Internal Communication: Vols 1 and 2
MANUAL SET

Internal Communication: Vols 1 and 2

Third edition
Price: $499
Member Price: $449


Product Code: XW-016
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About the manual set

We know that you experiencing one of the most challenging times in the history of the employee communications profession. Management processes and technical skills are advancing at breakneck speed.

Don't be left behind! Order this manual set that will help you keep your skills sharp.

VOLUME 1
Managing Internal Communication

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Internal communication is now recognized as a management process. Whether you're a seasoned veteran or just starting out in your career, this is the volume that takes you from research and planning to measuring outcomes—and every step in between.

You'll get the latest information from top communication experts, including:

  • The profession's leading writer, consultant and practitioner of strategic employee communication, Roger D'Aprix, ABC
  • Research and measurement expert Angela Sinickas, ABC
  • Award-winning strategic communication consultant Robert Holland, ABC
  • The world's leading speechwriting teacher, Jerry Tarver, Ph.D.

Special feature: The do-it-yourself departmental audit: "A 45-point diagnostic tool for assessing your department's effectiveness"

 VOLUME 2
Skills for Communicators
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Print is back, face-to-face communication remains a key challenge and the rules of social media are changing.

Internal communication remains a technically-focused craft. And the skills communicators need to reach a shifting audience with the right messages-in the right vehicles—are advancing rapidly.

This companion volume brings together, in one easy-to-use reference, put-to-work approaches from the profession's leaders:

  • Steve Crescenzo on writing for employees
  • Mary Pretzer Walker on design
  • Ron Shewchuk, ABC, on the employee publication
  • Patrick Williams, Ph.D., on face-to-face communications and employee engagement

Special feature: The easy-to-use toolkit "Tools of Social Media"