WEBCAST ON DEMAND
Content marketing: Become your own media outlet
Member Price: $295
Did you hear about the hospital chain that caught CNN's interest by its own nurse's visits to a violence-plagued Chicago neighborhood? Or the juicer manufacturer whose full-length documentary caused a run on their product?
Boost your own organization by adopting the approach of journalists and TV producers. In this three-for-one session, hear how to gain value by producing stories, blogs, videos and other content your customers will devour.
- How to become a media outlet, rather than begging journalists for coverage
- How to use the new social media editor as a bridge between organizational content and influencers throughout the Web 2.0 world
- The importance of tone, concision, consistency, and storytelling to a content brand
- How to think like a TV producer
- How to create a news desk to assign, edit, post, and maintain the content on your site