Get the original manual on communication measurement from Angela Sinickas.
It's practical—full of ideas for what to measure—some that take very little time and don't require anyone's permission.
It's the ultimate "how-to" book—complete with actual questions to ask and step-by-step guidelines for administering focus groups, interviews and surveys.
It's a unified primer on what to do—NOT just a collection of case studies that don't connect the dots.
It's supportive—based on the premise that research is not just for experts, this manual is filled with ideas on what can be done even with limited resources!
Written for word-oriented people who find themselves working in a numbers world—the only math skills you will need are the ones you learned in grade school. In it, you'll find tools to:
Prove the worth of your communication program to your boss.
Connect your communication programs to the bottom line of your organization.
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