Communicating to employees during tough times
MANUAL

Communicating to employees during tough times

How to preserve employees' trust and maintain their business focus during times of change
By Stacy Wilson, ABC
Price: $199
Member Price: $159
Product Code: XW-020
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You've read it. You've heard all about it. You're sick of talking about it.

We're in tough times. Now what are you doing about it?

Whether you're working on the problem yourself or with your staff, you need all the help you can get.

Ragan's new manual, Communicating to employees during tough times, will guide you through examples and offer tools to deliver more strategic and thoughtful internal communication to help your organization recover and rebuild.

Download Download the table of contents (PDF)

You'll learn how to:

  • Respond strategically to tough times even if you don't have a comprehensive communications plan
  • Place communication at the top of senior management's agenda and demonstrate its value in a downturn
  • Deliver all of the news employees need—and ease survivor pain in the process
  • Use your communication vehicles most effectively—even the newest ones

Plus! You'll get inside information from companies including:

check mark American Red Cross check mark Navistar
check mark ConocoPhillips check mark PG&E
check mark CIT Group check mark SAS
check mark EdFund check mark Sun Microsystems
check mark HIS check mark Wells Fargo
check mark Johnson & Johnson check mark Whirlpool
check mark MagneTek Inc. check mark Zappos
check mark M.D. Anderson Cancer Center    

You'll also receive two bonus chapters in the appendix:

  1. A step-by-step process for creating a comprehensive communication plan
  2. Instructions for conducting quantitative and qualitative research

About Communicating to employees during tough times:

"The less time employees spend worrying about their futures, the more productive they will be," says Jonathan Bernstein, president and CEO of Bernstein Crisis Management Inc. "If the company keeps them informed about its financial situation, business strategy and plans for getting through the downturn, they'll know where they stand and will not need to devote time and energy to guessing."

"We're more focused on getting the right information to the right people at the right time," says Jodi Hutchison, vice president of internal communication. "We're looking at our communication tools and opportunities in a whole new way."

About Stacy Wilson:

Stacy wilson

  

Stacy Wilson, ABC, is president of Eloquor Consulting, Inc., in Lakewood, Colorado. Stacy has more than 22 years of experience and has been focused on internal communication and organizational development since the mid-90s. Her firm helps organizations communicate more effectively with employees, using internal communication as a lever to positively impact the bottom line.

Contact Stacy at swilson@eloquor.com.