The Media Relations Pitch Clinic
WORKSHOP

The Media Relations Pitch Clinic

Feb. 13: New York
Price: $945
Member Price: $795

... with SPECIAL bonus session: PR Pitch Tank featuring reporters from The New York Times, BBC, The Atlantic and Hearst Digital Media

  • Become a go-to source for journalists covering your industry
  • Craft bull's-eye pitches that won't be ignored
  • Use social media and video as your pitching platform
  • Be your own publisher—and have the media newsjack YOU



Product Code: Y18WMPNY
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Price: $279
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  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner

Media and PR are at a crossroads. Traditional media outlets are strapped—for cash, reporters, and advertisers—while facing unrelenting competition from Facebook, YouTube and anyone with a smartphone. Media relations pros are discovering that those tried-and-true pitching techniques are anything but, and struggling to find an audience for their best stories.

Whether it's time to elevate your game or fix what ails your media relations efforts, join Mark Ragan and Jim Ylisela in their new, one-day workshop.

You'll learn how to:

  • Become a go-to source for reporters covering your industry
  • Avoid three embarrassing mistakes in press release writing
  • Write an effective pitch letter—short, concise and eye-grabbing
  • Use the techniques of brand journalism to deliver ready-to-go stories to media outlets

PLUS: Pitch reporters from major news' organizations in Mark and Jim's PR Pitch Tank

We've asked local journalists to join us for our version of Shark Tank. They'll hear your pitches, pick them apart and hand out prizes for the best of the bunch. You never know what will happen: In previous PR Pitch Tanks, some reporters wound up covering the stories they were pitched here.

You'll hear from:

Megan Friedman Megan Friedman
Deputy news editor
Hearst Digital Media
Jacoba Urist Jacoba Urist
Art and culture
The Atlantic
Robin Pogrebin Robin Pogrebin
Reporter, culture desk
The New York Times
S.J. Velasquez S.J. Velasquez
Producer, homepage and features
BBC.com

Who should attend?

checkmark PR and media relations pros
checkmark Corporate communicators
checkmark Executive communicators
checkmark Brand journalists

If you've got stories that aren't getting told, you should be here.