Engaging Infographics Virtual Summit
On-demand Recording

Engaging Infographics Virtual Summit

Price: $445
Member Price: $345

This three-session webinar workshop features how-to training with infographics and data visualization experts Karl Gude, Randy Krum and Laura King-Homan.

That’s because they’re liked and shared on social media 3X more than any other content type and can dramatically increase your content marketing profits.

Top reasons to watch this virtual summit:


  • You’ll hear from the nation’s leading infographics experts
  • You’re guaranteed hands-on, how-to instruction and techniques you can use immediately
  • You’ll attend this immersive summit without leaving work or your desk!
Product Code: Z17VC01
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Infographics are still hot—and getting hotter. That’s because they’re easy to grasp. They show thought leadership. And they can attract viral audiences. In fact, they’re now so popular that everybody’s doing them—and doing them badly.

Good news: You can create fun, informative visuals that stand out from the clutter. Join this three-session summit to learn the latest methods, tools and tricks guaranteed to help you plan, produce and publish infographics that earn attention, results and ROI.

AGENDA

Session 1 – Infographics Planning & Production

Unlock your creativity: Produce inspired infographics that engage and educate

This is where it all starts. Learn how to plan and produce data visualizations that beat the content glut. This practical session with infographics guru Karl Gude will give you tools and techniques for planning and designing more effective infographics—as well as inspiring creative ideas to help you think differently so your visual message can rise above the clutter.

In this session, you’ll learn:

  • How to plan a visual project with maximum creativity
  • How to find a story in data and where to find that data
  • How to structure a compelling narrative out of your data
  • Major design considerations when building infographics
  • The best free visual tools to display your story effectively
  • Surprising lessons of an award-winning, widely distributed infographic
  • And more …

Karl Gude is the director of the Media Sandbox in the College of Communications at Michigan State University, and the former director of information graphics at Newsweek and the AP. @karlgude

 

Session 2 – Infographics Publishing & Promotion

Cool infographics: Take your visualizations to the next level on social media and beyond

Planning and designing great infographics is just half the battle. Next, you must publish, promote and share your infographics on your website, social media, blogs and mainstream media. This session will show you how to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers and give you new ways to track and prove ROI for your infographics.

In this session, you’ll learn:

  • Critical design decisions that impact an infographic’s success
  • What’s next: The key steps to publish and promote your infographics
  • SEO secrets: How to optimize infographics for search
  • Why—and how—to build an infographic landing page
  • Tips to amplify infographic reach on social media
  • How to tap influencers to share your infographics
  • How infographics can ignite internal communications
  • Measurement tips: How to show ROI for your infographics
  • And more …

Randy Krum is author of “Cool Infographics: Effective Communication with Data Visualization and Design” and an instructor of Data Visualization and Infographics Design at Southern Methodist University.  @rtkrum

 

Session 3 – Infographics Next Practices & ROI

Think like a newsroom: Transform teams and content with visuals

This is where you’ll tie it all together—and see the principles you’ve learned applied to a real-world PR program. You’ll hear how the Omaha Public Power District transformed its content marketing with infographics and increased web traffic tenfold—so you can do the same. You’ll also discover how to take infographics to next level by transforming boring spreadsheets, data and measurements into “sexy” visuals.

You’ll learn how to:

  • Add visuals to your content plan with a newsroom mentality
  • Develop infographics guidelines as an extension of your brand
  • Employ advanced graphic design principles used in today’s newsrooms to make infographics far more visually appealing
  • Measure the success and ROI of your infographics
  • Borrow brilliant ideas: Examples and lessons of stellar infographics
  • Share infographics across top social media channels
  • And more …

Laura King-Homan is a communication specialist at Omaha Public Power District. @OPPDcares