4th Annual Employee Communications, PR and Social Media Summit
WEBCAST DVD

4th Annual Employee Communications, PR and Social Media Summit

Broadcast October 4-5, 2012
Price: $1195
Member Price: $945

Presented by: Ragan Communications
Hosted by: Microsoft

  • Use Pinterest to build a following and drive traffic back to your websites
  • 7 ways internal communications can help create a great place to work
  • Discover how Staples has increased employee productivity through social media
  • Master best practices to shoot and edit interviews with your mobile phone
Product Code: XD2CP0RW
Quantity:
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  • Check out a preview of the sessions here:
    Thomas Smith Disney Destinations
    Thomas Smith
    Justin Fong Teach for America
    Justin Fong

    Play video

    Jeremy Epstein Sprinklr
    Jeremy Epstein

    Play video

    Drew Keller StoryGuide
    Drew Keller

    Play video

    Andrew Hokenson Best Buy
    Andrew Hokenson

    Play video

    Ryan Penagos MARVEL
    Ryan Penagos

    Play video

    Rocky Walls 12 Stars Media Production
    Rocky Walls

    Play video

    Paolo Tosolini Run Studios
    Paolo Tosolini

    Play video

    Beverly Jackson The Grammys
    Beverly Jackson

    Play video

    Diana Kowalksy REI
    Diana Kowalsky

    Play video

    Sean O’ Driscoll Ant’s Eye
    Sean O’ Driscoll

    Play video

    Kim Darnofall SAS
    Kim Darnofall

    Play video

     

Meet the industry thought-leaders who will show you best practices in employee communications, PR and social media:

Tobin Burgess Tobin Burgess works for Microsoft in the Mergers & Acquisitions group where he was responsible for co-leading the communication and change management efforts for Microsoft’s acquisition of Skype. Prior to Microsoft, Tobin worked in various leadership roles in Human Resource for over a decade at companies like IBM, Toyota, and Fidelity Investment. In his free time, he is the Co-Founder of Evergreen3, a small consulting firm dedicated to personal and organizational growth through presenting, coaching and consulting. He is also author of a book called The Personal Vision Workbook published in 2005 and sold at most major bookstores. Academically, Tobin earned a MBA from Syracuse University (NY), and a B.A. from Drake University (IA).
Libby Catalinich Libby Catalinich is the Director of Corporate Communications for REI (Recreational Equipment, Inc.), the nation's leading outdoor retailer. She oversees the teams that manage employee communications, issue management, executive communications, public relations, media relations and corporate events.
Kevin Dando Kevin Dando is PBS' Director of Digital Marketing and Communications and oversees the public broadcaster's social media initiatives and strategies for both its broadcast and online programming, including, for example, its Twitter and Facebook pages, which together have nearly 2.5 million followers, and are growing rapidly.
Kim Darnofall Kim Darnofall is an Internal Communications Project Manager at SAS, where she is responsible for the international news desk and serves as a communications consultant for the community relations department.?In her 17-year career at SAS, she has worked on a number of projects including the company's 35th anniversary and the Great Place to Work® submission.
Caitlin Duffy Caitlin Duffy is Managing Editor of MSW, Microsoft's employee portal that reaches more than 90,000 employees worldwide. Caitlin drives several key employee engagement initiatives including MSW's news programming and Employee Communications' internal micro blogging channel.
Jeremy Epstein Jeremy Epstein is the founder of Never Stop Marketing, which as Jeremy says, is "not just a company, but a mantra." As "Marketing Navigator for the Attention Economy," he helps clients turn their communities of "raving fans" into their best marketers. Jeremy spent almost six years at Microsoft building revenue-producing communities and writing one of Microsoft's most successful marketing blogs (over 110,000 views per month).
Justin Fong Justin Fong is the Vice President of Internal Communications at Teach For America, whose mission is to build the movement to eliminate educational inequity by enlisting the nation's most promising future leaders in the effort. He began his journey with Teach For America right out of college as a corps member, teaching middle school in the Harlem neighborhood of New York City.
Maggie Fox Maggie Fox is the founder and CEO of Social Media Group, one of the world's most highly respected independent agencies helping business navigate the socially engaged Web. A pioneer in its field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, RBC and 3M.
Lindsay Gabler Lindsay Gabler is the Social Media Specialist for The GRAMMYs (The Recording Academy) where she focuses on innovative ways to market and engage the GRAMMY community through social media by bringing all fans of music together. She previously worked at Universal Music Group where she created and managed UMG's social media initiatives.
Kristen Glundberg-Prossor Kristen Glundberg-Prossor is the Media/Public Relations Director for Planned Parenthood of the Great Northwest (PPGNW.) PPGNW provides a wide range of preventive health services to women and men—serving 95,000 clients at 28 health centers in three states: Washington, Alaska, and Idaho. Passionate about women's health care, Kristen began working at Planned Parenthood in 1995.
Kristin Graham Kristen Graham leads employee programs for Expedia, Inc.s companies, which have more than 70 points of sale in more than 40 countries. Her team oversees employee communication & events, philanthropy, learning & development, diversity, and engagement/branding initiatives. She has a master's degree in journalism from Northwestern University and an MBA from the University of Illinois at Chicago. You can find her online at kgraham@expedia.com and http://twitter.com/kristingraham.
Andrew Hokenson Andrew Hokenson has worked at Best Buy Co., Inc. since 2004 where he currently holds the (very descriptive) title of Best Buy Senior Specialist—Employee Communications. His role manages and moderates communication flow between employees using internal and socially driven networking applications.
Beverly Jackson Beverly Jackson is the Director of Marketing, Strategic Alliances and Social Media for The Recording Academy and the GRAMMY Awards, where she oversees integrated marketing programs for brand partners, the digital promotion of the iconic broadcast and incorporates social engagement with fans and artists into the experience.
Drew Keller Drew Keller is an award-winning television producer, editor, Web developer and educator. His production experience ranges from international documentaries to prime-time specials; community events to national advertising; multimedia and children's programming to home movies of his kids. Drew recently developed an internal media portal for Microsoft, and is the developer and host of StoryGuide.
Diana Kowalsky Diana Kowalsky is the Internal Communications Manager at REI. She started her internal communications career as a graphic designer and writer for Best Buy. After that, she spent six years working as a communication consultant for two consulting firms: Watson Wyatt and PartnerComm. Diana has worked with a wide variety of companies—Google, Virgin America, Cisco and Genentech to name a few.
Michael Litchfield Earlier in life, Michael Litchfield had aspired to be a Super Hero. Upon realization that the Super Hero pool was over-subscribed and that the pay grade was minimum wage, Michael re-aligned his goals in the pursuit of being an Evil Genius. However, this too did not work out (where Michael underperformed in both "Evil" and "Genius") and so after first becoming a Data Communications Engineer, and various other roles in technology and marketing, he eventually settled into the role of Creative Director.
Maia McDonald Maia McDonald is a freelance graphic designer, blogger and Pinterest consultant with over five years of experience in the e-commerce sector, working for brands such as Shopbop.com and Williams-Sonoma. As the third most followed person on Pinterest with more than 1.4 million followers, she now uses her expertise to help brands position themselves strategically on Pinterest and gain the most out of the platform.
Sean O'Driscoll Sean O'Driscoll is the CEO and co-founder of Ant's Eye View, a strategic management consulting firm that guides mid- to large-size companies in transforming their customers' experience and brand engagement by embedding the customer’s voice in the companies' social business.
Ryan Penagos Ryan Penagos is the Executive Editorial Director for Marvel Entertainment's Digital Media Group. With a background in journalism, he worked as an editor for the pop-culture magazine "Wizard" where he forged a relationship with Marvel Comics. In 2006, he was brought on to create an editorial voice and direction for Marvel.com that would support the brand's numerous lines of business as well as entertain, educate and inform the company's millions of fans.
Dux Raymond Sy Dux Raymond Sy, PMP Managing Partner, Innovative-e, Inc., was identified as among the top online influencers of the Microsoft SharePoint ecosystem. Dux has earned a reputation as being among the leading experts in leveraging technology to enhance project management. A certified Project Management Professional (PMP), he is currently a Managing Partner and the Chief Evangelist of Innovative-e, Inc.
Mark Schmitt As Senior Communications Manager - Employee Programs at Expedia, Inc, Mark Schmitt is responsible for all Benefits and Total Rewards communications for the company, along with leading the development of the employee intranet and HR video services. Prior to joining Expedia, Inc., Mark has held key communications positions with T-Mobile, Washington Mutual (WaMu), and Eddie Bauer. He has also worked with companies like PepsiCo and Starbucks as a communications consultant.
Mark Schumann Mark Schumann, past Chair of IABC, is the winner of 17 Gold Quill awards from the Association. He is the co-author of "Brand for Talent" and "Brand from the Inside" and blogs at www.acommunicatorsview.com.
Frank Shaw Frank X Shaw is the Corporate Vice President of Corporate Communications at Microsoft, overseeing the public relations efforts for Microsoft, including its headquarter business groups and WW subsidiaries. 
Thomas Smith Thomas Smith is Social Media Director at Disney Destinations, overseeing the U.S. teams that manage content and engagement for the popular Disney Parks Blog, the flagship Twitter accounts @DisneyParks, @WaltDisneyWorld and @Disneyland as well as content appearing daily on several of the company’s other highly-trafficked channels, including Facebook and YouTube.  
Paolo Tosolini Paolo Tosolini is Director of Digital and Emerging Media at Run Studios, a major video production agency in Seattle, WA. In this role, he consults with organizations looking to embrace social media, online video and mobility as parts of their internal communications and knowledge-sharing strategy. In his former job as New Media Business Manager at Microsoft, Paolo launched and managed the company internal YouTube platform, "Academy Mobile," which now hosts more than 35,000 employee-generated videos.
Rocky Walls Rocky Walls is CEO of 12 Stars Media Productions, a successful company he co-founded in 2007 at the beginning of the online video gold rush. His company provides video production, strategy and consultation to companies around the world including the world's largest container shipping company, a Fortune 500 pharmaceutical company, and the number one commercial real estate company in the U.S. He is a sought after speaker on video communications and he and his company have been featured in various publications, including an extensive research paper on internal video communications by the Intranet Benchmarking Forum, the world leader in intranet and portal benchmarking.
Gabe Zichermann Gabe Zichermann is the Chair of the Gamification Summit, where top thought-leaders in this burgeoning industry gather to share knowledge and insight. Gabe is also an author, highly rated public speaker and entrepreneur whose book, "Gamification by Design" (2011), looks at the technical and architectural considerations for designing engagement using games concepts.