Speechwriters Conference

Speechwriters Conference

March 23-24, 2017
Price: $995
Member Price: $745

You will learn:

  • How to give audiences the unfiltered, direct access to your speaker they demand
  • To capture and deliver your speaker's authentic voice
  • To prepare your speaker for the off-the-cuff session that hits key messages without a script
  • Insights and tips from speechwriters for former U.S. presidents

Twitter hashtag: #RaganSpeech

Presented by:   An event hosted by:
Ragan Communications, Inc. PRSA: Public Relations Society of America NEA: National Education Association

Product Code: Y17CS0DCWC
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    Keynotes with:
    Riley RobertsRiley Roberts, former chief speechwriter to Attorney General Eric Holder and principal at West Wing Writers
    Vinca LaFleurVinca LaFleur, former speechwriter for President Bill Clinton
    Noam Neusner Noam Neusner, former speechwriter for George W. Bush
    Christopher MichelChris Michel, attorney at Kirkland & Ellis LLP and former director of speechwriting for President George W. Bush
    Sarada PeriSarada Peri, former senior presidential speechwriter for President Barack Obama
    Barton SwaimBarton Swaim, author of The Speechwriter: A Brief Education in Politics and a contributing columnist at The Washington Post
    Breakout sessions with:
    Mary Kate Cary Former speechwriter for President George H. W. Bush
    Mary Kate Cary, writer, filmmaker
    Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
    Paul Orzulake Former speechwriter for President Bill Clinton
    Paul Orzulak, founding partner of West Wing Writers
    Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
    Jason Gertzen Sprint
    Jason Gertzen, director, corporate and executive communications
    Off the cuff: Sprint reveals how intense preparation leads to CEO Marcelo Claure’s "unfiltered" style
    Jay Shannon Disneyland Resort
    Jay Shannon, manager, executive communications
    Know your audience: How Disney adjusts speeches to meet audiences where they are
    Sarah Gray American Association of Tissue BANKs
    Sarah Gray, director of communications
    Notes from backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker
    Brian Agler West Wing Writers
    Brian Agler, speechwriter and humorist
    Humor demystified: How (and why) to make every speech funnier

Whether you're new to the job or a veteran speechwriter, Ragan's annual Speechwriters Conference has been training speechwriters for almost 30 years. At our 2017 Speechwriters Conference, you will learn how to craft speeches that capture attention, inspire action and bring the real voice of the speaker to every occasion.

Learn from the best in the business, including speechwriters from the White House, Sprint, Eli Lilly, Disney, The Washington Post, a speechwriter-turned-TED-speaker and more.

You will learn:

  • Soup-to-nuts: everything a new speechwriter needs to write speeches that connect with and engage modern audiences
  • To get your speaker to deliver engaging speeches as a real human being: body language and delivery tips
  • Speechwriting structures, theories, methods and writing styles to advance an exec's messages to different audiences on different channels
  • How to weave authentic stories into speeches to deliver relatable, memorable messages
  • How and why to make speeches funnier so speakers connect with audiences
  • How to use videos, photos, graphics and even PowerPoint to capture attention and reinforce main points
  • How to reshape and repurpose the stellar speech: Amplify your messages in new channels to connect with audiences where they are
  • How to prepare your speaker for the off-the-cuff session that must hit key messages without a script
  • The essential steps to an executive communications strategy that focuses all your speechwriting on your business goals
  • Key lessons from a veteran of TED and The Moth: How to put your audiences on the edge of their seats

Who should attend?

checkmark Beginning to veteran speechwriters
checkmark Executive communicators and speechwriters
checkmark Corporate communicators and speechwriters
checkmark Government speechwriters
checkmark Freelance speechwriters
checkmark Communications generalists
checkmark Public relations professionals
checkmark Marketing professionals
checkmark Media relations professionals
checkmark Internal communicators
checkmark Public affairs professionals
checkmark Social media professionals

Presented by:   Hosted by:
Ragan Communications, Inc. PRSA: Public Relations Society of America NEA: National Education Association