Airlines
  • Citibank
  • Discovery Communications
  • NCAA
  • General Motors
  • IBM
  • NPR
  • Salesforce.com
  • Univision
  • Southwest Airlines
  • Ogilvy 360° Digital Influence
  • Virgin America

Who should attend?
If you work in:

  • Social Media
  • Corporate Communications
  • Public Relations
  • Marketing
  • Customer Relations
  • Employee Communications
  • Branding
  • Marketing Communications
  • Human Resources
  • Media Relations
  • Crisis Management
  • Community Relations
  • Word of Mouth Marketing
  • Video Production