2017 Leadership & Executive Communications Conference
CONFERENCE

2017 Leadership & Executive Communications Conference

Sept. 18-19, 2017: Washington, D.C.
Price: $995
Member Price: $845

Pre-conference workshops: Monday, Sept. 18 | Main agenda: Tuesday, Sept. 19

  • Run your executive communications strategy like a news desk to respond to the 24/7 nature of communications today
  • Craft speeches that convey your speaker's authentic voice and move audiences to action
  • Repurpose your executive communication content for different platforms—from a speech to a blog post, LinkedIn article, op-ed or tweet
  • Keep leadership communications relevant in a world of shrinking attention spans and information overload

Twitter hashtag: #RaganExecComms

Can't attend in person? Sign up for our live webcast!

Presented by: Sponsored by:  
Ragan Communications, Inc.  
Product Code: Y17CS0DC2
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  • Keynotes with:
    Sarah Hurwitz Sarah Hurwitz
    Former head speechwriter for Michelle Obama
    Lessons learned from first lady Michelle Obama on how to write a powerful, memorable and authentic speech
    Cappy Surette Cappy Surette
    Senior manager, executive communication for Walt Disney World Resort
    Castles in the air: Lessons from the Disney way to present
    Breakout sessions with:
    Oscar Suris Wells Fargo
    Oscar Suris
    Head of corporate communications
    Opening the lines of communication
    Mary Gibson Honeywell
    Mary Gibson
    Director, executive and employee communications
    Shape-shifter: Becoming the right communications partner for any executive
    Liz Coffey McDonald's Corp.
    Liz Coffey
    Manager, executive communications/global internal communications
    Building a better executive communications presence
    Lisa Gibson Microsoft Canada
    Lisa Gibson
    Executive communications lead and senior business manager
    Multiple communications platforms, one unifying purpose
    Joel Schwartzberg American Society for the Prevention of Cruelty to Animals (ASPCA)
    Joel Schwartzberg
    Senior director of strategic and executive communications
    How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
    Pre-conference workshops with:
    Rob Friedman Eli Lilly and Co. (formerly)
    Rob Friedman
    Senior director of executive communications (retired)
    Storytelling: How to harness the power of stories to bring out your speaker's humanity, drive your arguments home and create a lasting impression on your audience
    Vern Oakley Tribe Pictures
    Vern Oakley
    Founder & CEO
    How to use video to drive a high performance culture
    Vinca LaFleur West Wing Writers
    Vinca LaFleur
    Partner
    The secrets of speechwriting with style: Get back to basics to create your next best speech

It's harder to cut through the clutter these days, especially with the recent onslaught of fake news and alternative facts.

How do you make your executive's words count in an age where trust is at an all-time low?

Join us at Ragan's 2017 Leadership & Executive Communications Conference where you'll learn new ways to capture and amplify your leaders' most important messages and convey them to stakeholders in the most honest, ethical and powerful ways.

You'll learn:

  • New ideas and methods to seek out and share your leader's most vital messages
  • How to persuade stakeholders in honest, ethical and powerful language
  • Why stories are the most powerful technique for reaching and influencing today's audiences
  • How your industry peers are taking advantage of the latest tools and techniques to get their leaders' messages across
  • Ways to build the right executive communications plan for the right executive
  • Methods to quickly identify traits and tendencies in your executive that you can use for stronger communications
  • How to use graphics and dynamic content to enhance your message and your audience's understanding of complicated topics
  • Tips to coach your speaker to walk, gesture and position one's body to convey strength
  • How to develop an executive speech that can easily be transformed into Twitter content or amplified through a Facebook Live event or a Skype For Business meeting
  • And so much more!

Who should attend?

  • Executive communicators
  • Leadership communicators
  • Corporate speechwriters
  • Government speechwriters
  • Freelance speechwriters
  • Internal communicators
  • PR professionals

Presented by: Sponsored by:  
Ragan Communications, Inc.