Employee engagement: Why have it—and how to get it
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Employee engagement: Why have it—and how to get it

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Everyone is talking about employee engagement—and its benefits are clear. But a lack of clarity, and even confusion, around the issue keeps some communicators from harnessing its power.

In this downloadable resource from Ragan Research, Jerome Reback, founder and partner of London-based Engage for Change, shows you how to understand what engagement is, what it means for your organization, and what you can reasonably expect to gain from encouraging greater levels of engagement.

This enlightening report will show you how to:

  • Distinguish between communication and engagement, so that each can play its most useful role
  • Link engagement to decision-making
  • Design the social process necessary to bring about engagement
  • Choose from among 4 processes to engage everyone in decisions, strategy and change

Download this manual now and discover best practices and processes, tools and techniques, to build a complete, useful, strategic engagement process. Use engagement to advance your organization's goals and, in the process, advance your career.

Engaged employees are more loyal, productive and happier that others—and that's a competitive advantage. Yet too many organizations simply change the title of their satisfaction survey and call it "engagement," or direct their managers to engage their teams without giving them the tools to do so.

Reback brings you the proven process resulting from extensive research and experience he and business partner John Smythe conducted. In this practical, put-to-work skill set for communication managers, you'll learn how to:

  • Identify the processes in your organization where engagement can make a difference
  • Structure your organization's engagement journey on a six-step model
  • Articulate a shared vision, strategy and change agenda for your engagement effort
  • Get engagement on management's radar
  • Demonstrate the real impact of engagement through proven measurement techniques