Health Care Communicators Conference

Health Care Communicators Conference

May 1-3, 2017
Price: $1295
Member Price: $1045

Pre-Conference Workshops: May 1 | Main Agenda: May 2-3

  • Make storytelling an employee habit in your organization's culture
  • Start your own in-house video studio even if you only shoot with a smartphone!
  • Develop social media brand advocates and employee ambassadors
  • Master new tech and transparency to increase employee loyalty
  • Communicate through a crisis like a pro
  • Transform your role from order taker to strategic counselor with this plan
  • Use Facebook Live to boost your brand's equity value world-wide

Can't attend in person? Sign up for our live webcast!

Twitter hashtag: #raganhealthcare

Presented by: An event sponsored by:
Ragan Communications, Inc. Johns Hopkins Medicine
Product Code: Y17CH0MD
Ragan Insider Members. Remember to login to secure your member price.
  • Keynotes with:
    Gideon Gil Gideon Gil, managing editor for enterprise and partnerships at STAT
    Angus Macaulay Angus Macaulay, chief revenue officer at STAT
    Kena LewisKena Lewis, director of public affairs and media relations at Orlando Health
    Ben McAllisterBen McAllister, director of strategy, connected fitness at Under Armour
    Jared JohnsonJared Johnson, manager of digital marketing for Phoenix Children's Hospital
    Breakout sessions with:
    Kristin Hayek DAVITA KIDNEY CARE
    Kristin Hayek, manager, village communications
    Transform your intranet into a place where employees want to get company news
    Tristin Bates, social media and blogging specialist
    1 + 1 = 3: How a multi-channel digital campaign gets bigger marketing returns
    Tia Mason Howard, director, internal communications
    Bring employee communications new life through social recognition
    Anne Dreyfuss, public relations specialist
    Facebook Live: Health care brand-promotion opportunities beyond point-and-shoot
    Michael Waterman, senior director of communications
    We can see clearly now: How transparency builds trust, engagement & retention
    Marcie Klein, senior vice president of communications
    Storytelling for maximum effect in marketing & communications in a cancer non-profit
    Cindy Crescenzo, president
    Extreme communicator makeover: Use research and measurement to transform your job from order taker to strategic counselor
    Therese Lockemy Johns Hopkins Medicine Physicians
    Therese Lockemy, director of internet marketing and social engagement
    Guiding your physicians to make impact with the use of social
    Margaret S. Chisolm Johns Hopkins Medicine
    Margaret S. Chisolm, MD, vice chair for education, Department of Psychiatry and Behavioral Sciences
    Guiding your physicians to make impact with the use of social
    Phillip Pierorazio Johns Hopkins Medicine
    Phillip Pierorazio, MD, assistant professor of urology and oncology, Brady Urological Institute
    Guiding your physicians to make impact with the use of social
    Elliott Haut Johns Hopkins Medicine
    Elliott Haut, MD, PhD, vice chair of quality, safety, and service, Department of Surgery
    Guiding your physicians to make impact with the use of social
    Melissa Baratta Affect
    Melissa Baratta, senior vice president and healthcare lead
    The ROI of storytelling: Metrics that matter to your executives

You're always on call.

Sometimes it seems like your job is a series of crises and emergencies.

How you communicate—with patients, leaders, doctors and employees—makes the vital difference for your organization's reputation and bottom line.

You must keep up with life-and-death information, manage reputations, and promote your services within regulations in a fast-changing environment.

This conference will reveal success stories, tips, trends, and techniques from outstanding health care communicators. Learn from a fascinating range of people and sectors within the industry—doctors, researchers, fundraisers, crisis managers, storytellers, marketers, and internal pros.

This is the only conference where you'll get all the practical know-how to turn around your digital, social and traditional media communications.

You will learn how to:

  • Measure internal communications: Unlock data-use secrets to get big insights
  • Get powerful organic reach and engagement on social media
  • Produce infographics that communicate complex information simply and visually
  • Start a conversation between employees and physicians on social media
  • Make easy video an integral part of your content marketing strategy
  • Use brand journalism to attract skeptical consumers
  • Write blog posts that fuel marketing initiatives
  • Create content that attracts patients before they get sick
  • Convert viewers to your mission with inspirational video stories
  • Blend marketing and fundraising messages on your health care videos
  • Speak directly to different generations and cultures
  • Use stories to re-energize staff members: Combat physician and caregiver burnout!
  • Create mobile video for extra credibility with non-desk healthcare employees
  • How to build an intranet your employees not only need, but want to visit daily

Every session gives you tips and strategies from best-practice case studies featuring organizations like Johns Hopkins Medicine, Under Armour, STAT, MedStar Medical Group, Orlando Health, Phoenix Children's Hospital and more!

PLUS! Come a day early and get up to speed by attending our pre-conference workshops on:

  • Use brand journalism to engage your audiences and boost your competitive advantage
  • Measure results to fine-tune your message and show ROI to your senior leaders
  • Film video on a shoestring—just do it!

Presented by:
Hosted by:
Ragan Communications, Inc. Johns Hopkins Medicine