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  • Meet Mark and Jim:
    Mark RaganMark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.
    Jim YliselaJim Ylisela is an award-winning veteran Chicago journalist and former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. Jim designed and organized newsrooms for many organizations, including Northwestern University's Medill graduate School of Journalism, where he served as faculty member and co-director of the Medill News Service from 1988 to 2001.
    See what past attendees have to say about this workshop:

    Came away with a better understanding of "brand journalism" and how it effects the work I do. Took away some good tips.

    Liked the small size; stimulating content that had me immediately applying it to how to be more effective. Great takeaways.

    Jim was very engaging and had excellent examples of real life brand journalism. I love seeing the principles in action and he did very well.

    Mark is dynamic and enthusiastic, and it's contagious.