PR Measurement Summit
CONFERENCE

PR Measurement Summit

October 4, 2013
Chicago, IL
Price: $895
Member Price: $745
  • Cut through data noise to identify key social media PR metrics
  • Find out which free and paid PR measurement tools are best for you
  • Match your PR goals to the business goals of your organization
  • Prove the value of public relations to senior leaders—in their language

Presented by Ragan Communications

Twitter hashtag: #RaganMeasure

Product Code: Y3CU0CH
Quantity:
Ragan Select Members. Remember to login to secure your member price.
 
  • Keynotes with:
    Don BartholomewDon Bartholomew, Senior Vice President, Digital & Social Media Research, Ketchum
    Tom WebsterTom Webster, Vice President, Strategy for Edison Research
    Breakout sessions with:
    Priya Ramesh Burson-Marstellar 
    Priya Ramesh
    How to measure the value of social media strategy
    Cory Edwards Adobe 
    Cory Edwards
    How to link PR to business results
    Sandra Fathi Affect
    Sandra Fathi
    How to develop an effective PR measurement strategy
    Pete Codella Alexander's
    Pete Codella
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Kevin Dando PBS
    Kevin Dando
    How to measure the value of social media strategy
    Barbara Rozgonyi CoryWest Media
    Barbara Rozgonyi
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Sean Williams Communication AMMO
    Sean Williams
    PR measurement in action: Best practices from three measurement case studies
    Pauline Draper-Watts Edelman Berland
    Pauline Draper-Watts
    How to link PR to business results
    Andrew Bowins MasterCard Worldwide
    Andrew Bowins
    PR measurement in action: Best practices from three measurement case studies
    Angela Jeffrey Salience Insight
    Angela Jeffrey
    How to measure the value of social media strategy
    Bill Dalbec APCO Insight®
    Bill Dalbec
    PR measurement in action: Best practices from three measurement case studies

How do you define the value of your PR?

The heyday of "media impressions" is long gone. Likewise for Advertising Value Equivalency (AVE).

As pressure increases to quantify the ROI of your public relations budget, you need solid numbers to validate what you bring to the table. A good measurement strategy guarantees a clear graphic of your PR success!

Ragan's PR Measurement Summit brings you the industry's top experts in measurement strategies and the latest measurement tools and tactics.

As always, you get the bonus of dozens of instantly usable insights from successful PR measurement case studies.

You'll learn how to:

  • Match your PR's objectives to the business goals of your organization
  • Create valid measurement metrics and benchmarks
  • Measure outputs, outcomes and business results
  • Understand how social media ROI moves the PR needle
  • Share measurement results in the numerical language of senior leaders
  • Find out which free and paid PR measurement tools are best for you
  • Measure success, then adjust your PR strategy instantly in mid-campaign
  • Apply the Barcelona Principles to your PR measurement
  • Know exactly what your goals should be for social media PR
  • Monitor your Facebook page, Twitter feed and blog from one dashboard

Measure the power and influence of your PR during this one-day summit for:

checkmark Corporate Communicators
checkmark Digital and Social Media Managers
checkmark Public Relations Managers
checkmark Employee Communications Directors
checkmark Marketing Managers
checkmark Media Relations Specialists
checkmark Community Relations Managers

BONUS! You will receive a certificate of completion for attending this event. This document recognizes your participation in Ragan's event and acknowledges successful completion of the training. Certified


Presented by:
Ragan