How to talk social media to your hospital C-suite

How to talk social media to your hospital C-suite

To broadcast April 10, 2014
2:00 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159

A 75-minute broadcast webinar featuring Linda Pophal

Product Code: XH-404
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If you’ve run into a wall getting senior leaders to adopt social media . . . you’re not alone.

Most likely, you’re going about it wrong. As one marketing communicator cried, “The C-suite always asks ‘What’s the ROI?’— that’s the wrong question!”

But it’s not the wrong question. It’s the question you must answer if you want your recommendations adopted by senior leaders.

Our new 75-minute webinar, “How to talk social media to your hospital C-suite,” featuring Linda Pophal from Strategic Communications, LLC, reveals that senior leaders don’t care about the “big idea,” that is, your social media strategy. They don’t give a hoot about your “social business strategic plan.”

They care about results. You’ll learn how to present social media—in fact, all your communication—from the perspective of real results. This is by far the best way to persuade your execs to accept social media.

You must drop marketing-speak and learn to talk the lingo executives love: numbers. This webinar will show you how to do that.

During this webinar recording, you’ll learn:

  • Why “What’s the ROI?” is the right question
  • How to talk about social media by starting with RESULTS
  • How to tie communication goals to the bottom line
  • To match social media to your communication strategy
  • Why you must do an evaluation—what it is; what metrics to use
  • Why communicating what’s not working is as important as communicating what is working