Best Practices in Public Relations Conference

Best Practices in Public Relations Conference

Broadcast November 30–December 1, 2011
Price: $1195
Member Price: $945
  • Use Twitter, LinkedIn and Facebook to build relationships with the media, win new clients and increase ROI
  • Integrate traditional and digital media to get your message across and create conversations among stakeholders
  • How to manage a crisis in the social media and old media worlds (Hint: News cycles are dead)
  • Write every major PR document—including social media news releases—easily and effectively—and how to do it in just minutes

PR Daily and present the most practical, real-world conference of the year for PR, social media and marketing professionals

PLUS: Special keynote session by PR Daily Publisher Mark Ragan: How to practice brand journalism and create your own loyal audience of readers—and integrate your messages throughout the traditional and new media worlds. This presentation will include real examples from Cisco, Intel, Southwest Airlines, Mayo Clinic, The Coca-Cola Company and much more.

Product Code: XD-124
Ragan Insider Members. Remember to login to secure your member price.
Christopher Barger Christopher Barger (@cbarger) is Senior Vice President of Global Programs at Voce Connect, helping clients around the world develop and execute social media strategies.

Christopher arrived at Voce in April 2011 after nearly seven years of leading social media programs at Fortune 50 companies, and nearly a decade and a half of building corporate communications strategies.

Previously, Christopher was director of global social media at General Motors from 2007-2011, leading a wide variety of initiatives ranging from content development and community management for the Fast Lane blog and other GM properties, to internal online training, governance and crisis communications and offline advocacy efforts.

His work to repair GM's reputation in the social web earned him PR News' "Social Media Leader of the Year" award in 2010. Christopher also managed social media initiatives and corporate communications for IBM.

Christopher is the author of the forthcoming book The Social Media Strategist (McGraw Hill, fall 2011), and is a contributor to Forbes' CMO Network through his blog, "The Social Media Report."  He and his family are proud to call the Detroit area home.
Chris Boyer In his role as Director of Digital Marketing & Communications at Inova Health System, Chris Boyer develops strategic marketing and business development initiatives that use the power of social media and transactional Web to engage the diverse population that is the target market of Inova, a six-hospital nonprofit health system serving the Northern Virginia and Washington, DC metro area.

Since starting with Inova in April 2010, Chris has pioneered measurable, integrated promotion of health services through traditional marketing, online search, SEO and social-media optimization. He also expanded low-cost, high-return branding efforts and used targeted online strategies to attract and retain patients.

In summer 2010, Chris led the successful rollout of an Emergency Room Wait Times app for iPhone, as well as an online interactive fitness program called "Fit for 50" with former Redskins star Darrell Green.
Shonali Burke Shonali Burke is principal of Shonali Burke Consulting, an "agency of one" in Washington, D.C., where she turns communication conundrums into community cool. She was named to PRWeek's first top "40 Under 40" list of public relations pros in 2007. Considered one of 25 women that rock social media, she is an adjunct faculty member at Johns Hopkins University's M.A. in Communication program, where she teaches a course on non-profit communication in the digital age. She also edits Network Solutions' Women Grow Business blog community for women entrepreneurs. Shonali is past president of IABC/DC Metro, publishes her own blog at Waxing UnLyrical and tweets as @shonali.
Carlos Dominguez Carlos Dominguez (@carlosdominquez) is a technology evangelist and self proclaimed "tech nowist"—describing that as someone who embraces change, understands what technology is available today, and ultimately leverages it. He gives humorous, highly-animated presentations to audiences worldwide, inspiring others to become their own "tech nowists." A 19-year veteran of Cisco, he speaks about how technology is changing how we communicate, collaborate, and especially how we work.
Shel Holtz Shel Holtz, ABC, (@shelholtz) is principal of Holtz Communication + Technology, consulting with organizations on content and communication strategies. He has written or co-written six communication books, and is a regular speaker on social media and other communication topics. Shel is co-host of the first and longest-running PR podcast, For Immediate Release. He is an IABC Fellow and a founding fellow of the Society for New Communication Research. Follow his blog.
Michael Long Michael Long teaches graduate courses in PR writing and speechwriting at Georgetown University. He has written for dozens of high-profile professionals including candidates for office, cabinet members and Fortune 100 CEOs. He has also contributed to Saturday Night Live and has been called a "poet" by actor and author Ben Stein.
Mike McDougal Mike McDougall, APR, (@MikeMcDoug) is managing partner with McDougall Travers Collins. He is a former global communications senior executive with Eastman Kodak Company and Bausch & Lomb Incorporated.
Mark Ragan Mark Ragan (@MarkRaganCEO) is the CEO of Ragan Communications in Chicago. He arrived at Ragan after working for 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan's landslide victory over Jimmy Carter in 1980. Today, Mark is back into the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor in chief for the daily news site.
James Rogers James Rogers is currently Director of Public Relations for Kaiser Permanente. Previously, he led advertising and cause related marketing projects in Washington for the American Cancer Society, managed media relations at National Rehabilitation Hospital and built an international corporate communications office for one of the largest religious orders in the Roman Catholic Church, the Jesuits.
Brooks Thomas Brooks Thomas (@brooksethomas) is a refugee from the news industry working in Southwest Airlines. He graduated from SMU in broadcast journalism. After graduation, he set sail for the sandy beaches of…Waco, Texas. Brooks cut his teeth producing and occasionally reporting the news. After a year, he moved to Dallas. Brooks called FOX 4 News home for nearly three years, where he built the station's social media presence. He discovered that social media was pretty fun, so he chose a full-time job at Southwest. At Southwest, Brooks manages the Company's award-winning blog, Nuts About Southwest. His mission for Southwest's blog is to embrace brand journalism, and tell Southwest's stories in an interesting and timely manner.
Ray Walker Ray Walker has been a journalist for 38 years, the last 12 as op-ed editor for what is now McClatchy-Tribune News Service in Washington. At MCT, where he edits columns by nationally known columnists Leonard Pitts Jr., Doyle McManus and Trudy Rubin, among many others, he also oversees the daily MCT Forum in which non-newspaper contributors are invited to comment on major issues of national interest. Ray has edited four non-fiction books, teaches op-ed writing at The Heritage Foundation, and assists in a speechwriting class at George Washington University.
Gayle Weiswasser Gayle Weiswasser is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media strategy, networks and corporate initiatives. She manages the networks' Facebook and Twitter strategies, as well as social media outreach, partnerships with social TV services, and social media monitoring. She also handles PR for the company's digital group.

Before Discovery, Gayle worked at the Arlington-based crisis communications firm TMG Strategies, where she advised Fortune 500 companies on using social media in crises. She has a law degree from Harvard Law School, and formerly practiced both intellectual property and transactional law in Washington, DC and San Francisco.
Vyque White Vyqué White is the Director of New Media of the USO (United Service Organization), a private, non-profit dedicated to lifting the spirits of America's service members by providing a touch of home in centers at airports and military bases. The USO puts on shows and other innovative programs. She develops the organization's social media strategy and initiatives and coordinates communications for the USO's 150+ centers worldwide. In support of the White House, she manages the social media strategy of the Joining Forces campaign, as well as vetting the thousands of messages of thanks submitted through and the USO's own site.

Previously she served as the Interactive Marketing Manager at Sallie Mae, where she built their social marketing department from scratch, creating an engagement strategy spanning all major social media platforms, including a scholarship search Facebook App and customer service account on Twitter.
  Kathy Wolfe is a reporter for Congressional Quarterly—Roll Call Group. As a part of the Economist Group, CQ provides "the record" on Congressional voting and has an extensive footprint on Capitol Hill in terms of reporting staff.