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  • Speakers include:
    Adam SingerGOOGLE 
    Adam Singer
    Social that adds up: Performance and measurement
    Justin Fong TEACH FOR AMERICA
    Justin Fong
    Create an enterprise social network: How to make the impossible possible
    Lisa ArneySAS
    Lisa Arney
    The super water cooler: Create an intranet that spans the globe, connects staff and breeds innovation
    Carolyn Shelby CHICAGO TRIBUNE MEDIA GROUP
    Carolyn Shelby
    SEO: A guide to crafting content that people can't help but promote
    Victor Reiss FEDEX
    Victor Reiss
    The corporate symphony: Taking center stage
    Michael Schmidt Arnold Palmer Medical Center
    Michael Schmidt
    Creating powerful marketing videos that share your organization's story
    Natanya Anderson WHOLE FOODS
    Natanya Anderson
    Social media engagement: Tried and true tactics
    Allison Fitzpatrick DAVIS & GILBERT
    Allison Fitzpatrick
    How to manage the legal and PR risks in social media
    Lee Gordon Mercury Marine
    Lee Gordon
    How newsrooms use social media to report and break news—and how that helps you as a PR pro
    Steve Crescenzo CRESCENZO COMMUNICATIONS
    Steve Crescenzo
    "Safe" social media: How to put Web 2.0 tools to use in your organization without scaring executives or damaging your brand
    Jon BirdAMERICAN AIRLINES
    Jon Bird
    Social rebranding: The #newAmerican is arriving
    Peter Balistrieri NORTHWESTERN MUTUAL
    Peter Balistrieri
    Social media for social impact: How to get engagement around a cause
    Rocky Walls 12 Stars Media
    Rocky Walls
    Overcoming the four obstacles to create an effective brand journalism video program
    Robyn Itule Insight Enterprises
    Robyn Itule
    Real-world strategies to work with your legal department—while still allowing social media to thrive at your organization
    Carrie Parker American Express
    Carrie Parker
    Creating shareable content: Lessons from American Express OPEN Forum