Is employee communication a strategic process at your organization?
Roger D'Aprix will show you why it must be—and how to build the process.
Discover how to think strategically, build a strategic communication process, and write a strategic communication plan in this one, practical resource—all for only $139.
Roger D'Aprix is the profession's leading writer, consultant and practitioner of strategic employee communication.
Managing employee communication as a strategic process is vital to your organization's success—and to your career's. Strategic communication links the workplace to the marketplace, makes sense of change, and gives both management and employees a rational context for communicating vital issues. Yet many communicators still practice reactive communications or are confused about how to implement a strategic communication process.
The process can seem imposing, and it does have several elements. Let Roger D'Aprix show you how to build a process that will last—and avoid the common pitfalls—in this easy-to-read, downloadable report, based on his years of teaching, writing, and practical experience.
You'll learn how to:
- Think like a business person—and gain the respect of senior management
- Structure strategic communication around an elegant, six-step model
- Understand each stage of the model, including research, message formation, tactical support, measurement, and more
- Write a strategic communication plan that makes your case clearly and persuasively
Download this manual and discover best practices and processes, tools and techniques, to build a complete, useful, strategic communications process. Use communications to advance your organization's goals and, in the process, advance your career.