Tap the power of brand journalism to get coverage
More and more, newsroom staffs are starting to resemble skeleton crews, but the appetite for content hasn't dwindled. By leveraging brand journalism content, you can place stories and visuals with news outlets on your terms. This webinar will show you how Omaha Public Power District has done just this—it's had multiple infographics, video, photos and stories picked up by local news media. Go beyond the simple press release and ramp up your efforts by offering complete content packages with stories, visuals and video, or email blasts directing news media to links on your brand journalism sites. Your news media partners will thank you for it. And you'll get your story out there—told your way.
Laura King-Homan will show you how Omaha Public Power District has placed infographics, images and video into top outlets.
- What newsrooms look for in complete content packages
- How to maximize your coverage
- How to leverage brand journalism content
Laura King-Homan is a communications pro at Omaha Public Power District with nearly 20 years of print journalism experience, including page design, editing and reporting.
How to pitch visuals to journalists and land blockbuster press
Pitching reporters can be daunting. Every outlet, regardless of size, has various needs which makes placing your content seemingly impossible. Learn how Ultimate Fighting Championship (UFD), one of the world's fastest growing sports, catapulted its content to the forefront of sports media.
In this session you will learn:
- How picking the right image/infographic/video can tell a dramatic story
- Give the media your unique point of view
- How engaging your community for content ideas will help earn media placements
- Testing content style to find what fits for each respective platform
Shanda Maloney has more than 15 years of marketing experience and has spent the last six and a half years working in sports, leading UFC's digital content team.