The 4th Annual Health Care Social Media Summit

The 4th Annual Health Care Social Media Summit

Broadcast Oct. 16-18, 2012
Mayo Clinic
Rochester, MN
Price: $1195
Member Price: $945
  • Determine the best social media tools for hospital communicators, doctors and nurses
  • See why patients use social media now, more than ever
  • Hear case studies about e-health and the mobile movement
  • Find out how to deal with a hospital crisis, with the power of social media

Presented by Ragan Communications: An event hosted by Mayo Clinic Center for Social Media

Product Code: XD2CH0MN
Ragan Insider Members. Remember to login to secure your member price.
  • Keynotes with:
    Lee Aase Mayo Clinic Center for Social Media
    Lee Aase
    Dr. Farris Timimi Mayo Clinic
    Dr. Farris Timimi
    Dr. Natasha Burgert
    Dr. Natasha Burgert
    Sessions with:
    Dr. Jeff Benabio American Academy of Dermatology
    Dr. Jeff Benabio
    Shawn Bishop Mayo Clinic
    Shawn Bishop
    Chris Boyer Inova Health System
    Chris Boyer
    Dan Buck SSM Cardinal Glennon Children’s Medical Center
    Dan Buck
    Dr. Sharonne N. Hayes Women's Heart Clinic at Mayo Clinic
    Dr. Sharonne N. Hayes
    Dr. Ivor Horn Children's National Medical Center
    Dr. Ivor Horn
    Ashley Howland Baylor Health Care System
    Ashley Howland
    Brycie Jones Oregon Health & Science University (OHSU)
    Brycie Jones
    Libby Manship Indiana University Health
    Libby Manship
    Alexis Nahama VCA Animal Hospitals
    Alexis Nahama
    Laura Perry UCLA School of Nursing
    Laura Perry
    Dr. Chris Porter OnSurg
    Dr. Chris Porter
    Grace Rodney The Children's Medical Center of Dayton
    Grace Rodney
    Michael Schwartzberg Greater Baltimore Medical Center
    Michael Schwartzberg
    Maggie Silver Centers for Disease Control and Prevention
    Maggie Silver
    Iana Simeonov University of California San Francisco (UCSF)
    Iana Simeonov
    Deb Song Rush University Medical Center
    Deborah Song
    Dr. Bryan Vartabedian Baylor College of Medicine & Texas Children’s Hospital
    Dr. Bryan Vartabedian


Lee Aase Lee Aase is Director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, which builds on Mayo Clinic's leadership among health care providers in adopting social media tools. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. Mayo Clinic is a pioneer in hospital blogging, and last year launched an online community for patients at and a heart health awareness campaign.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.
Kia Beickert Kia Beickert, a Child Life Specialist at NorthShore University Health System in Evanston, Illinois, is a certified professional with expertise in helping children and their families cope with their hospitalization by providing non-medical preparation and support for children undergoing tests, surgeries and other medical procedures. As an integral member of NorthShore University's care team, Beickert uses technology to improve treatment and rehabilitation for its pediatric population.
Jeff Benabio Dr. Jeff Benabio is board certified in dermatology and is a fellow of the American Academy of Dermatology. He is the Physician Director of Innovation and Social Media at Kaiser Permanete San Diego and Volunteer Clinical Assistant Professor at the University of California San Diego. A member of multiple professional organizations including the American Academy of Dermatology and the American Telemedicine Association, he is also is a board member at Skin and Allergy News and serves on the advisory board for Dermatology World.
Shawn Bishop Shawn Bishop has more than 20 years of experience in IT at Mayo Clinic, holding various positions before joining the Mayo Clinic Center for Social Media. He graduated from Concordia University, with a communications degree.
Chris Boyer Chris Boyer is the Director of Digital Communications and Marketing for Inova Health System, a six-hospital nonprofit health system serving the Northern Virginia and Washington, D.C. metro area. He is a nationally recognized thought-leader in health care online marketing, and enjoys helping organizations see the dollars and cents value of social media. He's opinionated, passionate and can do the Charleston.
Dan Buck Dan Buck serves as the executive director of Cardinal Glennon Children's Foundation at SSM Cardinal Glennon Children's Medical Center. Each year, the Foundation raises more than $11 million to help assist more than 200,000 children needing specialized pediatric care. SSM Cardinal Glennon Children's Medical Center is recognized as one of the top Catholic pediatric medical centers in the nation.
Dr. Natasha Burgert Dr. Natasha Burgert is a board certified pediatrician who sees patient families full-time, and also serves as the Social Media Community Manager for her private practice group. She often discusses parenting and child health on her blog, She has a passion for educating families in order to encourage good heath choices for her Kansas City community. Her energy is fueled by her husband and two young children.
Steven Dean Steven Dean is the administrative director of telemedicine operations for the Inova Health System. The Inova telemedicine program provides telemedicine services for the six hospital system in the Northern Virginia region. Dean holds a B.S. in Marketing from George Mason University and is a current Masters in Health Informatics candidate from George Mason University. His expertise is technical administration of telemedicine and mobile services.
Rose Fogarty Rose Fogarty serves as the Communications Manager for Cardinal Glennon Children's Foundation at SSM Cardinal Glennon Children's Medical Center. Fogarty oversees all marketing and media communications of the Foundation including public relations, direct mail, print, radio, TV, digital and outdoor advertising as well as social media and website communication. She oversees the production of all television and radio public service announcements for all fundraising initiatives of the Foundation.
Valita Fredland Valita Fredland is the associate general counsel and chief privacy officer at Indiana University Health. A native of Indianapolis, Fredland earned her undergraduate degree in economics at Mount Holyoke College in South Hadley, Mass., her law degree at Cornell University in Ithaca, New York, and a master’s degree in clinical bio-medical ethics at the University of Virginia in Charlottesville, Va. She was admitted to the New York bar in 1993 and to the Indiana bar in 1994. In 2005, she became certified as an information privacy professional by the International Association of Privacy Professionals. Fredland’s career in health care services includes serving as a protocol coordinator in the Office of Bioethics at the National Institutes of Health in Maryland, senior policy analyst at the Indiana State Department of Health, and director of legal services for Wishard Health Services in Indiana. She's also an adjunct faculty for the Indiana University Robert H. McKinney School of Law, teaching health law and bioethics.
Karrie Fursa Karrie Fursa is a Research Protocol Specialist for the Cancer Prevention Network (CPN) which was founded in 2003 through the National Cancer Institute, Division of Cancer Prevention. The mission of CPN is to organize, promote, and conduct cancer prevention research through a coordinated multidisciplinary network of investigators and study personnel throughout the United States, Canada, Puerto Rico, and the United Kingdom. In August of 2012, CPN implemented the use of social media as a recruitment tool for a multi-center Barrette’s esophagus chemoprevention trial.
Vince Golla Vince Golla is Digital Media and Syndication Director at Kaiser Permanente, which serves 9 million members in nine states and the District of Columbia. He leads efforts to promote and protect Kaiser Permanente in the digital space, with work ranging from informing and creating communications strategies involving social media to managing Kaiser Permanente's national social media channels. His background includes more than 17 years' experience as a daily newspaper reporter and editor, and internal and external communications management roles in the enterprise software and health care industries.
Marta Hill Gray Marta Hill Gray is a marketing executive with more than 25 years of experience in advertising, sponsorship, media, strategic planning and sales. She has worked internationally in Hong Kong and Bangkok for one of the premier media companies in Asia and was the vice president of corporate sponsorship and online media sales at Sesame Workshop, the creators of Sesame Street. She now brings her expertise to EmpowHER where she works with a wide variety of health care clients looking to bring their informative messages to women in a trusted environment.
Thurston Hatcher Thurston Hatcher is Web Managing Editor and Social Media Manager for Rush University Medical Center. A graduate of Davidson College and Northwestern's Medill School of Journalism, he worked previously at Orbitz, and the Charleston (S.C.) Post and Courier newspaper.
Sharonne Hayes Dr. Sharonne N. Hayes is an Associate Professor of Internal Medicine and Cardiovascular Diseases and founded and has an active clinical practice in the Women's Heart Clinic at Mayo Clinic in Rochester, MN. Dr. Hayes was appointed as Mayo Clinic’s first Director of Diversity and Inclusion in 2010. Her research interests focus on cardiovascular conditions in women, in particular, spontaneous coronary artery dissection (SCAD), sex and gender differences, social media in research, and health disparities in cardiology. Her SCAD research was initiated by patient advocates and is sustained by incredibly committed e-patients and social media.
Debbie Hepburn Debbie Hepburn is a marketing consultant with more than 25 years of experience in marketing communications, advertising, strategic planning and design development for a range of clients including Proctor & Gamble, RJR Nabisco, NorthShore University Health Systems, Methodist Medical Center and Adams Street Partners. Her passion for helping others through patient advocacy has awarded her several board positions including Skin of Steel, a not-for-profit patient advocacy organization devoted to Melanoma Research and Awareness. In addition to serving on the executive board for Skin of Steel, she works side-by-side with the founder, Susan Steel, as a patient advocate and in every aspect of the concept and development, event planning and social media marketing of the organization.
Dan Hinmon Dan Hinmon is principal at Hive Strategies, a firm devoted to helping hospitals engage patients through social media, and Director of Marketing at Willamette Valley Medical Center. For 25 years, Hinmon has helped market hospitals, physician groups and health plans. His passion today is using social media to survive (and thrive) under health care reform. He is a member of the Social Media Health Network and a contributor to Ragan's Health Care Communication News website.
Karen Hirsch Karen Hirsch is a former health care planner. She is now a board member for rare disease foundations, Skin of Steel and Vasculitis Foundation.
Melissa Hogan Melissa Hogan is a lawyer, author, speaker and advocate for rare disease families. She created, an internationally-followed website that seeks to compile this information, raise awareness, and update on her son Case’s participation in the first intrathecal clinical trial for MPS II, a rare lysosomal storage disorder. In addition to the website, she also uses other social media strategies such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn. She is the author of the e-book Calmer: Medical Events with Cognitively Impaired Children, which shares strategies for preventing medical trauma in children with chronic medical conditions.
Frank Hoke Frank Hoke oversees the communications department at Fox Chase Cancer Center, which incorporates the major tactical areas of internal communications, media relations, community relations, social media, Web communications, publications and public events. He also manages crisis communications and CEO visibility, and the department provides support for the Center's marketing, fundraising, government relations, human resources and technology transfer groups.
Shel Holtz Shel Holtz is principal of Holtz Communication + Technology, which advises companies on their digital and traditional communication strategies. He is a seven-time winner of IABC's international Gold Quill award. The author of six communication-themed books, Holtz also is a long-time blogger and pioneer podcaster. You can find him at
Ivor Horn Dr. Ivor Horn is an Associate Professor of Pediatrics at Children's National Medical Center in Washington, D.C. She is an NIH-funded researcher in health care communication and child health disparities. She has made multiple appearances as medical expert on The Today Show, Good Morning America and several local media outlets. She is a contributing author at and tweets @drivorhorn. She is passionate about the use of social media as a mechanism to provide health information to underserved populations.
Ashley Howland Ashley Howland is the Social Media Manager for Baylor Health Care System, a network of 300 health care access points including acute care hospitals, surgery centers and clinics in Dallas, Texas. She has been a member of the marketing and public relations department for seven years. In 2009, she built a robust social media program from the ground up and now oversees the strategy and content for Baylor's primary social media networks. Additionally, she serves as the organization's online spokesperson and as the editor of Baylor's "Sammons Says" blog, which covers cancer prevention, treatment and research. In 2010, she helped lead an internal cross-departmental effort to unblock access to social media websites within her organization.
Brycie Jones Brycie Jones is the Social Media Manager for Oregon Health & Science University (OHSU), where she oversees the academic medical center's institutional social media strategy. She also helps develop OHSU social media users in each of the institution's three missions: health care, research and education. She previously held roles in internal communications and media relations at OHSU.
Patti Koblewski Patti Koblewski is pain ambassador for Arizona Pain Specialists and patient advocate and educator for Boost Medical. After 14 years in retail operations, customer service and as an administrative assistant, she now focuses her efforts on helping others learn how to successfully manage their pain and live their life. With a Master's Degree in Clinical Psychology, she helped establish and continues to co-facilitate a chronic pain support group and is in the process of developing a patient enrichment program, which includes a comprehensive guide for patients (Chronic Pain GPS: Navigating Your Way Through the World of Pain). This will help take them through their journey to becoming empowered individuals, in control of their lives.
Brian_Loew Brian Loew created Inspire in 2005 with the goal of accelerating clinical trial recruitment through the use of safe, trusted online social networks, organized by medical condition, for patients and their caregivers. He believes that patient contributions to medical progress have been historically underappreciated, and great progress in medical research will result from involving patients and fully valuing their contributions.
Libby Manship Libby Manship is the Director of eHealth for Indiana University Health. Since the organization's rebranding in 2011, the eHealth team has developed its first social media strategy, launched new (and closed) several social media channels, and implemented a variety of tactics through social media channels. The organization has also adopted a new social media policy and updated communications internally about social media, making access more open and understandable for its 25,000 employees.
Sona Mehring Sona Mehring is the founder and CEO of CaringBridge, a nonprofit that provides personal websites that connect people experiencing a health challenge to their family and friends. She created the first CaringBridge website in 1997, during a friend's high–risk pregnancy. With extensive experience in the information technology industry, Mehring's vision was to build upon that formative and deeply personal experience—combining the capabilities of technology with the personal needs of people facing a health challenge.
Lindsey Miller Lindsey Miller is a journalist-turned-urban planning graduate student. She graduated from UCSB in 2007 with a degree in English and wrote for several publications in print and online in Chicago (including a staff writer position at She returned to California in 2010 to pursue her master's in urban planning and transportation from UCLA. Shortly after moving she was diagnosed with pancreatic neuroendocrine cancer. She blogs about her cancer experience at and about transportation planning at LA Streetsblog.
Ann Mueller Ann Tracy Mueller is the co-editor for Health Care Communication News. One of the favorite parts of her job is posting to the site’s Pinterest page. She draws upon experience gained from more than thirty years in customer service, a dozen years in communication and an award-winning Abraham Lincoln Bicentennial social media campaign to show health care communicators how social media helps people connect and share important information.
Alexis Nahama Dr. Alexis Nahama is currently Vice President of Marketing for VCA Animal Hospitals, a public company that owns and operates about 580 veterinary hospitals across the United States and Canada. He is a 1995 graduate from the Maisons-Alfort Veterinary School in Paris, France. His broad career experience includes pharmaceutical research and development, as well as 15 years marketing global animal health products and services. His current focus is to improve the quality of the veterinary care experience delivered by the hospitals, maximizing client satisfaction, value, and consequently increasing both revenue and profitability for the operation.
Troy Neumann Troy Neumann is the chief software architect for mobile app development at Mayo Clinic. Troy has more than 17 years of experience in Information Technology, envisioning, developing and optimizing next-generation software solutions. He is an expert in mobile app development for iOS and helped design Mayo Clinic's mobile strategy.
Laura Perry Laura Perry serves as the Director of Communications for the UCLA School of Nursing. She has extensive experience developing and implementing strategic, integrated communications to reach internal and external audiences in support of the overall goals of an organization. Prior to her tenure at UCLA, Perry served as Director of Communications for Health Net, Director of Public Relations for HealthNow New York and Chair of PRSA Health Academy.
Chris Porter Dr. Chris Porter is a general surgeon who has worked in rural, private practice, public health and academic settings, as well as in the developing world. Inspired by surgery residents and by colleagues abroad, he started OnSurg—the general surgeons world network. Through OnSurg, he hopes to bring resources and connectivity to the world's surgeons, improving care for patients everywhere.
Glenn Prives Glenn Prives is an associate lawyer practicing general corporate law, including the formation and structure of business entities, negotiating and drafting contracts and commercial real estate leases, stock and asset acquisitions, and general corporate counseling, with a particular emphasis on the needs of health care entities and professionals. He also advises health care clients on a range of regulatory issues including Stark, the Anti-Kickback Statute, fraud and abuse regulations, HIPAA, reimbursement and licensing.
Mark Ragan Mark Ragan is the CEO of Ragan Communications in Chicago. He arrived at Ragan after working for 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan's landslide victory over Jimmy Carter in 1980. Today, Mark is back in the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor in chief for and
Grace Rodney Grace Rodney began working at The Children's Medical Center of Dayton as the Marketing Communications Specialist in May 2011. Rodney has both her B.A. and M.A. from The University of Dayton in communications, with a focus on public relations and research on social media. At Dayton Children's, Rodney focuses on marketing to moms through the Web and social media. Rodney manages the Dayton Children's Facebook, Twitter, YouTube and blog. She began the Dayton Children's Pinterest page in January 2012 and continues to look for new ways to reach moms through social media.
Michael Schwartzberg Michael Schwartzberg is the Media Relations Manager with Greater Baltimore Medical Center, a 281-bed acute care community hospital in suburban Baltimore, Md. A veteran of 18 years in the communications field, he has also worked for public relations agencies, a national health-industry nonprofit handling legislative media, and as a weekly and daily newspaper reporter. At GBMC, Schwartzberg is a media staff of one, serving as the primary media contact. In addition to the traditional media relations role, in the social media world, Schwartzberg is responsible for maintaining the hospital's Twitter feed, which he launched in May 2008, assisting with its Facebook page, and working with the hospital's President/CEO on his blog, "A Healthy Dialogue."
Randy Schwarz Randy Schwarz is a consultant for Mayo Clinic Center for Social Media. Randy has held various roles at Mayo over the last 14 years. Most recently Randy established and managed social media for Mayo Clinic Human Resources.
Maggie Silver Maggie Silver is a Health Communication Specialist for the Centers for Disease Control and Prevention, where she conducts media relations, public health messaging for external audiences, and internal communications. She is a founding member of the Zombie Task Force and won two PR Platinum News Awards for the team's work on the CDC's zombie apocalypse campaign. She wrote Zombie Pandemic and is manager of the CDC's top blog, "Public Health Matters," and social media lead for the center.
Iana Simeonov Iana Simeonov is part of the mHealth team at the University of California San Francisco (UCSF) and responsible for insights, innovation and strategy around mobile and wireless technology. She acts as an innovation consultant across the UCSF professional schools, collaborating with investigators on creative applications of technology for health research and practice. Simeonov also directs consumer marketing and communications for the California Poison Control System, UCSF School of Pharmacy and is a principal investigator/project director at the Public Health Institute, a global public health organization.
Martha Simmons Martha Simmons, M.D., Ph.D., is a Clinical Content Manager for personalized health care programs at the Palo Alto Medical Foundation's Druker Center for Health Systems Innovation. As an Assistant Clinical Professor at the University of California San Francisco (UCSF), Simmons developed new interactive online content for the medical school curriculum. She has also worked in medical communications and has taught classes in emotional and physical wellness through the Institute for Health Solutions.
Deb Song Deborah Song is the Associate Director of Media Relations at Rush University Medical Center in Chicago. She manages the social media efforts for the media relations department at Rush and is a member of the social media team. Prior to her role at Rush, she was the Manager of Media Relations, Communications and Government Relations at Advocate Christ Medical Center and a Media Relations Associate at Northwestern Memorial. She graduated from DePaul University in Chicago.
Cheryl Thomas Cheryl Thomas is the Research Subject Advocate for all Mayo Clinic sites. Her primary role is to serve as someone independent of the study team with whom research participants can share concerns, complaints, and ideas for improving research. She also represents the research participant perspective on multiple committees and workgroups across the institution, with the goal of promoting ethical conduct of human research and respect for participant rights. She is a board-certified genetic counselor.
Farris Timimi Dr. Farris Timimi is an Assistant Professor of Medicine at Mayo Clinic College of Medicine and a consultant in cardiovascular diseases and internal medicine at Mayo Clinic. He serves as Medical Director for the Mayo Clinic Center for Social Media. He also serves as the Director of the cardiology education clinic; as Cardiology Physician Education Coordinator for the internal medicine residency and as the Program Director for the advanced heart failure and transplant fellowship program. In addition, Dr. Timimi is the Physician Lead for the division of cardiovascular disease One Voice initiative, as well as the Institutional Lead for patient-family advisory councils.
William Tremaine MD William Tremaine, MD is a gastroenterologist and Director of the Mayo Clinic Office of Human Research Protection, which oversees the Mayo Clinic IRB. He is the Maxine and Jack Zarrow Professor of Gastroenterology. His research interests are in inflammatory bowel disease (IBD), and ethical issues concerning research.
Dr. Bryan Vartabedian Dr. Bryan Vartabedian an Assistant Professor of Pediatrics at Baylor College of Medicine in Houston and Attending Physician at Texas Children's Hospital, America's largest children's hospital. He is a graduate of the University of Massachusetts Medical School and completed his residency in pediatrics and fellowship in gastroenterology and nutrition at Texas Children's Hospital/Baylor College of Medicine.
Joanna Woerner As a web and social media analyst with Indiana University Health, Joanna Woerner constantly strives to find new ways to connect patients and physicians. Through social networking and meaningful online experiences, Joanna helps insert expert voices in the virtual spaces where patients seek health care information. She has been communicating science and health care issues for eight years and is a graduate of the Miami University Technical and Scientific Communication Master's Program.