Breakthrough Strategies for Corporate Communicators Conference
CONFERENCE

Breakthrough Strategies for Corporate Communicators Conference

November 12-14, 2014
AT&T Headquarters
Dallas, TX

Conference: November 12-14
Price: $2195
Member Price: $1745

Register for our ALL-ACCESS PASS and attend all three days, or register separately for the summit that's right for you.

  • Optimize your online newsroom content for more media coverage
  • Use powerful visual content to tell your brand's story
  • Plan a real-time social media content calendar
  • Measure social media to show hard ROI
  • Identify and promote your most powerful marketing tool—brand ambassadors
  • Revitalize your intranet for greater employee loyalty and engagement

Presented by Ragan Communications: An event hosted by AT&T.

Twitter hashtag: #raganstrategies

 
Product Code: Y4CB0TX
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  • You'll hear from these dynamite speakers:
    Tim McIntyre DOMINO'S 
    Tim McIntyre, Vice President, Communications
    How Domino's Pizza broke all the traditional marketing rules to turn its brand around
    Michael Beadle UBISOFT 
    Michael Beadle, Associate Director of Public Relations
    Characters, plot, theme, narrative: The art of storytelling
    Christopher Ian Bennett GUITAR CENTER
    Christopher Ian Bennett, Vice President of Communications & Corporate Affairs
    Deb O'Connor WHIRLPOOL CORPORATION
    Deborah O'Connor, Director of Global Corporate Reputation and Community Relations
    How a newsroom became the solution to #FixPR at Whirlpool Corporation
    Mary Jo Polidore DALLAS/FORT WORTH AIRPORT
    Mary Jo Polidore, Vice President, Communications and Public Affairs
    Match your PR strategies to your business objectives
    Sandra Fathi AFFECT
    Sandra Fathi, President
    How to create an effective crisis communications plan before disaster strikes
    Crayton Webb MARY KAY INC.
    Crayton Webb, Vice President, Corporate Communications & Corporate Social Responsibility
    Larry SolomonAT&T SERVICES, INC.
    Larry Solomon, Senior Vice President, Corporate Communications
    Evolve your company's brand and your skills for a mobile-social world
    Brendan Hurley GOODWILL OF GREATER WASHINGTON 
    Brendan Hurley, Chief Marketing Officer
    The move toward mobile:  A Goodwill approach
    Karen LeeSAS INSTITUTE 
    Karen Allen Lee, Senior Director, Internal Communications
    How social media makes SAS a smarter, stronger global enterprise
    Joy Hays AT&T
    Joy Hays, Director of Digital and Social Media
    Create a first-rate social media content strategy
    Marc Matthews FLEISHMANHILLARD
    Marc Matthews, Senior Vice President, Social Media Engagement
    Social media governance: One big happy family
    Paul Roberts UNISYS
    Paul Roberts, Global Vice President, Unified Social Business
    Deliver breakthrough value from social technologies: Unisys's social business transformation
    Kevin Winterfield IBM
    Kevin Winterfield, Enterprise Social & Digital Strategist, Influencer Engagement Manager
    How to be a social agent of change
    Mark BuchananCISCO
    Mark Buchanan, Brand Experience Design, Program Lead
    How powerful is the pen? We're finding out at Cisco
    Sharon McIntoshANDTHEN COMMUNICATIONS 
    Sharon McIntosh, President
    Educating and empowering your employees to become brand ambassadors
    John Slavney BP
    John David Slavney, Director of Digital Communications, US
    Use simple technology to drive radical efficiency in employee communications
    Stefan Riches STANTEC
    Stefan Riches, Senior Writer and spark Editor
    From zero to story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture
    Valeri Oliver ALLSCRIPTS
    Valeri Oliver, Internal Communications Senior Consultant
    All IN! How to cultivate employees who embody your company's goals
    Steve CrescenzoCrescenzo Communications
    Steve Crescenzo, CEO
    The communicator's role in employee engagement

This is THE conference for your whole communications team. Whether you work in Internal Communications, PR, Marketing or Social Media, we have all the training you need NOW.

Choose the ALL ACCESS PASS and attend all three days, or register for each event separately. It's up to you!

Wednesday, November 12:
Create Captivating Digital Content
Breakthrough PR and marketing strategies to increase brand awareness, consumer loyalty, and generate media buzz

Thursday, November 13:
Communications in the Age of Social Media
Breakthrough social media strategies to connect with employees and customers in a mobile, data-driven world

Friday, November 14:
Empower Employees to Become your Greatest Brand Ambassadors
Breakthrough strategies to engage employees and strengthen your internal culture

During this three-day event, you'll learn how to:

  • Develop a brand language that will unify and open up internal culture
  • Use digital media to unite your employees
  • Cultivate brand ambassadors to make employees a marketing weapon
  • Consistently deliver news and information globally to your employees
  • Create a transparent collaboration that captures employees' ideas, influences business decisions, and lets the best ideas win
  • Engage your employees to tell authentic stories about your company through video and photography
  • Inspire employees to take action and become company advocates
  • Develop extraordinary social content that distinguishes your brand as a leader
  • Lay the groundwork for a completely social enterprise
  • Pinpoint the best tools to accomplish your social media goals
  • Improve productivity with a targeted internal social strategy
  • Build and maintain a mobile app
  • Identify key social media metrics to show hard ROI
  • Create social media brand champions
  • Persuade senior leadership of the value of social communication
  • Turn your brand around with targeted social engagement tactics
  • Build powerful, authentic relationships with journalists online
  • Build a newsroom that produces sizzling content
  • Use Facebook, Twitter and blogs to combat and quiet a crisis
  • Create compelling visual content that builds brand awareness
  • The 3 most important words for PR, marketing and corp comms pros
  • Develop PR success metrics and goals
  • Exploit social media channels to drive traffic to your media center
  • Know how and when communicate to the media in a crisis

Who should attend?
If you work in . . .

checkmark Public Relations
checkmark Corporate Communications
checkmark Media Relations
checkmark Public Affairs
checkmark External Communications
checkmark Social Media
checkmark Marketing
checkmark Investor Relations
checkmark Employee Engagement
checkmark Corporate Writing
checkmark Internal Communications
checkmark Investor Relations
checkmark Employee Engagement
checkmark Corporate Writing
checkmark Internal Communications
checkmark Human Resources
checkmark Employee Communications
checkmark Brand Communications
checkmark Organizational Development
checkmark Social Media
checkmark Global Communications
checkmark Change Management
checkmark Corporate and Brand Identity
checkmark Intranet Communications
checkmark Digital Communications
checkmark Employee Relations

Are you looking for a practical, skills-based event for your entire team? If so, this event is the perfect solution.



Presented by:

Hosted by:

Sponsored by:

Ragan Communications, Inc. AT&T      Kontiki