Are you struggling to stay relevant in the PR world? Now more than ever, PR professionals need to understand how to make meaningful connections with their customers and the news media. If you don't adapt to the new era of media your brand will be a mere afterthought and your competition will leave you in the dust.
By attending this year's Corporate Communications Conference you will learn how to sharpen your PR skills to write stronger press releases, turn internal stories into media opportunities and convince your senior leaders to give you more money by proving ROI.
Don't miss the opportunity to hear from such brands as The AP Stylebook, H&R Block, Children's Mercy Kansas City, CHG Healthcare and more.
You will learn:
Secrets of how to build powerful, genuine relationships with journalists
How to collaborate with your internal comms team to identify external media opportunities
How to capture the attention of reporters by writing more compelling, sharper copy
Media relations measurement tips for small budgets and limited resources
Visual storytelling best practices for engaging with the media, customers, etc.
Tips for creating more earned media opportunities
How to get your senior leaders involved and become regular content contributors
How to write and pitch headlines the journalists can't ignore