Communicators may look at gamification and say,
“This is terrific! But it’s someone else’s job.”
Big mistake! The truth is:
- Gamification is not sales and marketing’s job.
- It’s not customer service’s job.
- It’s not corporate training and learning’s job.
Gamification is YOUR job. It’s the communicator’s job NOW. It will be a much bigger part of your job sooner than you think. It’s your job to be the first to read about hot communications trends and decide whether to adopt them. Otherwise, you’ll find your company falling behind and yourself jobless.
Consider these facts:
- 50%+ of organizations that manage innovation processes have gamified one or more of those processes. And you’d better be on top of innovation stories for your company!
- Gamification for customer retention is already as important as social media.
- More than 70% of the Global 2000 organizations have at least one gamified app
- Millennials are the largest demographic in the workforce. Gaming for them is second nature.
- Forrester CEO George Clooney thinks gamification is the next major user interface.
- 55% of employees want to work for a company that gamifies increased productivity.
- 68% of CEOs and execs play online games for an average of 20 minutes a day.
Shel Holtz has completely reworked and updated his classic 2012 interactive course on gamification. He’s added more new examples of great gamification in employee communications, more reasons for your bosses to OK adding gamification to communications, more tricks and stratagems for you to gamify stories and features that employees read and heed—it’s all here.
One of the most common complaints Shel hears from communicators is that employees just don’t read their stuff—not in emails, not on the intranet. Gamification can help fix this:
- Four story-viewing behaviors of your readers you can gamify with terrific effect
- Why gamification lends itself well to storytelling
- Why gamification can be used to tell a story as well as or better than narrative
- How the game “Spent” conveys powerfully how it feels to survive on a low income in the U. S.
- How “active document” links pull readers irresistibly farther into your story when you add “points” for your reader to earn by going deeper
- How Ford Motor Co. gamified the story about the features of its Escape model using Ford’s prime-time TV series, “Escape Routes”
Shel show you exactly what gamification element is best at rewarding particular changes in employee behavior and work traits:
- The six gamification reward elements that communicators find most useful
- When to gamify your stories, and when NOT to gamify
- Five desirable employee behavior traits that gamification appeals strongly to
- Seven situations in which gamification might make sense for employee editors
- The 6 perfect comebacks to overcome the 6 biggest executive objections to gamification
Why you should learn to gamify your content, internal and external, NOW:
- Gamified stories appeal powerfully to employees who don’t read printed stories
- Gamifying a shared story on social media increases its interest and power—and its reach
- The 5 difficult communication jobs gamification does better