How to create a successful multimedia strategy

How to create a successful multimedia strategy

Thursday, May 11, 2017
1-2:15 p.m. Central
Price: $209
Member Price: $169

A webinar featuring Laura King-Homan of Omaha Public Power District and Shanda Maloney, formerly from UFC.

The digital age is upon us, but a pivotal question still lingers in minds of communication and PR pros everywhere: How do you come up with a successful media strategy that leads to top-tier coverage? Join this session to find out what reporters are looking for in pitches to help boost your organization's exposure.

Reasons to sign up for this webinar. You'll:

  • Gain access for you and your entire team to watch live
  • Receive all PowerPoint slides and handouts
  • Be awarded a certificate of completion for attending
  • Get access to an on-demand recording

Product Code: Y17TP05
Ragan Insider Members. Remember to login to secure your member price.


1-1:55 p.m
Session One
Tap the power of brand journalism to get coverage
Shanda MaloneyMore and more, newsroom staffs are starting to resemble skeleton crews, but the appetite for content hasn't dwindled. By leveraging brand journalism content, you can place stories and visuals with news outlets on your terms. This webinar will show you how Omaha Public Power District has done just this—it's had multiple infographics, video, photos and stories picked up by local news media. Go beyond the simple press release and ramp up your efforts by offering complete content packages with stories, visuals and video, or email blasts directing news media to links on your brand journalism sites. Your news media partners will thank you for it. And you'll get your story out there—told your way.

Laura King-Homan will show you how Omaha Public Power District has placed infographics, images and video into top outlets.

You'll learn:

  • What newsrooms look for in complete content packages
  • How to maximize your coverage
  • How to leverage brand journalism content
Laura King-Homan is a communications pro at Omaha Public Power District with nearly 20 years of print journalism experience, including page design, editing and reporting.

1:55-2:15 p.m.
Session Two
How to pitch visuals to journalists and land blockbuster press
Shanda MaloneyPitching reporters can be daunting. Every outlet, regardless of size, has various needs which makes placing your content seemingly impossible. Learn how Ultimate Fighting Championship (UFD), one of the world's fastest growing sports, catapulted its content to the forefront of sports media.

In this session you will learn:

  • How picking the right image/infographic/video can tell a dramatic story
  • Give the media your unique point of view
  • How engaging your community for content ideas will help earn media placements
  • Testing content style to find what fits for each respective platform
Shanda Maloney has more than 15 years of marketing experience and has spent the last six and a half years working in sports, leading UFC's digital content team.