Corporate Communicators Conference
WEBCAST

Corporate Communicators Conference

June 14-16, 2017
Price: $1645
Member Price: $1195
  • Use a change communications framework to boost morale during tough times
  • Inject personality into your writing and watch your audience readership grow
  • Creative strategies for reaching a dispersed, non-connected workforce
  • Infuse storytelling best practices to grab the attention of your audience
  • Learn common AP style errors to avoid on your next press release
  • Step up your measurement game—collect the data to prove the true value of your internal and external tools

Twitter hashtag: #RaganCCC

Register for our ALL-ACCESS PASS and attend all 3 days, or register separately for the summit that's right for you.

Day 1 Internal Communications Summit: June 14
Day 2 Practical PR Summit: June 15
Day 3 Business Writing Summit: June 16

Presented by: Hosted by:
Ragan Communications, Inc. DePaul University: College of Communication
Sponsored by:    
interact: the intelligent intranet Microsoft the EMPLOYEE app by APPrise mobile


Product Code: Y17CC0CHWC
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  • Learn more about sponsoring this event
    Keynotes with:
    Ray Hennessey ENTREPRENEUR magazine (formerly)
    Ray Hennessey, former editorial director
    Managing the message in a charged political environment
    Mark Buchanan Cisco
    Mark Buchanan, program lead, brand language
    Your writing is worth billions (but your business leaders might not know it)
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Justina Chen MICROSOFT (formerly)
    Justina Chen, story strategist and former executive communicator
    Enthrall: 7 secrets of storytelling
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo, CEO
    Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
    Breakout sessions with:
    Brandon Daniels Marathon Petroleum Corporation (MPC)
    Brandon Daniels, tt&r communications specialist
    Using video, infographics, contests and advocates to shape a powerful employment brand
    Katrina Blauvelt The Home Depot
    Katrina Blauvelt, senior director, associate communications
    Communications dashboards: Create a tool that reports results and drives programming
    Robin Farr WestJet Airlines
    Robin Farr, director of internal communications and culture
    Strategies for communicating with a distributed workforce
    Christian Ramirez Two Gents Digital
    Christian Ramirez, co-owner and lead producer
    Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories—feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Beth Nyland StoryStudio
    Beth Nyland, lead instructor
    Just say what you mean
    Nick Lanyi PORTER NOVELLI (formerly)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    From good to great: Tips to make your writing exceptional
    Mary Olivieri CBD Marketing
    Mary Olivieri, executive creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Don Harder CBD Marketing
    Don Harder, associate creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Leanora Minai Duke University
    Leanora Minai, director, communications
    How to find and tell more effective stories

All communicators need to be up to speed on the latest internal and external best practices. You must have a strong understanding of all of them to execute strategies from conception to completion. If your CEO called an important meeting today and asked you to roll out a communication plan tied to critical business goals, would you feel ready to accept the challenge?

Are you a little nervous just thinking about it?


This three-day summit will prepare you to accept the task and tackle it head on. Learn best practices from industry experts representing companies such as Lyft, The Home Depot, Cisco, H&R Block, CHG Healthcare Services and WestJet Airlines. Through a variety of case studies, you will see how these organizations have dealt with such challenges as communicating change, proving ROI for the latest PR campaign and taking the corporate jargon out of writing.

Attend this inspiring conference suitable for your entire communications department! You will come home from this event with practical takeaways on how to influence employee and customer behavior. Go back to your office with a notebook full of ideas ready for implementation.

Don't miss this event!

You'll learn how to:

  • Transform your organization into a change-adaptive culture
  • Create a dashboard to measure the effectiveness of your internal communications channels
  • Build a network of employee advocates to promote brand and attract top-notch talent
  • Use media-relations measurement strategies for small teams with tight budgets
  • Find the best mix of channels and appeals to achieve your brand's various strategic goals
  • Use paid media placements to create earned media opportunities
  • Overcome technical hurdles to reach nondesk employees
  • Train your internal comms staff to become videos pros and the risks involved with it
  • Think like journalists to find out if your story is newsworthy
  • Translate complex messages into simple ones (and vice versa, just for fun)
  • Inject personality and voice into your writing when you create content for social media
  • Use the top three rhetorical devices to make any story hardhitting and Tweetable
  • Use visual storytelling to connect with your intended audiences: journalists, consumers and employees
  • Break through the clutter: Write blogs, newsletters and emails that don't bore your readers to tears
  • Proactively prepare (or update) your crisis communications plan before it needs to be put into action
  • Infuse rich detail into your writing by using journalistic interview techniques
  • ... and so much more!
Read what past attendees had to say about last year's event:

"I was inspired by the speakers and the attendees. There is amazing energy and fun at every Ragan conference."

"I loved connecting with other communicators and talking to them about their challenges and ideas. Most of them are from small teams with limited resources, so it was cool to hear how they're coming up with some creative solutions."

"I've been to a few Ragan Conferences over the past few years, and I'm still amazed out how much new content I was able to come away with. Great ideas, informal brainstorming with people. Always very helpful."

"It was good for my soul to be with people who understand my work and best practices."

"The topics and the speakers were professional but at the same time fresh and relevant."

"Wide variety of presentations—I didn't feel like any two people spoke about the same topic. Definitely took notes during every session and have key takeaways I plan to share with my team from every session I attended."

"Tons of actionable examples of things I can implement in my job."

Who should attend?
Directors, managers, heads and specialists in ...

checkmark Employee communications
checkmark Internal communications
checkmark Corporate communications
checkmark Employee engagement
checkmark Human resources
checkmark Employer branding
checkmark Executive communicators
checkmark Corporate intranets
checkmark Change management
checkmark Public relations
checkmark Public affairs
checkmark Digital communications
checkmark Employee relations
checkmark Content creation



Presented by: Hosted by:
Ragan Communications, Inc. DePaul University: College of Communication

Sponsored by:
 
interact: the intelligent intranet Microsoft

the EMPLOYEE app by APPrise mobile