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  • Keynotes with:
    Molly McKenna JandrainMolly McKenna Jandrain is Director of Public Relations for McDonald's USA
    Luke PetersonLuke Peterson is Director of Analytics Products for Burson-Marsteller
    Breakout sessions with:
    Kristina LarsonAARP 
    Jenn Lee Reeves
    Social media reporting made simple
    Debbie O'Brien Informatica
    Debbie O'Brien
    How to measure social media influencers
    Kevin DandoPBS 
    Kevin Dando
    What's on the horizon: New trends and measurement best practices for 2014
    Ashley Callahan The Coca-Cola Company
    Ashley Callahan
    Crafting content that cuts through the noise: Why Coca-Cola embraced the role of storyteller and made content king
    Amy Calhoun Stanton Communications
    Amy Calhoun
    Metrics that matter: Creating a social media measurement strategy for high-impact results
    Mike McDougallMcDougall Communications 
    Mike McDougall
    What's on the horizon: New trends and measurement best practices for 2014
    Danielle Brigida National Wildlife Federation
    Danielle Brigida
    Social media reporting made simple
    Margot Sinclair Savell Hill+Knowlton
    Margot Sinclair Savell
    How to measure social media influencers