PR Daily World Conference
CONFERENCE

PR Daily World Conference

Nov. 8-9, 2017
Washington D.C.
Price: $995
Member Price: $845
  • Tips for injecting trends and story angles into an otherwise boring pitch
  • Social media tactics for creating meaningful content that can rebuild reputations
  • Harness one of the most coveted and increasingly scarce commodities: attention
  • The type of information reporters crave—and what’s dead weight

Twitter hashtag: #prdailyconf

Can't attend in person? Sign up for our live webcast!

Presented by:    
Ragan Communications, Inc.  PRSA  
Sponsored by:    
Trendkite Pure Performance Communications InCharged
Product Code: Y17CR0DC
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    Keynotes with:
    Jake Jacobson Jake Jacobson, Children's Mercy Kansas City
    Joey Schaefer Joey Schaefer, Nat Geo WILD
    Breakout sessions with:
    Vanessa Picariello Norwegian Cruise Line
    Vanessa Picariello
    Senior director of public relations
    How to prepare for and handle crisis communications in an increasingly turbulent world
    Brandi Boatner IBM
    Brandi Boatner
    Digital experience manager
    Deciphering the data: Measurement secrets that can help PR pros come out on top
    Larisa Cioaca University of Maryland
    Larisa Cioaca
    Lecturer and advisor for the Institute of Applied Agriculture
    PR writing and editing secrets that can help you grab headlines
    Richard Bistrong Front-Line Anti-Bribery LLC
    Richard Bistrong
    CEO
    From white-collar crime to industry expert: Lessons from a journey to rebuild reputations
    Deirdre Breakenridge Pure Performance Communications
    Deirdre Breakenridge
    CEO
    From white-collar crime to industry expert: Lessons from a journey to rebuild reputation
    Amir Bibawy The Associated Press
    Amir Bibawy
    Editor of breaking news and digital strategy
    Think like a journalist: How to write compelling copy that appeals to your audience
    Russ Somers TrendKite
    Russ Somers
    Vice president of marketing
    PR pros in action: How to use data to measure and boost your bottom line
    Douglass Hatcher Communicate4IMPACT
    Douglass Hatcher
    Founder and president
    Why the story of business will be the business of story in the 21st Century
    Donna Leinwand Leger USA Today
    Donna Leinwand Leger
    Breaking news editor
    Can you stand out in "The Pitch Tank"?
    Alexander Kaufman HuffPost
    Alexander Kaufman
    Politics team reporter
    Can you stand out in "The Pitch Tank"?

Today's PR pro is performing a complicated balancing act.

The growing tide of brand journalism, social media interactions, live video, visuals, SEO and more has communicators scrambling to bulk up their skill sets to meet their organizations' and clients' needs. The influx of fake news, social media crises, declining newsroom numbers and more have made that task even harder than before.

The PR Daily World Conference will show you how to perform that balancing act and keep your composure—all while increasing your content's views, interacting with journalists (and their readers) and adjusting your campaigns to be the most effective they can be. We'll teach you how to craft compelling content, properly pitch your stories, boost your visual content muscles, measure your tactics, work with "influencers" and more.

You will learn:

  • How to hook journalists in the first few sentences
  • The neuroscience behind storytelling's power
  • How to transform a news release from terrible to terrific 
  • The importance of listening to and validating consumer concerns—without feeding trolls
  • Social media tactics for creating meaningful content that can rebuild reputations
  • What visuals can do to boost your online messaging and your content's effectiveness
  • How to harness one of the most coveted and increasingly scarce commodities: attention.
  • What kinds of information reporters crave—and what's dead weight
  • What journalists wish PR pros would do
  • How to create memorable sound bites (and avoid unusable clips)
  • Tips for injecting trends and story angles into an otherwise boring pitch
  • How to create consumable content for a mobile-first audience
  • How to develop messages and talking points for hostile reporters and unfriendly audiences
  • How to effectively share and amplify your content
  • How to balance stakeholder requests against journalists' needs
  • Strategies to understand what the analytics are telling you

Who should attend?

checkmark Leaders of corporate communications agencies
checkmark Social media managers
checkmark PR practitioners
checkmark Digital media managers
checkmark Media relations directors
checkmark Brand managers
checkmark Marketing managers
checkmark Freelance writers
checkmark Publications editors
checkmark Crisis communications managers
checkmark Personal branding experts
checkmark Agency executives


Presented by:  
Ragan Communications, Inc.  PRSA
Sponsored by:  
Trendkite Pure Performance Communications

InCharged