PR and Media Relations Summit
CONFERENCE

PR and Media Relations Summit

April 5-7, 2017
New York City
Price: $1195
Member Price: $945

Pre-Conference Workshops: April 5 | Main Agenda: April 6-7

  • Practice more compelling, credible brand journalism
  • Update your content strategy with an omni-channel plan
  • Merge social and media relations efforts to increase ROI
  • Script and shoot videos that attract eyeballs—and business
  • Protect your organization from fake news and cyber threats

Digital PR • Social Media • Media Relations • Crisis Communications • Pitching the Press
Writing • Videography • Storytelling

Twitter hashtag: #raganPR

Can't attend in person? Sign up for our live webcast!

Presented by:    
Ragan Communications, Inc. PR Daily PRSA: Public Relations Society of America
Sponsored by:   Hosted by:
LexisNexis Trendkite Con Edison
Product Code: Y17CM0NY
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    Featuring keynote presentations from:
    Jill Davison TIME INC.
    Jill Davison, vice president of communications
    When "Time" moves fast: How to innovate and execute in a rapidly changing media landscape
    Eric Schnure JOHNS HOPKINS UNIVERSITY
    Eric Schnure, adjunct professor; former White House speechwriter
    Wisdom from the White House: What's your "Howdahell" hook?
    Jeff Lanza FEDERAL BUREAU OF INVESTIGATION (FBI)
    Jeff Lanza, former agent and spokesman; author, "Pistols to Press"
    Hackers to attack journalists: Defend against today's most common crises
    Also featuring:
    Kelly Ahern CAPE COD HEALTHCARE
    Kelly Ahern, digital marketing and social media specialist
    Create a winning content strategy: How Cape Cod Healthcare used the latest tools to become a prominent publisher of health news
    Robin Lord CAPE COD HEALTHCARE
    Robin Lord, communications director
    Create a winning content strategy: How Cape Cod Healthcare used the latest tools to become a prominent publisher of health news
    Paul Brady CONDÉ NAST TRAVELER
    Paul Brady, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    John David DAVID PR GROUP
    John David, author, "How to Protect (or Destroy) Your Reputation"
    CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
    Mike Delgado EXPERIAN
    Mike Delgado, senior manager of social media and public relations
    Videography for PR: Master video and live streaming to build your brand
    Lauren Lefebvre FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)
    Lauren Lefebvre, deputy director of external affairs
    Not a relic: Write powerful press releases to revitalize results and reach
    Christopher Barger GENERAL MOTORS, IBM (FORMERLY)
    BRAIN + TRUST PARTNERS

    Christopher Barger, founding partner
    The science of trust: The communicator's survival guide for the "age of post-factualism"
    Alexander Kaufman THE HUFFINGTON POST
    Alexander Kaufman, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Molly McKenna Jandrain MCDONALD'S
    Molly McKenna Jandrain, brand PR and engagement director
    Rev up ROI: Smarter measurement methods to demonstrate PR value
    Gregory Galant MUCK RACK
    Gregory Galant, chief executive officer
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Katrina Najm PRICEWATERHOUSECOOPERS LLP
    Katrina Najm, firmwide social media and PR manager
    Smash silos, spike ROI: How social and earned media can work together
    Jarvis Jackson PRICEWATERHOUSECOOPERS LLP
    Jarvis Jackson, firmwide social media and PR senior associate
    Smash silos, spike ROI: How social and earned media can work together
    Nick Lanyi PORTER NOVELLI (FORMERLY)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    Become a trusted brand storyteller: Break through in the Trump era with authentic writing
    Randy Krum SOUTHERN METHODIST UNIVERSITY
    COOL INFOGRAPHICS

    Randy Krum, instructor and author
    Create infographics the mainstream media and social media will love
    Ken O'Quinn WRITING WITH CLARITY
    Ken O'Quinn, founder
    Not a relic: Write powerful press releases to revitalize results and reach

SPEAKERS

Kelly Ahern Kelly Ahern is the digital marketing and social media specialist for Cape Cod Healthcare, where she manages the system's corporate social media presence—including Facebook, Twitter, Instagram, LinkedIn, Pinterest & Youtube—as well as the day-to-day operations for CCHC's brand journalism site, CapeCodHealthNews.com. Working alongside communications director, Robin Lord, Kelly coordinates the site's weekly newsfeed and special edition feeds, which are delivered to over 60,000 subscribers. Kelly also applies content origami best practices to maximize the reach and visibility of the site's health new stories and patient testimonials. She enjoys digging into the metrics and employing new techniques to help spur further engagement with Cape Cod Health News readers. Prior to joining Cape Cod Healthcare, Kelly worked as a senior account executive at a boutique consumer tech PR firm in Rhode Island.
Christopher Barger Christopher Barger is a founding partner of Brain+Trust Partners, an executive consultancy that delivers common sense strategic guidance and digital technology counsel to business leaders across the Fortune 1000. He is a business and communications strategist with almost 20 years of experience working for or servicing some of the world's biggest organizations. He built and led digital programs at IBM and General Motors, and advised many others on their digital activities, implementing disruptive new technologies and strategies and managing the changes wrought by the shifting business landscape. His work at General Motors earned an Excellence in New Communications award for the company from the Society of New Communications Research (SNCR) in 2007, and his work to repair GM's post-bankruptcy reputation in the social web won him PR News' "Social Media Leader of the Year" award in 2010. Christopher has worked with PlayStation, the World Health Organization, the Almond Board of California, and HP, among others. He is the author of the Amazon marketing best-seller "The Social Media Strategist" (McGraw-Hill, 2012). @cbarger
Paul Brady Paul Brady is a senior editor at Condé Nast Traveler, where he's zeroed in on strategies that help people take better trips. He has covered travel for nearly 10 years at Condé Nast Traveler, The Huffington Post, Budget Travel and other outlets. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University. @p_brady
John David John P. David has counseled businesses and executives on strategic communications and marketing issues for more than 25 years, from simple publicity campaigns to how to extract an organization from the clutches of a multimillion-dollar Ponzi scheme. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. He frequently writes about communications and strategy for his award-winning blog, and his insights are regularly published on The Huffington Post. His first book, "How to Protect (Or Destroy) Your Reputation Online" (2016 Career Press), offers online reputation guidance for individuals and businesses. @johnpdavid
Jill Davison Jill Davison is the vice president of communications at Time, Inc., where she directs corporate strategy, planning and execution of internal and external communications for one of the world's most influential media networks. She specializes in C-suite executive counsel, strategic positioning and issues management. She also collaborates with all disciplines across organizations, including executive leadership, M&A, global advertising sales and marketing, editorial, legal and other teams to develop and carry out highly-effective public relations initiatives and activities aligned with corporate business strategy. A strategic communications and media relations veteran, she enjoys strong relationships with press and internal stakeholders, has proven leadership skills, is a highly effective collaborator, and consistently challenges the status quo. @timeinc
Mike Delgado Mike Delgado is the director of social media and community engagement at Experian North America. He also teaches social media strategy courses at the University of California-Irvine extension school. Mike launched several award-winning live-streaming video campaigns, including Experian's daily #CreditScope on Periscope and weekly #CreditChat on Facebook Live, YouTube Live, Twitter and Snapchat. He is also using 360 videos and photos to create immersive visual experiences for Experian communities. He writes about video social strategy at MikeDelgado.org and tweets @MikeDelgado.
Gregory Galant Gregory Galant is the co-founder and CEO of Muck Rack, a digital PR and journalism platform. TheNextWeb called Muck Rack "one of the most useful tools ever invented for media professionals." As one of BusinessWeek's "Best Young Tech Entrepreneurs," Greg is also the co-creator and executive producer of The Shorty Awards honoring the best of social media—past winners include Ricky Gervais, Conan O'Brien, "Sesame Street," Neil Patrick Harris, Mike Bloomberg and NASA. Previously, Greg was an associate producer at CNN where he analyzed the latest trends in citizens' media. Greg has worked at Newlight Associates, a $120M technology venture capital fund. A lifelong entrepreneur, Greg founded an award-winning web development firm at age 14. To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more and is a mentor in the TechStars startup accelerator. @gregory
Jarvis Jackson Jarvis Jackson is a senior social media and PR associate at PricewaterhouseCoopers, where he serves as a digital marketing professional responsible for implementing PwC's social media strategy. He works directly with the firm's PR team to lead social media campaigns for events and report releases such as CEO Survey, Emerging Trends in Real Estate and PwC Deals Day. He also trains PwC Partners and staff on the use of social media for professional brand and relationship building. He has a passion for finding ways to engage audiences in the most authentic and effective ways possible. Jarvis works across multiple sectors including financial services, energy, health, power & utility and real estate. @jarvjack
Robin Lord Robin Lord is the communications director at Cape Cod Healthcare and managing editor of CapeCodHealthNews.com, where she manages a team of freelancers and subject matter experts in creating and posting timely healthcare news and content, including helpful health-related articles and videos. The outlet is the first brand journalism site for a healthcare system in New England. She also manages the site's social media channels, including Facebook, Twitter, YouTube and Instagram. In addition, Robin oversees the company's media relations program, assisting members of the media who are looking for medical information or who would like to interview medical experts or arrange video-taping and photo sessions. Prior to Cade Cod Healthcare, she was a reporter at the Cape Cod Times.
Molly McKenna Jandrain Molly McKenna Jandrain is the brand PR and engagement director for McDonald's USA, where she oversees the public relations strategy to support McDonald's U.S. business and brand. She is responsible for developing and leading a strategic, measureable and integrated communications platform to effectively reach and engage defined audiences with McDonald's story, business and brand actions. Before that, she served as external communications manager and developed communications strategies that built and supported McDonald's national marketing efforts and "Plan to Win" business strategy. She also served as a founding member of McDonald's Twitter team and helped establish McDonald's blogger engagement practice. Prior to that, she served as global communications supervisor, supporting PR programming for McDonald's international business in 100+ countries, and driving McDonald's external communications efforts for sponsorships including the Olympic Games and World Cup Soccer. She leads McDonald's National PR Agency Roundtable and is a member of McDonald's Women's Leadership Network and Young Professionals Network. @mcjanclan
Alexander Kaufman Alexander Kaufman is a senior editor at The Huffington Post. He oversees all business coverage for the U.S. edition. He writes about sustainability, energy and corporate culture. He frequently appears in videos, in particular on Snapchat. He previously covered retail and world affairs at the International Business Times. Before that, he reported on the media industry in Los Angeles for The Wrap and later in New York at FishbowlNY. He got his start writing about crime, fires and the occasional citywide spelling bee for The Boston Globe. @alexckaufman
Randy Krum Randy Krum is an infographics and data visualization designer, author of the book, "Cool Infographics: Effective Communication with Data Visualization and Design," founder and president of the design firm InfoNewt and instructor of Data Visualization and Infographics Design at Southern Methodist University's Continuing and Professional Education program (CAPE). Randy also runs the popular website Coolinfographics.com, where he has shared over 1,500 of the world's best infographics designs. His passion is helping people better understand and communicate information using data visualizations, visual explanations and infographics. About half of his design work is designing and promoting the PR and marketing infographics shared in social media, and the other half is designing confidential proprietary data visualizations that organizations use internally in presentations for board meetings, sales meetings, employee training, visual explanations, annual reports, consumer insights and funding pitch presentations. @rtkrum
Nick Lanyi Nick Lanyi, consultant at Ragan Consulting Group, helps clients craft stories that not only connect with key audiences but move them to take action. He led the public affairs practice in the D.C. office of global public relations agency Porter Novelli from 2013 to 2015 and previously served as managing director at public affairs boutique LMG Inc. In those roles, he led major client accounts and supervised complex communications campaigns that integrated message development, earned media, social media, paid media, stakeholder outreach, executive profile development and thought leadership activities. Nick served as a go-to speechwriter, media trainer and crisis communications counselor in both agencies. He has helped Fortune 500 organizations, government agencies, trade associations and nonprofit institutions raise their profiles and navigate crises via strategic earned media outreach campaigns. Nick previously spent 15 years as an award-winning reporter, financial journalist and freelance writer. His journalism experience included several years as executive editor of "Louis Rukeyser's Wall Street," one of the highest-circulation financial newsletters in U.S. history. @nicklanyi
Jeff Lanza Jeff Lanza is the founder of The Lanza Group, a former agent and spokesperson for the Federal Bureau of Investigation, and author of the book "Pistols to Press." He is a professional speaker who has provided over one thousand presentations on the topics of leadership integrity, crisis communication, ethics, identity theft, cybercrime and more. His clients include 20th Century Fox Entertainment, Morgan Stanley, Nationwide, Citigroup, The Young Presidents Organization, American Century, Hallmark, H&R Block, The Society of Human Resource Management, Hess Oil, Standard and Poor's, Financial Executives International, U.S. Bank, Wells Fargo and others. Jeff was head of operations security for the Kansas City FBI and a graduate of the world-renowned John E. Reid School of Interviewing and Interrogation. He is a certified FBI instructor and has trained numerous government agencies and corporate clients on how to handle the media tricks that national television personalities such as Connie Chung and Chris Hansen used on him during his near two decades as a crisis communicator with the FBI. Prior to his career as an FBI agent, Jeff was employed by Xerox Corporation as a Computer Systems Analyst. @lanzafbi
Lauren Lefebvre Lauren Lefebvre serves as the external affairs deputy director for FEMA in its Region II, which covers New Jersey, New York, Puerto Rico, the Virgin Islands and the regional Native American tribes. She develops strategies to inform the public, elected officials, the media, and private sector partners of FEMA policies, programs and decisions. She has served as an external affairs advisor for the Flint, Michigan, water crisis, the 2015 Papal Visit to New York, and the severe Texas storms and flooding of 2015. @fema
Katrina Najm Katrina Najm is the firmwide social media and PR director at PricewaterhouseCoopers, where she serves as a digital marketer responsible for upholding and preserving the brand of one of the largest professional services firms in the world on social media. At PwC, she leads the digital strategy of flagship initiatives and large-scale events including the Consumer Electronics Show, CEO Survey, PwC's Holiday Shopping report and new channel launches like Instagram. She also trains PwC Partners and staff on the use of social media for professional brand and relationship building, as well as marketers on how to incorporate social into their multichannel marketing campaigns. She is passionate about storytelling and has worked across multiple industries. @katrinanajm
Ken O'Quinn Ken O'Quinn is the founder of Writing With Clarity. He conducts corporate writing workshops worldwide, working extensively with corporate communications and PR teams, as well as staff and managers in other areas of business to improve their professional writing skills. A seasoned writer himself, he also provides one-on-one coaching for Fortune 500 organizations and global PR firms. Previously, he had a journalism career with the Associated Press. His clients have included corporate communicators, business professionals and executives at such organizations as Chevron, Visa, Oracle, John Deere, Raytheon, Burson-Marsteller and Fleishman Hillard. @kenoquinn
Eric Schnure Eric Schnure is former speechwriter to Al Gore and current adjunct professor of public communication at Johns Hopkins University and American University. For more than 20 years, Eric has counseled leading execs and organizations, helping make their messages more memorable, their words more effective and their delivery more powerful. In addition to strategic communications and speechwriting, he lectures and conducts workshops around the world on storytelling and the art and science of persuasion. Prior to opening his own firm in the 2013, he served as director of executive communications at GE. In that role, he was responsible for creating communications platforms for CEOs and other leaders, as well as helping develop and execute strategies that helped build, enhance and protect the global industrial conglomerate's reputation and brand. He began his communications career in the White House in 1993 as a speechwriter for Vice President Al Gore. After leaving the White House, Schnure served in senior communications roles at the U.S. Department of Housing and at NASA. He continued in the communications field as a consultant to top elected officials, Fortune 100 corporations and nationally and internationally recognized non-profits. @eschnure